Business Plan

Introductory Page
Name and Address of Business Hatt Mirpur 10, Dhaka (Head Office) Email: hatt.bd@gmail.com Phone: 02-8673211-13 Cell: 01813940233

Introductory Page (Cont..)

Name of the Branches Uttara-Khilkhet (Dhaka) Gulshan 2 (Dhaka) Mirpur 10 (Dhaka) Green Road (Dhaka) Jatrabari-Wari (Dhaka) Malibag (Dhaka) Agrabad (Chittagong) Name and Address of Entrepreneur Md. Ashiq-Uz-Zaman Sujan Mahmud Md. Mahfuzer Rahman Mohammad Sakhawat Hosen Biswajit Chandra Mondol

Nature of Business Our business is based on 1932 partnership act that means the business is partnership business. The name of our business is Hatt- Your Daily Shopping Manager. Our goal is to provide and ensure authentic and quality full product at a reasonable price to the target customers.

Executive Summary
The name of our business is HATT. It is a partnership business, we mainly focuses to ensure or provide the customers the daily necessary items at a reasonable price. It is the daily shopping manager for the all stages of people. Initially we started the business in two mega city of Bangladesh Dhaka & Chittagong. We will operate seven branches six are in Dhaka and one for the Chittagong.

Environmental Analysis
Economic To ensure customer satisfaction at all levels of our services provided. To play vital role in poverty and unemployment alleviation. Culture We are here to ensure providing Healthy, Fresh and Halal products and Quick and Easy services at a reasonable price for all. Technology We are going to use the following technologies: Computer processing bill Frozen products transportation and storing Barcode system Online service CC camera for safety Order in digital screen Legal Concern Our organization planning and strategies are formed on the basis of local and state government. We are also providing products and services to the customers in a legal way.

Description of venture
Mission Statement
To deliver formalin free & quality products at all times. To deliver products of all kinds at customers door with less cost & best quality than they usually do their own from super shop. To spread out online shopping with home delivery service in two mega city (Dhaka, Chittagong) of Bangladesh To bring all the peoples regardless of gender, race, religion, culture under digital shopping facilities and make life easier than ever before.

Vision Statement
To be pioneer and unparallel as customers daily shopping manager. To take people one step ahead in all aspects of daily shopping

Description of venture (Cont..)

Product- A small list

Description of venture (Cont..)

Services 247 delivery VAN or transportation service for products Products at reasonable price, specially cheaper then others No extra delivery charge Online order and payment system Car parking facility Credit term Payment period Office Equipment We are using modern equipment to benefit our target customers, such as: Trolley, computer, delivery van, freeze, oven, etc

Description of venture (Cont..)

Personnel
Top Mgmt

Middle Management

First line manager

Top Management: Partners Middle Management: Branch manager, Cashier First Line Manager: Supervisor, Sales person, Storekeeper,

Production and Operation Plan

Location
Uttara-Khilkhet (Dhaka) Add: Sector 7, Road No-3 Gulshan 2 (Dhaka) Add: Road no-47, opposite of Gulshan club, Gulshan-2 Mirpur 10 (Dhaka) Add: 10 no circle, Mirpur Green Road (Dhaka) Add: Near panthopoth circle. Jatrabari-Wari (Dhaka) Add: Opposite of salauddin specialized hospital. Malibag (Dhaka) Add: Road no-2, Mouchak. Agrabad (Chittagong) Add: Road-2, Agrabad, Chittagong.

Production and Operation Plan (Cont..)

Location Cost
Location
Uttara Gulshan 2 Mirpur 10 Green Road

Space
Sq 3000

Rent (per month)

65000 tk.

Jatrabari-Wari
Malibag Agrabad

Total

Sq 3000 Sq 3000 Sq 3000 Sq 3000 Sq 3000 Sq 3000 Sq 21000

75000 tk. 35000 tk. 55000 tk. 37500 tk. 46500 tk. 30000 tk. 344000 tk.

Production and Operation Plan (Cont..)

Supplier
Rice and Fish (Directly collect from Maymensing and Norsingdi) Vegetables (Collect form Gazipur and Savar) Meat and Poultry (Collect from Kazi Firms) Beverage (From different selected supplier)

Daily necessary items (Collect from importers and local firms)

Others (Collect from different supplier)

Production and Operation Plan (Cont..)

Purchase system We purchase raw material/readymade product from our own supplier and from other selected supplier those are reliable for our firm. Storing Freezing Store room Order Online Phone call Direct order Delivery Home delivery Direct delivery

Marketing Plan
Marketing Strategy A strategy marketing plan usually evolves from an organization overall corporate strategy and serves as guide for specific marketing program and policies. Segmentation Targeting Positioning Marketing Mix

Segmentation We have segmented our potential market based on geographic is that we want to cover whole Dhaka city and partly Chittagong Target Market We can select a target market in these ways * Undifferentiated marketing * Differentiated marketing * Concentrated marketing * Micro marketing

Marketing Plan (Cont..)

Market positioning
Positioning by

Product attributes and benefit

Price/quality Use or application Product user Competitors Cultural symbol Repositioning

Marketing Plan (Cont..) Marketing Mix

Product Decision Branding Hatt

Packing
Mini package Family package

Private New brand

Marketing Plan (Cont..)

Pricing Strategy

Marketing Plan (Cont..)

Promotion Strategy
Promotion refers to short-term incentives to encourage the purchase or sale of a product or service. After selecting distribution channel promotion is important. Promotional strategies can be developed as follows Promotional push strategy Promotional pull strategy Hybrid promotional strategy Whether to emphasize a push or pull strategy depend on a number of factors, including the company relation with the trade it promotional budget demand for the firms product. So as a retail shop business we have selected the promotional pull strategy.

Marketing Plan (Cont..)

Promotion Graph

Marketing Plan (Cont..)

Distribution Distribution involves selecting, managing and motivating intermediaries but we have no intermediaries to sell the product because we want to do the maximum profit and give the product at reasonable price to the customers in the market. So our distribution channel system is Hatt No intermediaries

Consumer Advertising: Any paid form of non personal presentation and promotion of ideas, goods, or service by an identified sponsor Advertising Execution Straight or factual message Slice of life Comparison Personality symbol Advertising Media: Television Internet Newspaper Outdoor

Organizational Plan
Form of Ownership A business ownership is formed on the basis of the 1932 a Partnership acts. Because our nature of business are similar with the partnership concepts such as A partnership is a business entity in which two or more individuals carry on a continuing business for profit as co-owners. Legally, a partnership is regarded as a group of individuals rather than as a single entity, although each of the partners file their share of the profits on their individual tax returns. Management Team Background We already describe we have Seven branches in two mega city in Bangladesh. For these seven branches we recruit fourteen managers to maintain our daily work schedule. Age: 24-26 years Education: Graduate Experience: 1.5-2 years experience to work in same field (Controlling Management) Account Holder Responsibilities An account holder has access to Member Area tools, can subscribe to mailing lists, and update personal information. In most cases this user can view and belong to groups. An account holder who is a full-fledged member of the organization generally has a higher level of privileges and responsibilities than a nonmember account holder.
Keep personal contact information up-to-date

Organizational Plan (Cont..)

Company Administrator Responsibilities
Keep company contact information up-to-date Verify that the list of company representatives for their company is kept current, alerting administrators to anyone who is no longer with the company Facilitate payment of their company's bills Update their company's profile and product information showcased on the website Approve participation of company representatives in working groups

Organization Admin Responsibilities

Managing organization members Adding and modifying groups as needed Responding to user inquiries about the organization and supporting users' work on the website Providing reports to the board about membership data, website activity and work in progress Ensuring that materials published on the website and email sent out to members meets the organization's standards

SUPPORT FOR DEVELOPMENT

have better working relationships with others achieve a higher level of outcomes, making better use of resources contribute more to the organization as a whole stay with the organization for longer

Assessment of Risk
We identify the assessment of risk of our business by SWOT analysis. Strength We have own supplier for our retail shop We have experienced people on retail shop Our product price is reasonable comparatively in market We provide good quality of product and best service to the customer We provide some unique service that are not given before Weakness As a new entrant we have to compete with existing competitors Counters will be set up in a small area at the front of the office for conducting business with clients. Opportunity We have potential market to sale our product We have opportunity to expand our business A lot of demand in the market We have also competitive advantage Threat Existing competitors in the market Competitive rivalry

Financial Plan
We collected fund for our business by this way: Owner investment. Commercial Bank Loans The expenditure sector of our business: Purchase raw materials. Transportation cost. Rent for stalls. Employer salaries. Advertising. Utilities. Selling Expense. Insurance. Payroll tax. Depreciation. Office expense.

Financial Plan (Cont..)

Budget
Budgeting Item

Purchase raw materials Transportation cost Rent Employer salaries Advertising Sellingexpense Utilities Insurance Payroll tax Depreciation Office expense

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