PACKAGING

AND LABELING

GROUP MEMBERS DEVASHISH KAPOOR SIDDHARTHA ASHWANI

PACKAGING

The selection of a package begins with a determination of the products physical and chemical characteristic ,its protective needs and its marketing requirements.

CHARACTERISTICS
Protect the preparation from environmental conditions. Must not be reactive with the product. Must not impart to the product taste or odours. Must be nontoxic. Must be FDA approved. Must meet tamper resistance requirement.

TYPES OF PACKAGING

Primary packaging is the material that

first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. Secondary packaging is outside the primary packaging, perhaps used to group primary packages together. Tertiary packaging is used for bulk handling, warehouse storage and transport shipping.

The following package configurations have been identified by the FDA as example Of packaging systems.

1) Film wrappers 2) Blister package 3) Strip package 4) Bubble pack 5) Bottle seals

6) Tape seals 7) Foil, paper/ plastic pouches 8) Sealed tubes 9) Aerosol containers

OBJECTIVES OF PACKAGING
Physical protection The objects enclosed in the package may require protection from mechanical shock, vibration, electrostatic discharge, compression, temperature etc. Barrier protection A barrier from oxygen, water vapor, dust, etc., is often required. Permeation is a critical factor in design. Some packages contain desiccants or Oxygen absorbers to help extend shelf life. Modified atmospheres or controlled atmospheres are also maintained in some food packages. Keeping the contents clean, fresh, sterile and safe for the intended shelf life is a primary function.

Containment or agglomeration Small objects are typically grouped together in one package for reasons of efficiency. For example, a single box of 1000 pencils requires less physical handling than 1000 single pencils. Liquids, powders, and granular materials need containment. Information transmission Packages and labels communicate how to use, transport, recycle, or dispose of the package or product.

Marketing The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been important and constantly evolving phenomenon for several decades. Marketing communications and graphic design are applied to the surface of the package and (in many cases) the point of sale display.

Security
Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamper resistance to deter tampering and also can have tamper-evident features to help indicate tampering. Packages can be engineered to help reduce the risks of package pilferage: Some package constructions are more resistant to pilferage and some have pilfer indicating seals. Packages may include authentication seals and use security printing to help indicate that the package and contents are not counterfeit.

Functions of Packaging

Defining Product Identity invokes prestige, convenience, or status

Functions of Packaging

Provides Information UPC symbols, contents, guarantees, nutritional value, potential hazards

Functions of Packaging

Meeting Customer Needs various sizes, snack kits, etc.

Functions of Packaging

Ensuring Safe Use plastic instead of glass, tamperresistant packaging, blister packs, childproof containers

Functions of Packaging

Protecting the Product during shipping, storage, and display. Protects food from spoilage. Helps prevent shoplifting

Symbols used in packaging

Many types of symbols for package labeling are nationally and internationally standardized. For consumer packaging, symbols exist for product certifications, trademarks, proof of purchase, etc. Some requirements and symbols exist to communicate aspects of consumer use and safety, for example the estimated sign that notes conformance to EU weights and measures accuracy regulations. Examples of environmental and recycling symbols include the recycling symbol, the resin identification code and the "Green Dot". Bar codes, Universal Product Codes, and RFID labels are common to allow automated information management in logistics and retailing. Country of Origin Labeling is often used.

Labeling
Pharmaceutical Label Labeling of a Pharmaceutical product is very important as it gives information about the medicine, its ingredients and manufacturers. We are engaged in manufacturing and exporting a wide range of Pharmaceutical Product Labels that is used by the medicine formulators as tool of promotion and market positioning. Some of the features of these Pharmaceutical Labeling are as follows Contemporary design Attractive color and font used Long lasting

Labeling

A label is an information tag, wrapper, seal, or imprinted message attached to a product

A labels main function is to inform about contents and give directions

Brand Label gives the brand name, etc.

NIKE RANBAXY SUNPHARMA GSK PARLE BRITANIA

Descriptive label
Information about product use, care, other features

Grade Label
States

the quality AA, A, B

Labeling Laws
Many package labels must meet local, state, and federal standards FDA Federal Food and Drug Administration requires nutritional info, regulates health claims and defines descriptive terms such as light, free, low, and reduced to make them consistent on all products FTC Federal Trade Commission monitors for deceptive advertising that is false or misleading, including guidelines for environmental claims like recycled or biodegradable.