Group 2:

Aarti Khatwani

Animesh Gupta

Ninad Karandikar

Shresth Bharti

Question no. 1:

What is M-Commerce?
The buying and selling of goods and services through wireless handheld devices such as mobile phones, tablets and personal digital assistants (PDAs)
As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline ecommerce as the method of choice for digital commerce transactions.

Industries affected by m-commerce include: Financial services, which includes mobile banking Telecommunications Service/retail, as consumers are given the ability to place and pay for orders onthe-fly Information services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device

Question no. 2:

Consumer behavior and M-Commerce

Changing the way people buy: Trade doubler surveyed more than 2,000 smartphone users across the UK, France, Germany and Sweden, 71 per cent use their device to research potential purchases, while 53 per cent buy goods and services other than downloads on their phone.
In the Indian context: India has over 800 Million Mobile connections. According to a survey conducted by Buzz city: 35% of users arent aware of the basic mobile transactions available on their phone Unlike the ratio in generic Internet adoption, the demographics are very different in mobile surfing. The proportion of mature users across the globe is growing; 15% are now over 35. The influence of this group is disproportionately high when mobile purchases are made In the past six month, users aged over 35 years made 19% of travel-related purchases, 23% of grocery purchases and 21% of household utility payments globally

 When it comes to the type of transactions that are being made these are wide-ranging:
Services to stay connected Entertainment and lifestyle items such as books, music and movies for home delivery as well as gadgets are all regularly purchased items, notable are Nigeria (31%), India (28%), UK (20%) and US (14%) all avidly buying these via their phones Travel consumers are keen to use their handsets to buy tickets and source hotel accommodation with growing usage in Saudi Arabia (21%), France (13%), Germany (11%), India (14%), South Africa (11%) and UK (10%)

Consumers are willing to adopt services like m-wallet provided technology efficient and safer transactions is put into place.

Question no. 3:

What do you expect from m-Commerce in addition to e-commerce?

Question no. 4:

Challenges
User psychology and awareness Security concerns Open access Lack of high-speed connections Lack of advanced handsets in rural areas Literacy (needed to transact)

Challenges
Heterogeneous environment Know-your-customer (KYC) norms Imbalance between service providers and network operators

Question no. 5:

Potential of mCommerce
M-PESA
Depositing, withdrawing, or transferring money, buying prepaid airtime, etc

G-CASH
Send remittances, make donations, settle loans, and pay bills

The Future...?
Near field communication (NFC)
http://www.youtube.com/watch?v=fXdWd2i6v-8

Question no. 6:

Key Statistics
In Japan, 20% of online commerce is transacted through the mobile phone Advantages over traditional channels

China has an m-commerce level of 12%, which has been attributed to the high percentage of mobile-only Internet users
No. of mobile only Internet users is expected to be over 50% in India by 2015 About 15-20% of overall e-commerce in 2015 happening through the mobile phone is a distinct possibility

Anytime, Anywhere Shopping

Location based services

Enhanced in-store shopping

Mobile Wallet
Airtels mWallet Service Airtel Money

The mobile wallet service is functional only in Gurgaon and Chennai.

Airtel has partnered with 2,200 merchants in Delhj NCR

Customers using airtel money will also be able to avail exclusive discounts and offers at various merchant outlets in the market. Highlights the fact that India has moved from the usage of cash to credit cards now to the mobile phone

Wy Wallet Service
WyWallet offers 97% of Swedish mobile phone users the ability to make funds transfers, online and SMS payments today and will include support for NFC payments from 2013

Advantages Transfer funds to other customers of Telia, Tele2, Telenor and Three
Pay via SMS for services such as public transport Make mcommerce transactions Top up prepaid card accounts