Marico Limited

HISTORY
Marico ( (BSE: 531642) is a Indian consumer goods company providing consumer products and services in the areas of Health and Beauty based in Mumbai. Harsh Mariwala is the Chairman and MD of this organization. Marico's own manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Pondicherry, Dehradun, Baddi, Paonta Sahib and Daman.
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BRANDS
The organisation holds a number of brands including Parachute, Saffola, Hair&Care, Nihar, Mediker, Revive, Manjal, Kaya Skin Clinic, Aromatic, Fiancee, HairCode, SetWet, Zatak, Eclipse, Xmen, Hercules, Caivil, Code 78 and Black Chic. Marico manufactures and markets its coconut based hair oils under its popular brand - Parachute Advansed and a series of extensions thereof. 3

Introduction
FMCG Company formed in 1990 : With 2 Brands : Saffola & Parachute In 15 years : INR 100cr to 1150cr All sales through branded products and services

The Business
Hair Care Pre & Post Wash
(In India and Abroad)

The Business.
Skin Care Customised Solutions : Through KAYA Skin Clinics

Sundari

Global Ayurvedics

Business acquired in US in 2003

The Business.
Wellness Healthy Cooking Oil, Blends, Salt, Functional Foods

KAYA SKIN CLINIC

The producer of consumer products the organisation also operates Kaya Skin Clinic (of which (as of 2010) 81 exist in India, 13 in UAE) and 2 in Bangladesh. Marico recently acquired the aesthetics business, of the Singapore based Derma Rx Asia Pacific Ltd. (Derma Rx), under the Kaya portfolio.
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KAYA SKIN CLINIC

All the services offered at Kaya Skin Clinic are designed and supervised by a team of over 250 dermatologists and carried out by certified skin practitioners who have undergone more than 300 hours of training. The services are US FDA approved and tested in-house, and conform to the highest international quality standards. Kaya Skin Clinic has over 600,000 satisfied customers.
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KAYA SKIN CLINIC

The company has 3 divisions the Consumer Products Group(CPB), The International Business Group and Kaya Skin Clinic. CPB is headed by Saugata Gupta. Kaya Skin Clinic is headed by Ajay Pahwa. The company in recent years has been known for its foreign acquisitions in countries such as South Africa, Egypt and Singapore.
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Maricos International Journey.

How Did It All START ?

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Maricos International Journey.

It all started with smuggling

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Maricos International Journey.

Export of Coconut Oil was prohibited.

Marico had then lobbied to get export allowed.

Thus started a new business in the early 90s.

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Where we have reached.

Direct Bangladesh UAE, Saudi, Oman, Qatar, Bahrain, Kuwait, Yemen, Lebanon, Sudan,Syria, Jordan Pakistan, Nepal, Bhutan US, Canada, Australia Singapore, Malaysia, Indonesia, Myanmar Kenya Planned : African countries Indirect Several where ...Parachute is available through wholesale trade channels
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REFORMULATION
Arab customers did not like the scent of coconut, wanted a less sticky hair product, and needed a product to counteracted the high level of chlorination in their water. Marico reformulated its product, its market share in the Arab Mideast grew from 2% in 2002 to more than 20% by 2008.

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AWARDS
Leadership & HR Awards - Milind Sarwate, Marico's Group CFO, recently received the CNBC TV 18 Best Performing CFO FMCG & Retail Award for 2012. Manufacturing and Supply Chain AwardsMarico awarded the India International Logistics Forum (IILF) 'Innovation in Supply Chain Award

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Journey driven by....

Indian- Centric- driven by : Access to Clusters of Indian expats - Gulf, US, Canada, Singapore & Malaysia Common Media Footprint - Gulf, other SAARC Countries Common Ethnicity/ Hair Oiling habits

- Bangladesh, Nepal, Pakistan, Bhutan

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The Mechanics....

Appointed Distributors in Gulf, SAARC countries, US, Singapore / Malaysia etc And then onto . Brand Building in the markets abroad Spread the Brand : PARACHUTE

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Thank You

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