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EXHAUSTIVE RETAIL FORMATS OF BIG BAZAAR

Ramneek S Sandhey(46)

MBA (M&S) Section E

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About Big Bazaar

Big Bazaar is a hyper mart chain of development stores in India. It has 104 (2009) outlets in India. Parent group is Future group. The owner is Kishore Biyani (CEO). Founded in 2001. Head quarters are in Jogeswari,Mumbai. Website is www.bigbazar.com. It deals with retail.

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Is se sasta aur acHHa kaHIN NaHI.

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TARGET AUDIENCE
Big Bazaar targets Middle and upper-middle class customers . The large and growing young working population is a preferred customer segment . Big Bazaar specifically targets working women and home makers who are the primary decision makers.

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SUPPLY CHAIN

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MANUFACTURING FIRM

C&F AGENTS

BIG BAZAAR
KIRANA STORES

END USER

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RETAILING:
The term Retailing refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.

RETAIL

ORGANISED

UNORGANISED

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RETAIL FORMAT
This is the general nature of the retail mix in terms of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising; examples include mail-order retailers (non-store-based) and departmentstore retailers.

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PRODUCT RANGE IN BIG BAZAAR

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PRODUCT MIX
APPARELS Denims & T-Shirts Fabric & Cut piece Formal Wear Casual Wear Party Wear Ethnic Wear Accessories Under Garments Night Wear Dress Materials Sarees FOOD Staples Ready to eat Ready to cook International Food Spices Imported Bazaar Tea & Coffee FARM PRODUCT Fruits Vegetables Imported Fruits Dairy Products CHILL STATION Soft Drinks Packaged Juices Milk Items Frozen Foods Ice Creams HOME & PERSONAL CARE Shampoos Detergents Soaps Liquid wash Creams Deodorants Home cleaners Utensils Plastics Crockery Sundries

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ELECTRONICS BAZAAR Television sets Washing Machines Refrigerator Personal Care mBazaar Microwaves Small Appliances Laptops Computer Accessories Kitchen Appliances FASHION & JEWELLERY Footwear Bazaar Beauty Care Navara Star Parivar Meena Bindre FURNITURE BAZAAR Living Room Bed Room Kitchen Dinning Rooms Kids Room Been Bags Paintings Decorative Items CHILD CARE & TOYS Kids Wear Toy Bazaar Stationary Child Care

OTHER SERVICES Mr. right Bakery Loot Mart Tulsi Future Money Future Generally

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1.The Great Exchange Offer

Big Bazaar announced The Great Exchange Offer with a Bring anything old and take anything new concept which started from the 16th of Feb 2008. Under the exchange offer the customers were given exchange coupons and they were valid up to a particular date.

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1 Kg Newspaper...Rs25 1 Kg Plastic/Leather.Rs75 1 Kg Footwear...Rs100 1Kg Bottle..Rs15 1Kg Tyres.. Rs50 1Kg Furniture. Rs75

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2.Sabse Saste Teen Din (Big days)

26 Jan Republic Day a National HolidayBig Bazaar Marketing Department gave a new thought on this day in 2006 they started a new shopping festival, i.e. Sabse Saste Teen Din. JVC camera video camera was available at Rs.9700 whose MRP. was Rs.16990

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3.Wednesday Bazaar Hafte ka sabse sasta din

In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called Hafte Ka Sabse Sasta Din with the aim to give homemakers the power to save the most on this day of the week

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Rich people love less prices, but the poor desperately require them

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1.PSYCHOLOGICAL PRICING

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2. Value Pricing
It sets selling prices on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors prices, or the historical price.

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3.TIME PRICING
Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on.

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4.Bundling

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Below the Line Promotion Above the Line Promotion

Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion. Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar

Giving advertise in news paper, TV. Internet (own website which give online shopping service), partnership with Bigfilx, Big FM 92.7.

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Guerrilla Marketing Strategy marketing strategy

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vIsuaL MercHaNDIsING

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VM is art and science of displaying merchandise within store, it is about implementing effective design, ideas to educate customer, create desire and finally increase store traffic and sales volume.

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POPs
1. BULK BREAKING.

2. SPATIAL CONVENIENCE.

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SHELF SPACE CONTROVERSY OF BIG Bazaar wItH keLLOGs

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case stuDy..

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wHy recessION DIDNt DeNt BIG BAZAAR??????

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1.STRATEGIES ADOPTED TO NULLIFY THE EFFECT OF RECESSION.

o Sabse Saste Teen Din (2006)

o Hafte Ka Sabse Sasta Din (2007) o The Great Exchange Offer (2008)

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2.EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE

Kishore Biyani is reported to have said that the word Bazaar was mandatory for the name as they wanted to replicate the Indian Mandi or Market feel, and big came about because this was a much larger concept than just a regular market.

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IMPLEMENTATION OF MARKETING CONCEPTS ON BIG BAZAAR AND THEIR CORELATION with Its retail formats..

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1.LIFe cycLe.

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2.BIG BAZAAR AT BCG MatrIx.

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Strengths:
1) Variety of products available under one roof. 2) Good brands available at affordable prices. 3) Cheap goods available to the consumers due to the absence of middlemen.

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Weakness:
1) High attrition rate. 2) Employees are not well trained in handling esteemed customers. 3) They dont use costly methods of advertising.

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Opportunities: 1) Huge potential rural market to be tapped 2) Opportunities available in the cosmetics industry

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Threats: 1) Many major players are foraying in the retail sector like walmart, reliance which may hamper their margins 2) Customers may lose their trust on the company due to the supply of substandard products and may even switch to some other company

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RECOMMENDATIONS
Can start a concept of HAPPY HOURS. Can initiate various Student Plans. Can look to target Rural Market.

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THANK YOU.