Audience Feedback

In order to gather a wider range of results to draw upon, I created three separate questionnaires. One for the music video, one for the digipack and one for the webpage. In this PowerPoint Ill gather the results and draw conclusive feedback from each area.

Questions in the Music Video Questionnaire

This is a basic question that allows me to differ between female and male audience, which is important, as the majority of our target audience is male.

The wide range of categories that Ive supplied in this question is helpful, as I can differ which age they are. Our target audience is mainly between 15 and 18.

This rating system allows me to gather whether the music video was understandable, the audience have a flexible choice of answer, encouraging them to be as honest as possible.

This rating system allows me to gather conclusive data on how much they enjoyed the music video.

This comment box leaves the audience to answer freely without restriction. From this, I can gather honest data for evaluation.

Hopefully, from these comment boxes I can quote the audience and use them constructively in my analysis.

Unlike vague questionnaires, Ive included an alternative option, instead of just Yes and No. Leading on from this, they can explain their decision. Especially if they chose the alternative question, they have a chance to share their opinion.

Representation is a crucial part of the music video as its something that allows the audience to understand how society views them.

To finish the questionnaire the audience have freedom to deliver their opinion of improvement, which is also useful because we can see where we went right and where we went wrong.

These questions focus on specific qualities that the music video aims to achieve, also Ive left a few comment boxes to allow audience feedback to answer freely and truthfully, rather than just tick the boxes offered. Also, especially because audience feedback is the key thing, I can quote what the audience respond in the comment boxes. In this questionnaire, Ive tried to keep the options as wide ranged as possible so that the results can be conclusively drawn upon. I aim to get at least 10 people to answer each questionnaire to give me enough data to analyse.

Music Video feedback

The data shows that out of the 10 that answered this questionnaire, 7 were female and 3 were male. Considering our music video aimed for the target audience of mostly males, and the minority of females; this specific questionnaire will not be able to show us a response of the male audience to its full potential, as there is an imbalance in the source. This can restrain my understanding of what the male audience thought of the music video, as we can only draw upon 30% of the results.. However, in a positive light, having a higher number of the female gender answering the questionnaire can allow us to find out whether or not our video appealed to the female gender in the way that we had planned.

Music Video feedback

The results show that 100% of everyone that answered the questionnaire were between the age of 15 and 18, which includes our target audience (15-20). This is good, because (despite the gender difference) all of the information given is valuable to us.

Music Video feedback

The results from this question show that 99% rated the music video excellent in terms of how much they enjoyed it. This question supports that the music video was enjoyable to watch by our audience, and was given top ratings. Through the course of the questionnaire we will ask for an explanation of their opinion, to then unravel which features of our music video heightened its ratings and general enjoyment. Also, looking back on the previous answers given we now know that perhaps (apart from the 1 good+ rating) the female 70% as a whole rated the music video with high scores and therefore enjoyed the music video. Somewhat answering our question on whether or not our production would appeal to the majority of female audience members.

Music Video feedback

From the results, we can gather that over half of the people who answered the questionnaire had good understanding of the narrative. This is generally good feedback as no-one has rated the music video any lower than fair. Overall, the data shows that 80% had good understanding of the music video, and in the bigger picture - 100% (on different levels) understood the music video.

Music Video feedback

Music Video feedback analysis

The responses given were constructive and positive, shedding light on the techniques in the narrative that we had highlighted specifically to enhance the lyrics and meaning. Certain audience members believed that "the living sculpture and the sense of loneliness worked perfectly with the lyrics therefore revealing that the track and the video content suited. Others went as far as to say that the track had a strong relationship with the visual content, as the lyrics were enacted and portrayed in multiple ways which shows that our narrative proved successful in delivering key connotation and understanding. The same audience member even mentioned that they believe the video is creative and engages the audience to think about how it is relevant . Another person also believed that the lyrics linked to the visual content successfully and also went on to comment that they thought the music video was an interesting take on the ideas of love and loss within the song. This feedback supports the fact that the song, lyrics and meaning had a strong relationship with the visuals, that seemed to reach out to the audience and even interest them as they found it creative. The living statue idea gave the video personality and humour, which the audience enjoyed and interpreted with the lyrics and meaning. Overall, the data proves that the visual content clearly links with the lyrics, mainly the narrative aspect over the technical features.

Music Video feedback

Music Video feedback analysis

In response to this question, someone said that they felt the video itself has given the song a particular feel to it and that it was memorable to them, even if they were listening to the track alone. Our aim, as a group, was to make the music video different and distinctive so that the track itself could be distinguished through how it was visually presented. Someone else said that they thought the video was memorable but only to a certain extent. They then go on the explain that they felt the performance shots were not particularly memorable. This is understandable because before and during filming we prioritised the camera movements, shots and angles for the narrative, and not as much for the performance element. This to an extent was because we felt the narrative would be key within the video and needed to be carefully planned and prioritised in order to get it right. We wanted the narrative to be the key element of entertainment and distinctiveness. The performance element however, was less planned and was left down to the rough look with freestyle shots that infer a studio performance. However, they added that they thought the unique nature that the narrative conveys is very memorable. This shows that the narrative was the highlight of the video and was the main function of entertainment and remembrance as it was most likely the most interesting and different.

Music Video feedback

These results tell me that almost everyone held different opinions on the correct genre of the music video, apart from the 1 person who agreed that it was specifically a rock genre. This is a good thing because we can see, in the next question why they think that the video is alike or unlike other rock genre styled videos. Also, it means that weve achieved more than one audience as 9 people have chosen other alternative options for the genre, this could mean that our audience range has broadened and people who are fans of other genres feel that they can interpret our video.

Music Video feedback

Music Video feedback analysis

I was eager to find out what percentage of our target audience had interpreted the video with a genre other than rock. This is because, within our group, we had speculation on whether or not the track itself was really a rock song. The original band was professionally categorised under Heavy Metal Rock and the track that we had selected was a one off and was unlike any of the rest. It was a softer rock. One audience member said the video struck them as being more of an Indie song than a general rock song which is interesting, because the way in which we portrayed our video was a cross between the rock genre and a neutral appeal for any other audience member, we wanted to encourage as many audience members as we could which is why we included female audience members to appeal to both genders. Another responded saying that they thought our music video adopts certain rock genre themes, but also picks up quite neutral ones as well, so that it can appeal to everyone which supports that our music video is diverse and engaging to everyone, we are not limited on our audience. Also, another audience member responded saying that our videos held themes of love and obsession which are common in soft rock videos which shows that our video has already been considered a soft rock. Someone else explained that our video contained rock icons such as the use of converse, chequered shirts and a dark and mysterious narrative these things seen in the video were put there purposely to stick to traditional rock conventions, but to modernise them and make them common.

Music Video feedback

Music Video feedback analysis

This question will determine whether or not the representations that wed set in place had been interpreted at all. An audience member said that they were being represented as a gender that constantly needed aid by this we can guess that they are female, as the only gender that needed aid throughout the video was the female from this we can gather that females feel vulnerable and in need of help, which is a common traditional representation. Another said that the music video content was portraying the young as nave as the video contained mainly people of the same age group (teenagers) and their naivety is shown through the innocent narrative and the simple recognition of the protagonist and the antagonist. A female audience member (we can infer) responded that they felt their gender was being portrayed as the Damsel in Distress who was vulnerable and clumsy which is what we wanted to portray through the childish nature of the storyline, giving the obvious hero and the obvious villain (but the two change as the moving statue begins apparently stalking the girl, and then finally helping the girl). The responder also added that they were being represented as an age group that were absent minded and focused on technology which is because the female was shown always on her phone (iPhone to highlight the uproar of modern technology) and is suggested to be reliant on technology which is a re-occurring representation as society (especially within this age group) is so involved with technology and communication.

Music Video feedback

Music Video feedback analysis

There was a mixture of responses to this question, from compliments to advice on improving features of the video. Someone said that through the video there were a couple of shots that were a little jerky and another complimented the video saying that the acting, set and mise-en-scene were all wonderful. The mise-en-scene was carefully selected to highlight the modern take on the rock genre, but keeping a traditional storyline to bind them together. An improvement was given, saying that one or two shots were slightly blurry but that may have been intentional and really wasnt too noticeable - which was intentional, to add the rough, rugged, unedited live performance, indicating a studio performance. Judging by the response, this effect may have been misleading or seen as a mistake, which was always a likely result. Another positive response to the question was that they had the urge to quickly go and show someone else [...] It was brilliant! which suggests that our audience took the music video as something upbeat and different, thus encouraging them to show others this new discovery. Which, conclusively means that our music video holds a unique structure to it that others are fascinated by. Our aim of interesting and captivating our audience has been shown through the results of the questionnaire, has been accomplished.

Music Video results summary

From the music video questionnaire feedback, I gather that the music video had the majority of success rates from the audience, and only few improvements suggested. Our music video appealed to a wider audience that originally intended, in that females rated the music video at a respectable level. Also, our music video was praised for its unique narrative structure and representations. Our music genre was interpreted in a diversity of ways by different audience members, and Ive come to the conclusion that the genre of the music video should be left flexible and adjustable to any type, as many members of our unexpected appealed audience found the music suitable for them. I feel that on one hand, having a strong, stable genre with specific dedicated audience hold a certain unity to it, and portrays the band as one sided, pure and deep in the respect that their values are unison to the conventional genre values that they are bound by. And on the other hand, a band that do to belong to one specific genre of category may be judged as on the fence, shallow and watered down but they appeal to more than one genre, and therefore belong to more than one audience; and this can separate them from other bands with simple and specific taste. Improvements that would have been made, after reviewing the feedback would be that I would make representation a lot stronger (even though the exaggerated nature of the video prevents too much seriousness from being projected) especially highlighting the traditional roles that females and male have been moulded to by society. Also, I would improve the creative shots and make them more memorable, as an audience member used this as a main restraint on the videos potential of being easily remembered.

Questions in the Webpage Questionnaire

This question will solve how effective our questionnaire results will be, as the two genders have different levels of importance, as the males are our target audience, as opposed to females who are only our niche audience.

This question will define the age range that we are responding to as our target audience are within a specific bracket, so we aim to have the 15 18 column chosen mainly, as this is the bulk of our audience range.

Here Ive given a wide range of choices to rate the understanding of our webpage, the audience can answer as truthfully as possible, as the choices are specific and all options possible are available.

This question will tell me whether or not our intentions of genre-type were successful and whether or not we reached out to a wider audience. The third option offers an alternative answer which, in the next question we will explore. Here, we will be able to view our audiences thoughts and responses to the webpage and see whether or no they exceeded their rock genre target. Here, we can also understand why some may have put to a certain extent, as they may have a more interesting, varied answer.

Again, Ive offered the alternative To a certain extent to allow the audience to be as honest as possible with the questionnaire. Here we can also engage the responders to think about their response instead of just selecting yes or no.

Again, from this comment box we will gain information and explanation on how and why the audience thought the chosen response. From this we can draw conclusive evidence on what was successful or unsuccessful in our webpage.

Here we can visualise just how effective the navigation on our webpage was, in the view of our audience. We can gather honest, specific results from this question.

Here is a specific question for the audience to answer directly with no lead from us (yes, no, to a certain extent option) this way the responses are pure and straight from the minds of our audience, without our direction or options.

Here we can see what was good about our webpage as a whole and what didnt prove successful in the eyes of our audience. We can also see genuine feedback from our audience to draw upon.

Webpage feedback

The results of this question show that half of people who were answering this questionnaire were male, while the rest were female. This perfect balance of the genders will result in varied responses that I can draw upon without having to worry about the information being too one-sided to a specific gender. A benefit of having a balanced response throughout this questionnaire would be that I can understand whether or not the female audience will respond differently to the male audience (as our target audience is typically male, but we did not rule out any female audience) and I wanted to gather an idea on what they liked and what was ineffective to them, as a way of improvement. The same applies to the male feedback. However, a negative of equal gender responses is that I wont be able to fully grasp the main target audience feedback potential as I would have done if the male response count would have been slightly larger than the female responses.

Webpage feedback

The results show that nearly all the audience members were of the age-group that we had predicted, apart from the 1 person who is aged between 19 to 25. Apart from the 1, which could possibly be a 19 year old or 20 year old; which is still within our target audience age range. I can still draw conclusively on the feedback given as its only a small percent that brings uncertainty. This is a good age range total, as the majority of the audience are within the bracket of our target audience

Webpage feedback

Here I can see that the majority of the responders thought that our webpage had good understanding this is a great response as it reassures us that this may mirror many thoughts of our whole target audience. However, 20% of the audience rated the understanding of the webpage as well understanding which is still a good response but not the best. This means that perhaps the understanding in our webpage could have been better, and more understandable for all viewers. Despite this, one could suggest that the 20% that chose this rating could be (by equal chance) the female audience, of whom may not relate to the webpage as much as the male audience would as it was not directly aimed at them. Female audience members fall into our niche category.

Webpage feedback

The feedback to this answer is interesting, as we have a mixed range of responses, which is always a good thing, as we are exposed to a diversity of different views and opinions within our target audience. This will allow us to know our target audience better, in knowing what they consider rock and what they familiarise with the rock conventions. The fact that 3 people have chosen to a certain extent to describe the similarity between that and another rock webpage, is good as they have a mixed opinion that could prove very important to us. Furthermore, they could suggest that we are like other rock webpage's in that we generate traditional rock conventions, but we are unlike other rock webpage's in that we are unique and hold a different stance among them. Also, the majority of the audience agreed that our webpage was similar to other rock webpage's which means that weve held a solid placement within the rock genre. We will, in response to the next question, understand this data.

Webpage feedback

Webpage feedback analysis

The responses show that our audience believed that our webpage appears very much like a rock webpage, but could also link to genres like electronic which shows that our webpage has exceeded one particular genre and has merged into others. This is a good thing because our webpage will stand out among traditional rock webpage's, as the true genre will be under speculation, and will still relate to audiences of many other genres. Others commented on our webpage saying that it was unique and held its own identity without conforming and becoming identical to others which supports my last idea that we had exceeded our audience. Another member of our audience said that our webpage was certainly within the rock category and that it featured conventional rock genre colours such as white, black, grey and silver which tells us that our colour scheme proved beneficial in reaching a basic rock genre. Overall, the responses in this question conclude that the general genre of our webpage is rock, but a few members of our audience think that our genre exceeds this genre and reaches out to other genres such as electronic rock. This is interesting because our group were sceptical of the band genre and considered ourselves in the genre of folk rock whereas the band was professionally labelled heavy metal rock along with the oiginal band.

Webpage feedback

The response to the question shows that 90% thought that the webpage suited the band image, and that 10% (1 person) believed it, to an extent. This a great response, as the band image is mostly suited to the webpage and our aim of holding unity between the three elements of our production (music video, digipack and webpage) and suggesting professionalism. This as a whole shows that the female audience (our niche) is mostly in agreement of the suitability of the band image with the webpage. So essentially, the rating of our band image is not bias, as the female audience were not even the intended target audience, but only a niche.

Webpage feedback

Webpage feedback analysis

The responses conducted a range of opinions that supported the presence of band unity within our webpage. One person said that one reason that band identity was obvious through the webpage, was due to the colour scheme kept throughout. This is a satisfying comment, as the efforts made to continue the silver and black colour scheme was always prioritised when creating the webpage. Another said that a sense of consistency created band image and have it the individual, signature stance it required to be memorable. While another commented that there were obvious connections through the webpage of the band image. They also went on to explain that the metallic style runs throughout showing colour scheme and unity between the products which clearly supports that band identity is given between these two products, and in general.

Webpage feedback

This data shows that the ratings of our webpage navigation were high and respectable, in that our whole questionnaire audience rated our navigation as good-excellent. This is a great response as the navigation on the webpage is proven to be excellent in the eyes of some of our target audience. The fact that our audience found the webpage easy to navigate means that the placement and simple layout of the pages, contact, links and relevant topics were easily to see and access.

Webpage feedback

Webpage feedback analysis

The response shows that members of our audience found communication options and social networking sites encouraging and available. Some said that the use of the social networking sites were useful as sites such as Twitter, Facebook, YouTube and Tumblr which are the four social internet giants. This shows that using vast, popular internet networking sites, as I did in my webpage proved to heighten the importance and connection with the audience. Another said that the social networking sites and communication shown gave encouragement to join their community which is exactly what I was aiming for when plotting popular networking site logos on the webpage. I wanted the target audience to feel obliged to join the army of audience members and feel part of a community. Another audience member told us that the use of multiple social networking sites and ways of communication was an opportunity to reach a wider audience which was our initial aim, as we wanted to spread among genres to appeal to a greater audience and boost our awareness and popularity. Someone else explained that the use of multiple social networking sites shows that the band are out there and goes to great deals to connect to their audience. This indicates that the use of these network advertisements has boosted the bands reputation with their fans, which is what an audience member looks for dedication to their audience.

Webpage feedback

Webpage feedback analysis

There was a mixed range of responses from our audience, giving both comments, compliments and suggestions on improvement. An opinion on improvement was that the navigation bar at the top to be made largerwhich is a good tip, but was difficult to correct as Gimp software had a set custom layout and therefore the navigation bar was set to one size. However, this is good advice to take away, so that in future productions we can make the navigation bar easy to spot. Someone else said that bigger font (the text) would be an improvement. This is good advice, as the font below the tour dates was rather small, in order to save space and to perhaps indicate that it was not the most important piece of information on there. A comment on our webpage in a positive light was that they liked the professional look of the webpage. By this, we can infer that the colour scheme and general layout of the page was professional looking. Another also said that they liked the fact that the webpage was easy to navigate which is something that we wanted, as (from experience) a webpage that you find hard to control and navigate is one that you most likely wont visit again. We wanted a stress free, easy to understand, basic navigation webpage that wasnt any hassle. From these comments, we achieved good navigation, but missed out on minor details such as bigger font and big bold navigation bars.

Webpage results summary

Overall, the audience questionnaire feedback regarding the webpage gave many different types of information that leads to many different conclusions. Overall, our target audience found the navigation, colour scheme and professional style of the webpage to be the best and most effective feature. The band image is portrayed in many different lights and the digipack was spread among more than one genre, even being compared to an electric rock webpage, which is good as were reaching a wider range of audience. Also, the importance of the multiple social networking sites shown on the digipack suggest that the band are always in contact with their fan and are somewhat out there (anonymous audience member) which boosts the webpages popularity and connection. However, some did comment that the text size may have been too small, and the navigation bar was hard to spot and should have been highlighted. From this feedback, I can gather that our target audience are eager to support a band that are dedicated to their fans, and are always staying in contact with them; via Twitter, Facebook and so on. Also, our audience enjoyed the distinctive colour scheme and style of our webpage (the silver/metallic colouring) and they seek trendsetters and bands that distance themselves from specific genres and professional categories. Our audience members want to support people who challenge normality and conventions, as they appealed to the way our band merged genres and meaning.

Questions in the Digipack Questionnaire

This question will determine how many male members and how many female members have answered this questionnaire. We aim for a majority of males, as our target audience is male, and our niche audience are females.

This question will show which main age bracket is answering this questionnaire, we want a majority of 15-18 as this includes the bulk of our target audience age range.

Here gives a wide range of options for the audience to chose from, giving them as much freedom as possible. This question will show us the ratings of our digipack creativity.

This question will lead to a full explanation of how, if so, the digipack holds unity. Here theyll explain their answer from above and well be able to specifically point out how and why they answered the way the did. It will lead me to see what worked and what didn't in our Digipack, in terms of digipack unity.

This question also, will lead to a full explanation of their answer, which will give conclusive pointers of what the audience thought. This comment box will allow their full explanation which will broaden my understanding of how the responded to the digipack.

This question is straight forward and to the point, offering three options, which they will in the next question explain in further detail.

This comment box will give us sufficient information, in responses as to what they thought.

Here is a general question that allows them to be honest with their comments, compliments and advice this will give me a lead on what went right, what went wrong and what I could improve.

Digipack Feedback

This data shows that half of the audience that responded to the questionnaire was male, and the other half was female. This strikes, to a degree a healthy balance in bringing conclusive evidence forward, as there is enough of both genders to draw upon. The negative of having only 50% of a male audience is that theyre our main target audience, and I wont be able to draw conclusions to the potential that I might have done with 70% or more as a male audience. Also, with females taking up 50% of the responses, this means that we have too much information on females, which is unnecessary as the female audiences are the niche audience in our production. Despite this, on a positive, we can analyse the niche audience and see just what it is that they think about the digipack and how it does/doesnt appeal to them.

Digipack Feedback

The data from this question shows that 9 out of 10 people were between the ages of 15 and 18, which is the bulk of our target audience. This means that, despite the unhelpful balance in genders; we still have the majority of our target audience age group. We can now analyse the results knowing that they are in the age category of our target audience. The one person that is between 19-25 could vary from between those two ages and is therefore inconclusive, but as it is only 1%, we don't have to take precautions when reading our data.

Digipack Feedback

On this rating scale, we have a range of different responses. Only 1% rated a low score of some on the creativity of the digipack, whereas the majority of the audience (80%) rated the creativity of the digipack as excellent. However, some will argue that perhaps the 1% that was between the age range of 19-25 and they did not appeal to the digipack, whereas the others within the age range and (perhaps) gender, did. Overall this was a good response from our audience, as they found our digipack creative, and it appealed to them in that sense.

Digipack Feedback

This question shows that everyone answering the questionnaire thought that the digipack held unity, which is a great response that proves that Ive done something right in order for them to feel the presence of unity in the digipack. Even an audience member within the 19-25 category agreed that group unity was held in the digipack which is an opinion that may seem less bias than the rest. This shows that group unity truly is there, for any age group/gender to recognise. In the next question we will explore the reasons for this and try to understand how and why it worked so effectively.

Digipack Feedback

Digipack Feedback Analysis

In explanation to their thought that the digipack holds unity, one audience member said that there was a similar filter to all of the images which was intentional. The Pixlr software used to edit the photos on the digipack created different filters and effects and to create some form of band unity, band identity and colour scheme. Another explained that the secure colour scheme was a main function of the digipack unity, whilst another said that there was an obvious sign of unity through the fact that there was not a single one out of pattern or context by this, they are referring to the pictures and the filter, probably as well as the style of the digipack. Unity within a band is crucial as you want to come across as professional and believable to your audience, so you want to seem like a genuine band, not just a few artists who got together randomly there has to be chemistry. You can show this through obvious colour schemes and styles that each member of that band are surrounded in. Also, a band must be synergistic through their products in this case the digpack. Each picture must show obvious signs of similarity and must link together, through colour scheme, style, font , camera shots/angles and so on. This data shows that the colour scheme and style worked well, as unity through the digipack was obvious.

Digipack Feedback

Again, there are a mixed range of responses to this question, which would be interesting to find out more about. The majority of the audience said that there was obvious band identity shown through the digipack, whilst 2 others agreed by to a certain extent which means that they have a mixed opinion on it, which we will explore in the next question when theyre asked to explain their opinion. However, 1 person disagreed, maintaining that they thought there was no obvious band unity within the digipack. Overall the results to this question have been good as the majority of the audience saw group unity, however, a few have different opinions on the subject. The results for the next question will reveal how and why the audience justified their response.

Digipack Feedback

Digipack Feedback Analysis

The responses to this question show that the audience members who had selected no and to a certain extent had only been subject to evidence of the lead singer and not the band as a whole, which is why they believed that there was little, or no band identity within the digipack. One audience member said that the digipack didnt show band identity but did show identity of the front man. This is true, as traditional rock bands have a leader (mainly lead singer) who is the most important figure within the band, and we tried to reinforce this convention. They went on however to add that this trait was fitting with characteristics of the rock genre this means that the audience member recognises this convention and accepts it as a part of the rock genre, suggesting that he recognised the difference between band identity and a group image. Another put that the digipack doesnt really show the band, only parts of the singer which, as explained in the last quote, supports traditional rock conventions and was indeed intentional. Other however, who saw band identity through the use of the main artist commented that the identity of the band is very unique which is apparent perhaps through colour scheme and style.

Digipack Feedback

The results to this question give a diversity of responses, which means that in the following question they will all be explained. The positive thing is that over half of our target audience said that the digipack was similar to that of a rock digipack, whereas 3 people had mixed view on the matter and the odd 1% disagreed entirely. The next question will ask them to explain, so that I can gather sufficient ideas of why the audience thought this.

Digipack Feedback

Digipack Feedback Analysis

Mixed responses show that many people interpreted the digipack as other related genres, for example one audience member said that the digipack adopts rock conventions, and conventions of softer rock which throughout the series of questionnaires has been a common conception, as the genre is not final. However, they went on to add that this can encourage more audience which is exactly what I aimed to do. This will broaden the popularity and the fan bases, as there will not be a specific genre that will stand alone in supporting the band. Another said that the dark and contrasting colours were traditional conventions of the rock genre and was obvious straight away. Another audience member suggested that the digipack does still fit the professional style you would see today through the rock genre. Which supports that the band itself follows traditional rock conventions by has a mixed appeal that relates to more than one genre.

Digipack Feedback

Digipack Feedback Analysis

Here we are given a wide range of responses, which gives me a better insight of what the audience thought of the digipack. One said that the photography is excellent and that they liked the lighting choices that wed used. This is good feedback as we can see that our camera angles an lighting have struck the attention of some of our target audience. However, one commented that the digipack portrayed more of an electronic album which again supports that our genre is under speculation from the audience. The silver/metallic colour scheme must imply this specific genre to some. Another response revealed that they liked the colour scheme and style as well as a band statement throughout the digipack, which shows us that our main aim of achieving a band statement and identity has been fulfilled by some audience members. A suggestion of improvement was the size of the title which to some was too small. This is understandable, as throughout the process of editing and cropping the title became slightly pixelated and small. To some it was a satisfactory size and to others it needed improvement. Lastly, an audience member told us that our digipack was creative especially in terms of editing and photography which is great feedback, as the editing techniques that Id used had been appreciated and were appealing to our audience.

Overall Audience Feedback Analysis

Pulling all of the data together, I can conclude multiple things: . Our target audience naturally expanded, as many people from different genres appealed to our products. This shows that our product was mainly within the rock genre, but overlapped into genres such as folk, electronic, soft and heavy metal rock. Also our predicted niche female audience enjoyed the three products more than we had expected (thus increasing the number of supporters). . Representation was difficult to grasp, as the characters were unique and quite bizarre however, traditional representations such as the dominance of the male were recognised by some members of our target audience. . The general positivity towards the three productions was obvious, and the majority of the audience found it creative and understandable. . Something Id improve would be the use of creative shots, as they were not highlighted as much as I had expected. . Also, Id improve the text and layout of the webpage and the digipack, as they did not reach their full potential, and font size, for some, was a minor concern. . Our audience drew similarities with other existing bands, which means that our production was of a professional standard which means that the acting, shots, representations and conventions were unified with other professional products.