Management Team: Gianka Nektaria Mpairaktari Thaleia Retzi Marianna

Vision To offer the best coffee and studying experience possible and acquire a dedicated customer following Mission To treat our customers with respect and efficiency in a friendly, welcoming and relaxed environment while serving them the highest quality coffee, tea and light snacks. Create a respectful and positive working environment for our employees so that they perform to the best of their abilities. Values Passion for coffee Respect for our customers Commitment to excellent quality and superior service

Created by three friends Student-oriented coffee shop Unique computer services Offer the best coffee and studying experience possible Went forward after extensive market research and viability studies

Manager Mpairaktari T.

Assistant Manager Gianka N.

Accountant Retzi M.

Facility & Kitchen Manager Retzi M.

Cashier , Front & BackEmployees

Attorney

Insurance Agent

Consultant Retzi M., Mpairaktari T. & Gianka N.

Mentor and Key Advisor

Simple & flat structure Emphasis on multitasking General Manager: face of the company Assistant Manager/In-Store Manager Lacking: consultant

Beverages

Coffee & Tea

Wide selection, imported Fair Trade selection available Prepared by knowledgeable baristas

Refreshments

Food

Light snacks Made-to-order sandwiches Pastry of the day Mom recipes/ Feel-like-home

Computer and Internet Services

Computer terminals Wi-Fi Laptop renting Printing services Tabletop games Board games Pool, ping-pong

Gaming Services

20% discount to students living in university residences

Strengths Proximity to universities and transportation Reduced prices Computing and Internet services Ventilation and air-conditioning system Weaknesses Number of restrooms Dependence on: quickly changing technologies specific target group Opportunities Price differentiation Diverse target market Threats Emerging local competitors Security concerns

Wide range of products Served in unique mugs tastes like home Unique internet and computer services Tabletop games (relax & relieve stress

Beverage price range: 1.50 to 2.50 (Major customer bracket: 2025 y.o.) Become a price leader

Product

Price

Promotion
Flyer distribution Word of mouth Reward Card Fair Trade teas and coffees

Place
Location in the heart of our target group (university students): Polytechnic University & University of Economics Well-designed & comfortable furniture Free Wi-Fi

Location

Patision Street: (one of the most central and busy streets in Athens) Public transportation stops nearby (metro, bus, trolley bus) Accessible to students, passers by and local employees

Organizational Structure and Operational Management

2 full-time employees 1-2 part-time employees Hours of operation: 8:00 p.m. 12:00 a.m. End of day procedures
Prepare for next day opening Close fund and count cash (deposited next day)

Checking and ordering supplies once a week (Fridays)

Personnel Plan
Personnel Plan Year 1 Owners Full time 1 Full time 2 Part time 28,799.00 14,400.00 12,000.00 4,800.00 Year 2 30,527.00 15,264.00 12,720.00 5,088.00 Year 3 32,359.00 16,180.00 13,483.00 5,393.00

Total People
Total Payroll

3
59,991.00

3
63,600.00

3
67,416.00

Total Sales Revenues for year 2013

Total Sales Revenues for year 2014

20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 May Nov

products services total2013

20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0

sales revenues

sales revenues

products services total2014

months

Sep

Aug

Dec

Mar

Feb

Jan

Jun

Apr

Oct

Jul

months

Total Sales Revenues for year 2015

25000 Sales revenues 20000 15000 10000 5000 0 Jan Jun

products services total2015

Jul

Aug

May

Sep

Feb

Mar

Apr

Oct

Nov

months

Dec

Additional sales and costs might emerge 4% increase in the rent of the shop has been calculated for each year increase of 6% to employees wages

April, July, August, December: expected to face negative cash flows Make up for these losses from previous months revenues

30,000 25,000 20,000 15,000 10,000 5,000 0

Net Cash Flow Cumulative Cash Flow

-5,000
-10,000 1 2 3 4 5 6 7 8 9 10 11 12

Owners Equity

First Year: 172,000.00 Second Year: 145,000.00 Third Year: 140,000.00 Yearly depreciation of company's assets Many of coffee shops assets will be difficult to turn into cash

Reduced amount of equity for each year

All owners wish to withdraw sell the company Some of the owners wish to withdraw acquiring shares of other shareholders look for external buyers

sell ones share negotiate for equity

Other less likely options (more suitable for long-term involvement)

liquidation let compnay run dry