The TITAN Success

Presented by :Jayant Mishra Jahan Iqbal Hussain Kalyani Shukla Nitin Gaurav Kumar Rahul Kumari Deepa

Introduction
Titan Industries Limited is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation(TIDCO). As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries.

What are the various range of watches launched by titan in India?

Titan has adopted aggressive marketing strategies to promote there product under deferent classes and need of the market. Titan has segmented there products on the basis of class, fashion, style, quality, and other demographic factors. There are some ranges offered by titan : RAGA :-Inspired by the modern woman, Raga is a range of exquisite watches that have the perfect mix of sensuality and elegance. FASTRACK:- casual watches with an accent on youth and the outdoors, in 25 designs.

CONTD.
PURPLE:-Purple lives in a world where rules are for other people and laws of attraction are in your hands. NEBULA:-Nebula is a delicate blend of the finest craftsmanship in jewellery making and the latest in watch technology. HTSE:- Combined with geometric case designs, anthracite colours and perforated dials, an HTSE is a must-have for every watch aficionado. ZOOP:-Zoop is a range of funky watches from Titan, designed for the imaginative, talented and energetic child of today. EDGE:-Classic elegance coupled with technical mastery is what the Edge is all about. the Edge is the slimmest watch in the universe - a mere 3.5mm.

CONTD.

TYCOON:-Every watch in the Tycoon collection makes a statement about the man who wears it. OBAKU:-The philosophy of simplicity combined with effortless beauty is what Titan Obaku stands for. SONATA:-for economical class. Range start from RS 300. BANDHAN:-Titan's tribute to the everlasting bond between man & woman, Bandhan is a collection of exquisitely crafted watches in leather, gold & steel gold combinations. OCTANE:-Sporty, stylish and bristling with features Octane is more than just time ticking on adrenaline. ORION:-a collection of precision watches inspired by the last unexplored frontier, and the stars that guide the way.

What were the strategies adopted By titan for the product positioning?

Titan has adopted far-sighted positioning strategies, Titan positions its watches as a part of dresses and ornamentation . This strategy promptly resulted in change in consumers taste and preferences . It also resulted in demand for watches in high style and design segments.

In terms of market penetration titan also experimented with new distribution strategies , titan had a made survey of 8000 retail watch outlets in the country. It decided to opt for the showroom concept and a network of trendy titan showrooms.

What are the promotional strategies adopted by Titan to attract the customers? Titan decided to adopt an aggressive approach , many of the titan promotional punch line are really appealing like Is you wrist still leaving in the past? With split- second accuracy. An international standards of style of elegance Promoting titan watches as a corporate gifts , also became an important promotional strategy for titan. It has also collaborated with deferent corporate house like HLL, broke bond, nestle, eureka Forbes using titan watches as a gift.

How did TITANS plan to knock out HMT proved to be successful?

Titans tie up with Timex Corporation of the U.S. promoted Timex watches limited and it served Titans overall strategy of confrontation with HMT. Titan saw a huge potential in the Rs.300-500 segment was virtually untabbed by the Indian manufacturers. Titan achieved the distinction of being the first Indian company to export watch movements from India. Titan adopted new technologies to come out with new quality variants and it also helped them to reduce the cost and more consumers towards its products. Price:- titan launched product in all price category from low range sonata to elegant in a luxury segment .

What do you mean by confrontation strategy? What was the lesson titan showed to the other leading brands? an organizational strategy in which company management decides to confront, rather than avoid, competition is known as confrontation strategy. Titan with its innovative ideas and strategies proved the other leading brands that they are better than them. They adopted the high profile promotion through which they tried to attract the bigger part of youth. On the other hand they also focused on the customer relationship so that they can retain there customers and provide them with fuller satisfaction.

Success Story
TITAN was launched in 1987. within three year of its launching , it emerged as the leader in the Indian quartz industry in India . Titan has segmented there product according to the like sex, age , culture, income and it lead to them as a leader for more than 25 Year in the Indian watch industry. Titan use strategy in almost all aspect of marketing . It covers more than 1200 cities and chain with more than 8000 retail outlets.