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Question two

How effective is the combination of your main product with ancillary texts?

After completing my music video, I wanted to tie in my print productions with it, using both generic aspects and similarities that can be made throughout both my print production and music video.

Digi-paks
One way I achieved this was the background to my digi-paks, which are various cuttings from newspapers, which can be seen in my music video- seen bottom right

Linking print productions to a music video can be also seen in artists like Greendays album Wake Me Up When September Ends
To view the video click here

These media texts are linked together because the album cover shows Billie Joe singing who wrote the song When September Ends about his father who passed away. To view more about this click here to view my Goodwins Analysis of it.

Throughout my digi-paks
I used the newspapers cuttings in the background to suggest there's more to the music video that first perceived. Many newspapers exaggerate in various articles about what really happened, this would be done so it would attract more peoples attention as the exaggerated article would stand out from the rest. This can be seen more evidently in The Daily Mail and their view on the youth of today. From the image in the bottom left the newspaper is clearly exaggerating the youth and how troubled they are. Revealing there is more to the story than first thought, this is an aspect that I included in my print production, that there is something more to this music video than first thought. Click here to view the article

PANEL ONE
Another link to the music video that can be seen in my print production is Brian Korteling who is seen in panel one and three, again, linking the artist in with the music video, and creating a familiarity for the audience of who the artist is, so when it comes to viewing the music video, or buying the print production they know who it is, rather than having to remember a name, they can just recognise the face. Linking in with Goodwins Theory, there is a strong recurring motif, that is when an artist begins to create a brand style for themselves so that they become widely recognised by the audience. Another recurring motif is the newspaper cuttings which are a visualisation of the title of the track as seen bottom left.

PANEL TWO
This was the last panel to be created and I thought it should be a signify the genre. This is where the insert of close up of the acoustic guitar came in, originally from the video, (bottom right) but after applying effects it was applied in panel two. (bottom left) I feel the use of the guitar signifies the genre well because it is used in folk a lot, due to its simply nature and its traditional roots. I added a little blurb to the bottom of the panel to introduce him, so the audience can identify with him, and so the artist can make a name for himself. Again, the use of the newspaper cuttings is evident as a recurring motif.

An example
One example of how an artist signifies their genre through the print production is a album by Sum41 called Pieces
From this cover art, the genre is pretty well signified as a heavy rock & punk band as the creature on the cover is wearing clothes that reveal a heavy rock identity. The colour red also signifies rage and madness something that is seen in Sum41s songs. The use of the circular pattern is to add a sense of visual confusion and craziness that would connote the genre of the band.

PANEL THREE
In this panel I got my inspiration from Sinad O Connor Nothing Compares 2 U seen bottom left. The simplicity of the shot was simply and effective as well as being a great way to establish the artist. I also changed the curves and colour balance in Photoshop to get the blue effect. The colour dark blue represents knowledge, power and calmness which can be reflected in the track. The name of the track connotes knowledge and with knowledge comes power as said by Sir Francis Bacon, Knowledge is power.

PANEL FOUR
My final panel stays with the folk genre and the track name information. Firstly the effect of the newspaper cuttings to form the track names tie in nicely with the music video as suggests information and written media texts. The use of the blue newspaper background I feel shows itself most strongest here and makes a visual link to the song.
Also the track names connote a sophistication about the artist as they clearly have a deeper meaning to them, as well as the song names being quite strange which is something that recurs many times in folk artists. For example, some of Bob Dylans songs: Ain't No Man Righteous No Not One, Don't Think Twice It's All Right and Rank Strangers To Me or Woody Guthrie songs such as Debt I Owe The or Pictures From Life's Other Side all suggest a sense of refinement and ambiguity about the songs.

ADVERT
The advert can be linked to all of the panels as well as the music video as it contains some key aspects that connote the genre and track Firstly the newspaper cuttings which I masked over his face using Photoshop reveal the narrative of the song as well as linking the advert to the digipaks so the audience will be able to identify with the artist and his music. Secondly the image of Brian Kortelings face is an inter-textual link to Sinad O Connor Nothing Compares 2 U as well as panel three, due to the fact, as said before, it was a simply way to advertise the artist with impact and speed. As the audience can glance at the advert and realise who it is and then remember his music. Also the effect I used in Photoshop has visually added a aspect of the newspaper as the advert looks like a piece of art paper and due to the smudge effect used looks as though its painted on.

Conclusion
All of my print productions link in with my music video, the main theme that links them all together is the use of Brian Korteling and the newspaper cuttings, these can be seen as both recurring motifs as they create a style to which Brian can be recognised from.

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