Professional Documents
Culture Documents
Team 2
13 October 2012
Replica Gucci
Authentic Gucci
Source:http://forum.purseblog.com/gucci/gucci-fake-vs-real-pictures-27197.html
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iPhone
Sophone
iPhone
Sophone
Zhongshan, China
Replica Ferrari
Real Ferrari
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The $1.05 billion in damages is the largest surviving verdict in patent history. Apple lost a suit as a Tokyo judge ruled that Samsung smartphones and a tablet didnt infringe on an Apple invention for synchronizing music and video data with servers.
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Coach, Louis Vuitton, Chanel: some of the most copied brands. But wait, giant companies copy smaller shops too! Forever 21 (over $2 billion in annual revenue) was sued over 50 times for copyright infringement between 2006-2009.
Large companies copy smaller shops too! Forever 21 (over $2 billion in annual revenue) was sued over 50 times for copyright infringement between 2006-2009.
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Feral
Childe, a design house with less than $1 million in revenue sued Forever 21 for copying their design. Losses: Feral Childe dresses = $240 Forever 21 = @$24 + brand damage.
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Anthropologie, Anna Sui, Diane von Furstenberg sue Forever 21. Diane Von Furstenberg alleged that Forever 21 sold their Sabrina smock dress that looked like her $325 Cerisier for $32. And here is the obvious loss for Anthropologie: $128 vs. $20
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Stefani's company Harajuku Lovers: Forever 21 copied its copyrighted "Heart/Box" pattern which has Japanese characters for "Harajuku" and "Lovers" Forever 21 was alleged to have changed the word "Harajuku" to "Forever" and "Lovers" to "Love." Stefanis patterned bags sell for $78. Forever 21s T-shirts with the modified pattern sell for less than $20.
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Long Island, New York based family owned guitar string and musical instrument accessory manufacturer
1,000 American employees $150 million in annual sales The largest maker of guitar stings worldwide
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7 out of 10 packages on store shelves in China are fake Chinese factories mass produce fakes and distribute globally
This has damaged DAddarios brand equity and prevented the company from creating about 500 more jobs in the United States
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