COMPANY PROFILE

Tata Group is one of India's most prominent and esteemed

business groups. Tata Group's cite is substitutable with India's industrialization. The Group dedicated The India her first steel plant, hydroelectric plant, inorganic chemistry plant and produced a reservoir of scientific and technological workforce for the nation. It's faiths have established the Tata Institute of Social Sciences in 1936; India's first cancer infirmary, the Tata Memorial in 1941, and in 1945, the Tata Institute of Fundamental Research, and further became the provenance of India's Atomic energy program.

 Today, Tata Group constitutes 96 functioning companies in

seven business sectors such as, information systems and communications, engineering, materials, services, energy, consumer products, and chemicals. The Group has operations in more than 54 countries across six continents, and its companies export products and services to 120 nations. As the Tata Group is a worldwide concern operating in more than 100 countries with thousands of products, there is almost no industry which seems to be untouched by the group.

AIM
Tata Group's aim is to meliorate the quality of life of the communities it serves.
Tata Group has played a pioneering role in a variety of areas

after India's independence. It is widely esteemed for the initiatives it has collected in different fields for the upheaval of the country. Its contribution to India's education, science and technology is widely documented and appreciated.

FIVE CORE VALUES

The Tata Group has always sought to be a value-driven organization. These values continue to direct the group's growth and businesses. The five core Tata values underpinning the way it does business are: Integrity: It conducts its business fairly, with honesty and transparency. Everything it does stand the test of public scrutiny. Understanding: It cares, show respect, compassion and humanity for its colleagues and customers around the world, and always work for the benefit of India.

 Excellence: It constantly strive to achieve the highest possible

standards in its day-to-day work and in the quality of the goods and services it provides. Unity: It works cohesively with its colleagues across the group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation. Responsibility: It continues to be responsible, sensitive to the countries, communities and environments in which it works, always ensuring that what comes from the people goes back to the people many times over.

STRENGTHS

Experience Business model Micro environment Resources and capabilities Culture

WEAKNESSES
Value Chain Distribution Macro Environment

OPPORTUNITIES

Exports New products New markets Acquisitions and mergers

THREATS
Free market Low barriers Globalisation of economy

STRATEGIC INTENT
Strategic intents, refers to the intention of a business to coordinate and drive the whole of the organization towards predetermined sets of goals or objectives. The current strategic intent of Tatas is acquisition and mergers of other businesses globally. In addition- the group intends to acquire the raw material industries in first place to serve the other industries with a value added and low price of material.

tAtAs source of Cost Efficiency

Economies of Scale Tata Motors Tata Steel Experience Tata Quality Management Services Product/ Process Design TAL Manufacturing Solutions Supply Cost Location of business TACO Supply Chain Management

Tata BP Solar India

Tata Power Tata Petrodyne (Oil & Gas) Tata Chemicals Tata Pigments

Tata Strategic Management Group

Tata Asset Management Tata Financial Services Tata Consultancy Services

Telco Construction Equipment Company

TRF Tata Projects TCE Consulting Engineers Tata Technologies

?
HIGH

STAR
AUTOMOBILE CHEMICALS TEA

TECHNOLOGY CONSULTANCY ENGINEERING SERVICES COMPOSITES

CASH COWS
POWER STEEL OIL & GAS

DOGS
INFORMATION SYSTEM COMMUNICATIO N

LOW

HIGH

LOW

RELATIVE MARKET SHARE IN MARKET SEGMENT

POLITICAL FACTORS
Current Government Government Policies Current Government Regulations, Rules and regulations of

other governing Bodies(ILO, WTO, UN, etc.) Government ventures acting as competition for home product (e.g.. SAIL for TATA Steel and MTNL for TATA Indicom) Internal or International Wars or conflicts if any. Interruption from terrorist organizations or anti-social elements, and Government actions against them. Government bias towards competitors company or political corruption leading to frustrating disturbances

ECONOMIC FACTORS

Current economical status or condition. Current Economic Trends. Current Interest/Exchange Rates General and Specific Taxation Policies (Towards certain products) Overseas change or fluctuation of economies. Any Inflation or Depression or Recession if prevalent in the economy. International trade or monetary issues. Sudden rise or fall in volumes or rates of Export and Import Products

SOCIAL FACTORS

Lifestyle Trends Demographic consumer attitudes and opinions. Media Trends Change in laws or policies affecting social factors. Certain product or service being collectively acclaimed or frowned upon by the society. Consumer Buying patterns and behaviors. Ethnic/religious sensitivity of the society. Quality and attitudes of working class of the society. People Buying capacity (PPP), Standard of living of the people and willingness to change or switch products or services. Distinct or Change in Fashions, Styles and Trends

TECHNOLOGICAL FACTORS

Competing Technology development. Research funding. Associated or Dependent technology. Consumer buying mechanisms or technology. Use or adoption of Automation or Robotics for production and functioning processes. Achieving certain Standardizations or Grades on account of Adopting technological developments. General use of technology and development for increase in profitability and competitive edge