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Culture Documents
Presented By :-
Jyoti Bhardwaj
OVERVIEW
The footwear industry in India has also witnessed a significant growth over the last few years. Due to the increasing levels of consciousness about Indians regarding the way they look due to this the clothes and footwear market in India has been on a roll since the last ten years. India is the second largest global producer of footwear after China, accounting for 13% of global footwear production of 16 billion pairs. Nearly 58 percent of the industry, which is by and large labour intensive and concentrated in the small and cottage industry sectors, remains unbranded. India produces 2065 million pairs of different categories of footwear leather footwear - 909 million pairs, leather shoe uppers - 100 million pairs non-leather footwear - 1056 million pairs). India exports about 115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand.
OVERVIEW
About 37.8 percent of Footwear retail is the organized segment, which qualifies it as the second most organized retail category in India, next only to Watches. The annual domestic consumption of footwear is approximately 1.1 billion pairs per annum, and top 20 cities contribute about 450 Million pairs/annum. Reputed global brands are manufactured under license in India. MNC Brands Sold in India Aldo, Bally, Clarks, Ecco, Florshiem, Ferragammo, Hush Puppies, Lee- cooper, Lloyd, Marks & Spencer, Nike, Nine West, New Balance, Reebok, Rockport, Stacy Adams Indian Brands sold in India Bata, Liberty, Khadims, Lakhani, Metro, Action
Indias Footwear export (leather, uppers & non-leather) is growing at a CAGR of 8.78% in the last five years ending 2010-11
USA
France
131.07
74.48
127.15
99.81
136.92
116.03
163.03
119.2
123.6
144.45
139.21
154.72
8.04%
8.93%
Strength of India in the footwear sector originates from its command on reliable supply of resources in the form of raw hides and skins, quality finished leather, large installed capacities for production of finished leather & footwear, large human capital with expertise and technology base, skilled manpower and relatively low cost labor, proven strength to produce footwear for global brand leaders and acquired technology competence, particularly for mid and high priced footwear segments. Resource strength of India in the form of materials and skilled manpower is a comparative advantage for the country.
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