Professional Documents
Culture Documents
The airline was founded in 1998 by David Neeleman. Initially the name was new air corporation. Changed the
York City.
Providing types of amenities reserved for pricier carriers.
First flight in February 2000. Neeleman took the company public in April 2002
continues to expand
Reassure shareholders that Jet Blue remains a viable and
cut cost and keep operating expenses low, which results in rapid expansion of Jetblue.
During ice storm in 2007 passengers were grounded at an
Ques2. Did the executives at Jet Blue learn enough from their service failure to fix what was wrong and prevent it from happening again? If not, what further action should be taken? What strategic and operational changes should be made to ensure the company's full recovery?
they understand the problem, and finally how they will fix the problem.
JetBlue should take all the blame for the horrid incident. If JetBlue blames the weather, the customer would
simply say that the other airlines didnt have this problem.
compensate their shareholders, but offer small and reasonable incentives for staying on board.
Adding new locations . New planes will reduce the risk of losing customers due
to unplanned delays.
More media advertising should be done instead of