RELIANCE “ THE

BRAND ’’
Presented By
prakash dhandole
0809
MITCON INSTITUTE OF MANAGEMENT PUNE
 What is Brand
A Brand is a name , term, sign ,symbol or
design or combination of them that
distinguishes from there competitor.
eg.

“ Brand is state of mind ’’

The most admired and most trusted integrity
utility company in the world

Create superior value for stake holder

Deliver reliable and quality product at

the competitive cost with international
standard of consumer care
 Birth of business Tycoon
 Born on 28 ,Dec.1932 in Chorwad,
which is in Junagarh district in
Gujarat.
 At the age of 17 Went to Yaman .
 Work on petrol pump and earn Rs
300 monthly.
 Reach the position of sales manager
in 3 year
 Come back to in India and started
Reliance commercial corporation
 Major Subsidiaries &
Associates of Reliance
 Major Subsidiaries:
Reliance Petroleum Limited
Reliance Retail Limited
Retail Insurance Broking Limited
Reliance Retail Finance Limited
Reliance Service Solutions Limited
Reliance Strategic Investments Limited
Reliance Exploration & Production - DMCC
Reliance Global Management Services
 Major Associates:
Indian Petrochemicals Corporation
Limited
Reliance Industrial Infrastructure Limited
Reliance Europe Limited
 BASIC MARKETING
STRATIGES
Business Strategy

New Product Marketing Supply Chain

Strategy Strategy Strategy

New Marketing
Product and Operations Distribution Service
Development Sales
 Dhirubhai’s secrets of
success
 By using fire brand style of
management.
 In mid 1960 GOI introduced export
promotion scheme in which the
earning from the export of Rayon
fabrics could be used for import of
nylon fabrics.
 1977 , he went to public. he promise
to create “khazana’’ to all his share
holder most of them are middle
 Cont..
 The biggest success story of Reliance was
Dhirubhai's ability to carry people with
him. From brilliant technocrats to
messenger boys.

 Reliance, since then have been the biggest

scraps in the market. Over the years,
Dhirubhai created an extensive marketing
network consisting of over 500
distributors, 2500 showrooms and 34,000
retail outlets.
3000 Net Profit (LHS) Total Assets (RHS) Mkt Cap (RHS) 60,000
Demerger
In US$ RPL
million Fortune 500 Refinery
2500 Trevira 50,000
Acquired
KGD6
2000 Discovery 40,000
IPCL Acquired
Refinery
1500 Commissione 30,000
d
Cracker
1000 Commissioned 20,000
Polymers
Polyester Manufacturin
Manufacturin g
500 g 10,000
IPO

0 -
FY 77
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FY 90
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FY 99
FY 00

FY 03
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FY 07
FY 79

FY 84

FY 89

FY 93

FY 97

FY 01
FY 02

FY 05
FY 06
A Journey of
Phenomenal Growth
 Reliance

RIL ADAG

Reliance industry IPCL

Reliance Infocom Reliance energy Reliance capital

 Reliance Value Creation
Philosophy
Huge domestic market

Project
execution
Reliance Cash flows Growth Superior returns
Opportunity on investments

Brand equity
Shareholder value
enhancement

Reliance is India’s leading business house, consistently pursuing

growth opportunities to maximise shareholder value
 Reliance created reliance
 End-to-end connectivity to end customers
without reliance on external infrastructure
- the only way to ensure high quality
connectivity in the Indian context.
 Reliance will lead the market with
sustainable advantages in terms of cost
and the ability to provide high quality
service to customers.
 Reliancenever skipped dividends for their
invester Dhirubhai also known as
“Messiah’’.
 CSR
# Create and sustain diversity at the workplace.
# Encourage employees to volunteer and spend time for
community activities.
# Bring the benefits of modern medical care to the needy,
through health care initiatives
# Each Reliance family is linked to a HIV+/AIDS child’s
family
# 20 HIV + children have been adopted by the Reliance
Ladies Club for educational and nutritional support.

We subscribe to the philosophy of co-existence -

“Vasudhaiva Kutumbakam” - the whole
world is one family.
Growth is
Life
Thank You