ADVERTISING STRATEGY OF BHARATI TELEVETURES LTD

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. Airtel brand is headed by Sunil Bharti Mittal. Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL). India's largest and world's third largest cellular service provider. More than 88 million subscribers as of 31 December 2008. Airtel provides mobile & fixed wireless services using GSM technology across 23 telecom circles. Largest Telecom Company listed on Indian Stock Exchanges.

Research Objective
Cellular service and its effect on mobile users existing and who are going to use mobile service in future. In other words, my aim is to study the Advertising Effectiveness of AIRTEL Cellular service To find out the success rate of the airtel cellular. To find out how much organization is involved in the mind of consumer. To measure the customers satisfaction of airtel who are using airtel services and products. To develop a new strategy for the improvement of existing Airtel services and to find new ways of increasing Market share.

RESEARCH METHODOLOGY
Primary data was collected using the following techniques Questionnaire Method Direct Interview Method and Observation Method The main tool used was, the questionnaire method. Further direct interview method, where a face to face formal interview was taken. Procedure of research methodology Target geographic area was East Delhi. To these geographical area questionnaire was given, the questionnaire was a combination of both open ended and closed ended questions. The date during which questionnaires were filled was between six week. Some dealers were also interviewed to know their prospective, Interviews with the honor of retailer of Airtel were also conducted. Finally the collected data and information was analyzed and compiled to arrive at the conclusion and recommendations given

FEATURES FORCED PEOPLE TO USE AIRTEL

LIMITATIONS
Some important limitations which were faced are as follows: Limitation of Time: I have completed the research in limited time. In spite of all the difficulties if the time is short it is quite possible that one cannot collect the sufficient data and have to depend upon other source of data. Limitation of funds: Availability of funds was another limitation owning to shortage of money. Limitation of skills: The research needs a lot of statistical work involving collection and tabulation of data, interpretation of data and drawing out the necessary results. It requires an able, efficient and experienced research works. Limitation of human behaviors: Some of the respondent was not honest and genuine in their approach. Some of the respondents could not understand certain queries.

CONCLUSION
The conclusion of my study is that AIRTELs Advertising has a major impact on its users. People like its schemes very much .AIRTEL had created a very good image on the mind of the new users of cellular service. AIRTEL has adopted a very good strategy by providing a new connection with NOKIA who is market leader in mobile sets, many new users buy Nokia sets and they get a free connection of AIRTEL. AIRTEL is successful in capturing the highest market share by adopting Celebrity Endorsement Strategy. A.R. Rehmaans tune for AIRTEL worked as free advertising for AIRTEL as another service user uses it too. Other celebrities like Shahrukh Khan (Bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL. AIRTEL has influenced mass customer by its wide network base in India and is popular among business man , professionals and youth.

BIBLIOGRAPHY
ONLINE WEBSITE www.google.com www.airtel.co.in

Newspapers The Times of India Hindustan Times Books Marketing Management,Dr.S.L.varshney and Dr.R.L.Gupta,Third Revised Edition, Sultan Chand & Sons