*

Prepared by:
Suraj Shailendra Sinku 12DM034
Madhumita Kahar Tanmoy Ghosh 12DM035 12DM036

THE ASSORTMENT PLANNING PROCESS

Assortment Plan :- Describes in general terms what should be carried in a particular Merchandise category .

A Good Assortment plan requires

A good forecast for sales
GMROI Inventory Turnover

Mix of subjective & experienced judgment

DIMENSIONS OF ASSORTMENT PLANNING :-

1. Variety

2. Assortment
3. Product Availability

DETERMINING VARIETY & ASSORTMENT

Profitability of Merchandise Mix The Corporate Strategy & Positioning toward the Assortment Physical Characteristics of the Store & Layout of the Internet Balance between too much versus too little assortment

Complementary Merchandise

DETERMINING PRODUCT AVAILABILITY:

Cycle Stock Backup Stock

Cycle Stock Units Available

Backup Stock

Weeks

BRANDING STRATEGIES :

1. Manufacturer Brands 2. Licensed Brands 3. Private-Label Brands

BENEFITS OF PRIVATE LABELS TO RETAILERS :

Control Branding Structural Value

CATEGORIES OF PRIVATE-LABELS:

Store brand

Store sub-brands
Umbrella branding Individual brands Exclusive brands Distributor brands

Copycat private labels

Credit cards

INTERNATIONAL SOURCING DECISIONS

Reason for sourcing globally rather than domestically is to save money .
COST ISSUES WHEN MAKING INTERNATIONAL SOURCING DECISIONS

Country-of origin Effects Foreign Currency Fluctuations Tariffs

Free Trade Zones

Inventory carrying cost Transportation Cost