MACRO ENVIRONMENT

ECONOMIC FACTORS: Our decisions will be greatly effected by economic factors. If during introduction of our product there is negative inflation rate then their will be negative impact on the product sales. SOCIO-CULTURAL FACTORS: As the social and cultural factors also effects the selling of the product. So we have to take care about the religious beliefs and moral values of the country's people. TECHNOLOGICAL FACTORS: Technology is the factor whose value cannot be ignored. So we are also keeping our technology up to date in order to sustain ourselves in the market.

POLITICAL FACTORS Political factors of the country also played an important role in the development of the product. So we will properly take care the policies and rules of the government.

LEGAL FACTORS: Legal factors also influences the development of the product. That is why we are working with ethics and not using any illegal technology or any illegal mean to develop our product and in future we will not use