PREPARED BY;

Komal Tanvani Shraddha Patel Nisha Solanki Meet Vajaria

There are mainly seven major modes of marketing communication mix, which are as follows:1) Advertisement 2) Sales Promotions 3) Event and Experiences 4) Public Relations and Publicity 5) Direct marketing 6) New Media 7) Word of mouth Marketing

 For

advertisement Coca cola focuses mainly on TV commercials, i.e. coming up with commercials related to occasion.

And

also it concentrates on all age group of people and maintains the relation between them.

 Sales

promotion can be said as persuading its customer towards itself by offering certain offers. cola does the same by starting competition like if a customer buys the product they get a chance of winning a certain amount of prize.

Coca

 Coca-Cola

marketing.

is known for event based

It

has competitive advantage over others that it makes full use of the world famous event like say FIFA2010 WHICH WAS HELD IN SOUTH AFRICA.

 Public

Relation plays a very important role in building the brand image of the company. in cola, sprite being their average brand it tried to connect with sensitive people by passing the message of contribution to building homes for people who are poor.

Like

Direct marketing techniques like mails, fax, social sites etc. are less preferred by coca cola because BRAND NAME of coca colas is UNIVERSAL which does not allow their strategic planning to use direct marketing tools. Also direct marketing is useful only when we are specifically targeting individual audience.

 New

media talks about using new sourcing of media to differentiate the product. Coca-Cola is always in urge of introducing its product in the market with new concepts and using different media. When they had to introduce new product instead of using TV as media, they uniquely used Radio for the coverage.

 As

Coca-Cola rules over the mind of the people around the globe so its name is on the mouth of every people. it enjoys the benefits of more and more mouth promotion, which is not gained by its other competitors.

So

 Our

local marketing strategy enables Coke to listen to all the voices around the world. Asking for beverages that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge.

 They

are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, wellness, and diversity.