Introduction to Television

Course Outline for Bachelor of Arts in Film and Television

INTRODUCTION
What is television today? Role of television Key issues of Television Medium Convergence

COURSE OBJECTIVES
To provide conceptual knowledge in order to equip the students with the required background for acquiring their degree in Television and Film Art. First, we will trace the development of television studies from a humanistic perspective as well as a technological advancement. Second, we will look at recent work in television studies as a means of assessing both the changing nature of television and of television Industry in Pakistan and Internationally.

Introduction to Television

SYLLABUS

Topics
Introduction (Introduction to course, Syllabus, Work Plan)

Introduction to TV as an Industry (Local and International perspective, Conglomerates)

TV Policy and Regulation (Local and International perspective)

Topics
History of Television (From Radio to Television, Early Television, Television Networks, Cable Television, Satellite Television,
Television in Pakistan, PTV, STN and NTM, Satellite Channels in Pakistan)

Topics
TV and Audience (Audience Measurement, Active and Passive Audience, Feedback) TV as Broadcast Medium (Introduction to TV Programming & Formats, Genres, Types of TV programs) TV as Commercial Institution (Consumerism, Prosumers and Producers)

TV as Global Medium (Globalization, Media Imperialism, Hybrid programming,)

TV as Textual System (Semiotics, Structuralism, TV and Ideology, Genre Analysis)

Topics
TV, Politics, Representation (Race, Class, Gender, Diversity) TV as Propaganda and Warfare Tool TV as an Educational Medium

TV as Broadcast Technology (TV Standards)

TV as an Organizational Setup (Working of TV channels)

TEACHING AND LEARNING METHODOLOGY

Lectures Assignments Term Paper Quiz Presentation

Term Paper 25 Marks

One final term paper will be assigned to every student and they will do it individually. Students will write a complete 14-25 page research paper on any of the topic discussed in class with some case studies from both local and international industry.

Presentations 12 Marks
There will be two presentations, one will be before the midterm, students will present one of the assignment. In the last weeks after mid term they will present their final term paper.

Class Participation 7 Marks

Class participation will be assessed in terms of interaction of student with teacher, fellow students, quizzes and queries during lecture.

Exam 50 Marks
Mid Term: 20 Final Term: 30

Assignments 8 Marks

Television in the United Kingdom

Public television broadcasting started in the United Kingdom in 1936 collection of free and subscription services with 480 channels

Television in the United Kingdom

The UK's five most watched channels BBC One BBC Two ITV Channel 4 Channel 5

British Broadcasting Corporation (BBC)

World's oldest and biggest broadcaster UK's first and largest public service broadcaster Funded by a government grant Does not carry advertising Financed by the payment of a television license Analogue channels BBC One and BBC Two BBC Three, BBC Four, BBC News, BBC Parliament, CBBC Channel, CBeebies, BBC HD, BBC Alba and BBC Red Button

Independent Television (ITV)

Launched in 1955 UK's first commercial television Funded by advertisement Network of fifteen regional commercial television franchises ITV officially known as Channel 3 since 1990 Digital channels ITV2, ITV3, ITV4, Men & Motors, CITV Channel

Channel 4
Launched in 1982 A state-owned national broadcaster Funded by commercial activities (including advertising) E4, Film4, More4, 4Music It commissions or "buys" all of its programming from companies independent of itself pioneered the concept of stranded programming seasons of programs following a common theme would be aired and promoted together

Channel 5
Launched in March 1997 Five US and Five Life (now known as Fiver/ 5*)

British Sky Broadcasting (BSkyB)

A satellite television service and numerous television channels including Sky1, Sky2, Sky3, Sky Movies and Sky Sports

UKTV
Channels under the joint venture are Alibi, Blighty, Dave, Eden, G.O.L.D., Good Food, Really, Home, Watch, Yesterday

Top 10 Programs
The top 10 programs are: Fawlty Towers BBC2 1975-1979 Cathy Come Home (The Wednesday Play) BBC1 1966 Doctor Who BBC1 1963-1989, 1996, 2005The Naked Civil Servant ITV 1975 Monty Python's Flying Circus BBC2 1969-1974 Blue Peter BBC1 1958Boys from the Blackstuff BBC2 1982 Parkinson BBC1/ITV 1971-1982, 19982007 Yes Minister / Yes, Prime Minister BBC2 1980-1988 Brideshead Revisited ITV 1981

Television in the United States

Decentralized, market-oriented television system no national broadcast programming service five major U.S. networks are NBC, CBS, ABC, Fox, and The CW Independent Channels The Oprah Winfrey Show reality television

Television in the United States

Top cable networks include USA Network (general entertainment), ESPN and Fox Sports (sports), MTV (music), CNN, Fox News, and MSNBC (news), Syfy (science fiction), Disney Channel (family), Nickelodeon and Cartoon Network (Children's), Discovery Channel and Animal Planet (documentaries), TBS (comedy), TNT (drama) and Lifetime (women's).

Television in India

The experimental telecast starting in Delhi on 15 September 1959 515 channels and 150 are pay channels one national channel Doordarshan Ramayana and Mahabharata 500 TV Satellite television channels are broadcasted in India state-owned Doordarshan, News Corporation owned STAR TV, Sony owned Sony Entertainment Television, Zee TV, Sun Network and Asianet

TV Channels In Pakistan
Indus Media Group (IMG) owns and operates INDUS TV NETWORK (PRIVATE) LIMITED and the INDUS brand of television channels in various global markets. IMG entered the Pakistani market in 2000 with the launch of its flagship channel INDUS VISION the first independent satellite channel and a drama channel.

ARY News
Dubai-based Pakistani news channel launched in 26 September 2004 ARY One World until 2009 when it was re-branded as ARY News

Geo News
Karachi-based Pakistani news channel fully owned and operated by Jang Group started its broadcasting in November 2005

AAJ News
started on March 23, 2005 by the Business Recorder Group

News One
launched on November 27, 2007 licensed by Air Waves Media under the umbrella of the largest advertising group in Pakistan, The Inter flow company formally owned NTM, Pakistans first private television channel

Dawn News
first 24-hour English news channel Pakistan Herald Publications Limited (PHPL) July 23, 2007 Urdu Dawn

SAMAA TV
owned by Jaag Broadcasting (Pvt) launched in December, 2007

Express News
launched on January 1, 2008 run by the countrys third largest Urdu daily, Daily Express owners of the channel, Lakson Group launched Express 24/7, a 24-hour Pakistani English news channel on February 5, 2009

Waqt News
owned by Nawa-i-Waqt media group launched in early 2008 in Pakistan

Dunya News
launch in 2008

HUM TV
24-hour Pakistani entertainment TV channel based in Karachi first brand of Eye Television Network Limited, Pakistan Launched on January 17, 2005