Professional Documents
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Economy of purchase or use Convenience Efficiency in operation or use Dependability in use Improvement in earnings
Wants Wants
Personal Needs
Social Needs
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Physiological Needs
Desire for
Freedom from
Need Need To To Understand Understand Attitudes Attitudes & & Beliefs Beliefs
Work Work With With Existing Existing Attitudes Attitudes Ethical Ethical Issues Issues May May Arise Arise
Culture/subculture Culture/subculture
153
Response
Common Features Brand Nissan Saab Toyota Gas Mileage Ease of Service Comfortable Interior Styling
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PerformanceBike.com (158)
158
Sanford (192)
192
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2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin