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great leader of the Groups development isMichele Ferrero. to his consistent and efficient partnership with his wifeMaria Franca. and Pietro, Micheles parents, transformed a pastry shop into a factory. key to success was the effective sales network organized byGiovanni, Pietros brother. story of a brilliant and strong-willed Piedmontese familythat gathers its extraordinary strength for growth from the 3/26/13 Ferrero Foundations motto: Work Create
Thanks Piera
Another The
Rocher- was born in Europe in 1982 and launched in New Zealand in 1987. just a few years it became the favorite chocolate treat for millions of people. 3.6 billion Ferrero Rocher chocolates are sold each year in over 40 countries. plants & commercial companies all around the world. employees. crores of turnover.
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Approximately
16
20,000 35,000
Birth of Giovanni Ferrero, Italy. Birth of Michele Ferrero to Pietro and Piera Ferrero, Italy. Official opening of Ferrero company, in Alba, Italy with 50 employees. Michele Ferrero assumes leadership of Ferrero, following the death of his father Pietro and his uncle Giovanni. Ferrero opens in the UK. Ferrero Rocher was launched in the UK.
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quality.
Elegance
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reflects the luxury, elegance, quality and sobriety. Share Something Special means wants to communicate the same. a good regard in the minds of the customer.
Slogan-
Creates
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features reflect the presence of status and class. foil wrapping. taste, make up and look. style and expertise.
Gold
Unique
Excellence
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Competitors: Nestle-
Cadbury-
Hersheys-
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middle-high class people should be targeted because of the purchasing power this population possesses. Y males and females 18-25 years of age.
professional couples.
People
who like and enjoy chocolate taste at the same time to give importance to health. Sociable often attending parties and gatherings.
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Swot analysis:Strength:
Offers
Awareness
brand.
Has
captured huge amount of market share in boxed chocolates. in packaging of 3 nos., 12 nos., 16nos. as an ideal product for gifting. 24 nos.
Available
Rocher gets instant customer recognition due to its packaging. Rocher is a high quality, premium 3/26/13
Weakness:
Less
popular chocolate brand product in Indonesia. expensive price among competitor. for special occasion consumptions. exposure through media.
Distributed
Opportunities:
Big
The
introduction on new flavors will help in gaining more market share. awareness if chocolates being healthy.
in the usage of internet [advertisements can be done on the net]. in the demand of the three piece impulsive pack. brand is a supremely highquality, premium brand and this leaves the position up for grabs.
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Threats:
Market Local
brand.
Imitation Bad
High
trends of Nutri-bars replacing chocolates. competitors in the high quality, premium chocolate market. chocolate industry in general is a threat no matter how a product is positioned.
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Market strategies:Product:
Raw
cocoa quality guarantees chocolate product quality. of the product also secure the quality and image. shape of the product.
Packaging Good
Price:
Use
Market
Promotion:
Advertising. Sampling, Direct Mouth
demo, etc.
Place:
Merchandising Company
in modern outlets.
Canvassing
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Available Packs:5
16
24
Media plan budgets:The following Media Tables will show the amount spent weekly, and therefore yearly on advertising Ferrero Rocher product:
Weekly:Budge Televisio Magazin Bill Newspa Cinema t n es boards per Total $33,500 $7,875 $11,255$121,18 $3,160 Week 4
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Project by:-
Avani Dodia 63
Roll no.:-
Thank you!!!
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