Locus Energion

Instant EnergyMemory booster

Locus Energion is an Indian

company Pvt Ltd. Location : Peenya, Bangalore Website:www.locusenergion@thea dmaster.net Ph no: 9589839011

Marketing Mix

Marketing Mix is the combination of 4 marketing toolsproduct, place, price and

promotion.

Products & Packaging :

Energion Milk Powder

Instant EnergyMemory booster
Fuel- speed, Endurance, Strength . Maintaining concentration.

Calcium fortified & Low Glycemic

Index. Contains Prebio. High in protein. Prices / Rates : 1.800 gm Rs.785

2.5 kg Rs.1021
Also

Packaging
Energion Milk Powder :
Aluminum can-Longer shelf life.
Aluminum foil-plastic laminatesprevents contamination, O2

barrier. Reusable container.

Energion Flavoured Milk

Calcium fortified, Vitamin D

and Phosphorous. Prevents heart ailment, colon cancer, type-2 diabetes, and obesity. 5 variantsoriginal,strawberry,chocolate, mango and badam.
Price/ Rates: 1 Ltr = Rs.40 500 ml = Rs.22 250 ml = Rs. 14

Energion Cheese
I want my cheese..

Instant energy. Memory Booster.

Three flavors.
Great tasting recipes.

Price/ Rate

200 gm = Rs.60
500 gm = Rs.150

Packaging
Wax paper- Prevents

spoilage and demoisturization.

Recycled cardboard box-

Allows to breathe, develop flavor.

Energion Butter
Melts in your MouthNot in your Hand.
Cooking condiment. Control of body fat levels. Immune function. 2 variants salted and

unsalted. Price / Rates : 100 gm = Rs.16 400 gm = Rs.64 500 gm = Rs.75

Packaging
Heavy duty aluminum

foil-prevents molding.

Plastic freezer zipper

bag- better storage.

Energion Bread Spreads

Have it your way..
Low fat Bread spread. Omega-3 fats 4 Variants- Original, Lite m Lemony,Chilli,

Pineapple. Price / Rates : 100 gm = Rs.18 250 gm = Rs.54 500 gm (tin ) = Rs.110

Packaging
Aluminum foil flap-

prevents contamination.
Glass bottle- Air tight

container; reusable.

Why should customer consume Locus Energion products..? Essential component of diet.
Lactose aides' diabetics. Lean muscle growth. Health drink on its own.

Energion Nutritional facts :

Vitamin A is beneficial for your vision,

Reproductive system & aides in cellular growth. Vitamin D helps your bones, Joints,& Heart. Vitamin K aides in proper blood clothing. Vitamin E is an antioxidant that protect cell membrane & stimulate your bodys immune responses to disease.

Sources of finances :
Initial investment of Rs.6.5 Cr. IDBI = 3.0 Cr Proprietors Fund= 3.5 Cr TOTAL CAPITAL = 6.5 Cr Note : ( Bank charges Interest @ 14 p.a % for 5 years )

SUPPLY CHANNELS OF OUR PRODUCTS :

Place
Our main target areas are: Karnataka Goa Mumbai
Schools and colleges

Local retailers
Airport

Local restaurants

Competitors
At present- 4 main competitors : Amul India Nestle Amway Nandini Others
Market Share
8 7 4 45 35

Amul
Nestle Amway Nandini Others

Promotion
Social media. Low cost outdoor

banner. Tie up with local sports committees and local sports authority. Newspaper, magazines and pamphlets. Mid-day meals programme.

Marketing Segmentation
Milk powder and tetra pack

milk: Young children,

Athletes, Senior citizens,

Expecting mothers.
Cheese, Butter and Bread

spreads: Young children, Eateries, Canteens of schools

and colleges.

Marketing strategies
Pull Strategies:
Word of mouth Add value to products Social Media Marketing Guerilla marketing

Creating a niche

Presented by: Sheikh Raheel Hari Priya