The Completely Wireless Solution!

Bringing Broadband to APs Rural Markets

by: Brenton G. Brownell
December 2004

Contents
Target Markets AP Population, Income and BB Access Prospective Trial Countries Global Wireless Standards Comparison of Wireless Technologies WiMax: Worldwide Interoperability for Microwave Access Satellite: same functionality as terrestrial bandwidth Application Example of WiMax Go to Market Timeline Considerations The Value

Target Markets in Asia Pacific

1. 2. 3. Significant rural and/or archipelago geographies Growing amount of personal and significant amount of discretionary income Those that have hit the first wave of wireless

AP Population, Income and BB Access

Population Australia 19 M Per Capita PPP (US$) 21,650
BB Access Line % End 2Q04 BB Access Line % End 2Q03

9.0

4.5

China
Hong Kong India

1,288 M
7M 1,088 M

1,100
25,430 530

4.4
34.4 0.5

2.1
29.0 0.2

Indonesia
Japan Malaysia New Zealand Philippines Singapore South Korea Taiwan

222 M
128 M 26 M 4M 83 M 4.3 M 49 M 23 M

810
34,510 3,780 15,870 1,080 21,230 12,020 18,550

0.3
27.0 3.8 7.5 1.3 23.9 55.7 24.8

0.2
18.0 1.1 4.6 0.5 16.4 47.3 18.5

Thailand

65 M

2,190

0.7

0.1
Source: Broadband Subscriber Database

Prospective Trial Countries

Primary - rural geographies, growing economies,
reached wireless first wave Thailand Malaysia Philippines Indonesia Bangladesh (have good contact) Secondary - established wireless markets and expanding infrastructures. Very competitive Taiwan (have good contacts) India China

Prospective Trial Countries (cont.)

Tertiary - committed infrastructure either in or being put
in place: DSL/co-axial and FTTX. Usually a long road to success Japan Singapore Hong Kong Korea Vietnam

Others - no money, false promises?

Cambodia Nepal etc

Global Wireless Standards

WAN
IEEE 802.20 (proposed) IEEE 802.16 WirelessMAN IEEE 802.11 WirelessLan
IEEE 802.21

IEEE 802.16e WirelessMan

MAN LAN PAN

3G Cellular Technologies ETSI HiperMAN & HIPERACCESS ETSI HiperLAN

IEEE 802.15 Bluetooth

ETSI HiperPAN
Source: WiLAN

IEEE 802.21 = Media Independent Handover (MIH)

Comparison of Wireless Technologies

Bluetooth Standard Usage 802.15.1 WPAN Wi-Fi 802.11a/b /g WLAN WiMAX 802.16d WMAN (fixed)
Up to 75 Mbps (20MHz BW)

WiMAX 802.16e WMAN (portable)

Up to 30 Mbps (10MHz BW)

CDMA2000/ 1xEV-DO

Satellite

3G WWAN
Up to 2.4 Mbps (typically 300 to 600 kbps)
Communication

Uplink/Dow n Link

Throughput Up to 720 UP to 54 kbps Mbps

Up to 60 Mbps

Range
Frequency

Up to 30 ft.
2.4 GHz

Up to 300 Typically 4 Typically 1 Typically 1 to 6 miles to 3 miles to 5 miles ft.

2.4 GHz, 5 GHz Sub-11 GHz 2 to 6 GHz
400, 800, 900, 1700, 1800, 1900, 2100 MHz Source: Wireless Systems Design

WiMAX
Fixed non-line of site broadband RF wireless access technology Point-to-point or point-to-multipoint architecture Theoretical 50-kilometer coverage radius and 75 Mbps data rates Scales up to hundreds if not thousands of users within one RF channel Asia RF bands: 3.5 GHz licensed, 5.8 unlicensed
WiMAX = Worldwide Interoperability for Microwave Access

Satellite
Deliver all of the functionality and capabilities you expected from terrestrial broadband services Bi-directional broadband connectivity easily and efficiently using standard Ethernet and TCP/IP protocols Dedicated and burstable bandwidth on upload and download Up to 45 Mbps data rate to the LAN

Application Example
AsiaSat 2 and 4
bi-directional

Rural SatMAX Area

Utility Data Center

HP - Citrix

bi-directional

Wi-Fi Video

Storage

US
FIBER

S A N
s o l u t i o n

Windows/ Linux
UNIX

E-mail

Access

Satellite

WiMAX Hub

Europe
Storage

PC

Conferencing

SatMAX NOC
1. Remote/Archipelago 2. Utility computing 3. Bandwidth optimization for satellite 4. Prepaid billing
TV

Phone

Password Billing/ Payment

Go to Market Timeline
(3-Phases) B2C Utility Computing B2C

B2B

B2B

2005
INTERNET ACCESS SatMax NOC established in Hong Kong. Rural Wi-Fi connections backhauled through fixed wireless WiMax connections

2006
CRM for B2C & B2B On demand applications are introduce: business productivity, video clips and tailored content

2007
TRUE MOBILITY 802.16e next generation WiMax available. Access also done via mobile units like PDAs, phones and PCs

Considerations
True upload capabilities of satellite Technical compatibility of WiMAX with satellite Licensed/unlicensed spectrum consideration Affordability of the solution - can price points meet market acceptance? Is there real demand? (There are 3 billion people in this world who have never made a phone call!)

Summary: the Value

Total independence from LAN lines Brings Internet to areas with poor terrestrial infrastructure Easy alternative to E1/T1; rapidly expandable Delivers on Triple Play and allows QoS