Professional Documents
Culture Documents
Globalocal:
Media Literacy for the Global Village
2008, Barbara J. Walkosz, University of Colorado-Denver. Tessa Jolls, Center for Media Literacy, Mary Ann Sund, Director, Consortium for Media Literacy. 2007, Center for Media Literacy, Q/TIPS, used with permission from Literacy for 21st Century, 2nd Edition. All materials used with permission. All rights reserved. Contact www.medialit.org for permission to reuse.
Youth Today
Average of 6.5 8 hours per day interacting with multimedia 93% of teens have been online 63% have cellphones 55% belong to social networking site 59% create content 57% watch YouTube
Youth Today
SCREENAGERS Multimedia IS their culture Read and write using images, words and sounds World is instant global network 24/7
-- DouglasRushkoff Playing the Future 1996
Global input on values, lifestyles and points of view with digital technology filters
Volume of messages
The local village is often overwhelmed by the global village: youth have more in common with each other than families Solutions wanted and needed
Glocalization
The interpretation of the global and the local resulting in unique outcomes in geographic areas
Ritzer, 2003
Early Globalocal
(Video Clip)
>
Glocalization of Media
Navigation skills
Grassroots
Early pioneers: E. Marshall McLuhan, Sister Bede Sullivan, Fr. John Culkin (1960s 1980s) Second wave: early conferences in Canada, 1990s Today: Global movement
Process Skills
Most of what we have called formal education has been intended to imprint on the human mind all of the information that we might need for a lifetime. Education is geared toward information storage. Today that is neither possible nor necessary. Rather, humankind needs to be taught how to process information that is stored through technology. Education needs to be geared toward the handling of data rather than the accumulation of data. -- David Berlo, Communication
and Behavior, 1975
Media Literacy
More about education than it is about media
expands literacy to include reading and writing through the use of new and emerging communication tools. It is learning that demands the critical, independent and creative use of information. Kathleen Tyner, Literacy in a Digital World:
Teaching and Learning in the Age of Information
Media Literacy
Process skills:
Not just a new subject to teach, but a new way to teach all subjects Process skills apply to acquiring all content knowledge Process skills are internalized through practice over time
Text
Production
Source: Eddie Dick, Scottish Film Council, 1989
Audience
The real relationship: YOU are brought to the sponsor by this program.
Text
Production
Source: Eddie Dick, Scottish Film Council, 1989
Audience
Asking questions!
SKEPTICS!
Cynics and Pollyannas assume Skeptics question
MEDIA LITERACY
Teachers Role
From a sage on the stage To a guide on the side From a provider of content knowledge To reinforcing process skills for lifelong learning
Media Literacy:
1. 2. All media messages are constructed. Media messages are constructed using a creative language with its own rules. Different people experience the same media message differently. Media have embedded values and points of view. Most media messages are organized to gain profit and/or power.
3. 4. 5.
Key Words
# 1 2 Authorship Format
All media messages are constructed. Media messages are constructed using a creative language with its own rules. Different people experience the same media message differently.
Audience
Content
What values, lifestyles and points of view are represented in or omitted from this message?
Why is this message being sent?
Have I clearly and consistently framed values, lifestyles and points of view in my content?
Have I communicated my purpose effectively?
Purpose