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TEAM MEMBERS: T.ELAVARASI V.KARTHICK ZEESHAN ABDUL KHADER SHOBANA K.SUGANYA J.GNANASOUNDRI M.ARUN KUMAR NICHOLAS
Strategic Alliance
Strategic Partner
Strategic Partner
A strategic alliance is a formal relationship between two or more companies in pursuit of common goal in their business while remaining as independent organizations
Coty, Inc.
World's largest fragrance company. The company has its headquarters in both New York City and Paris, France. Coty's manufacturing facilities are located at Ashford-UK; Granollers-Spain; Chartres, France; Monaco; and Sanford, North CarolinaUSA. Known for the cooperation with designers & celebrities for creation of fragrances.
PRODUCTS OF CAVINKARE Personal Care: Chik, Spinz Food: Ruchi, Chinni Dairy Products: Cavins milk Beverages: Maa
PRODUCTS OF COTY
as independent organization. Share technology among themselves. Usage of same marketing channel. Gain better access to host countrys market. Take advantage on partners local market knowledge.
The
Favourable
operations.
Changing
lifestyle, increasing disposable income levels, and rising influence are the major factors contribution.
Mr.C.K.Ranganathans view
CavinKare enter the
premium segment. Global product launching in the future. Unlock the potential of the Indian fragrance market Good understanding and strong distribution network
potential in the personal care segment in Asia License partner Coty Inc. Global leader in fragrances
WEAKNESSES
Products Sales% Chik 21.4% Spinz 7% Fairever 9% Meera 23% Food division Understand local market Strong in shampoo segment Strong distribution network, product portfolio, R&D and Marketing team.
Not having world wide operations. Lack of products in hair oil. Not strong products in hair colour segment
THREATS
More vertical mergers to tap more market in northern zone. More Acquisitions to increase reach in both global and local markets
Its competitors are: *HUL *P&G *Dabur *Himalaya *Colgate Palmolive Lose share in shampoo segment Need to find other segments
WEAKNESSES
Products Sales% Fragrance 59% Cosmetics 22% Personal care 19% Regions Sales% Europe 51% N.America 34% Australia 8% Asia 8% Key cosmetics and toiletries focus in fragrances Global fragrances Premium fragrances
Dire outlook for US fragrances Brand equity to survive Growth opportunities in only UK market
THREATS
Innovation key strategy Targets premium fragrances Research key strategy Cross-sector extension Region-specific portfolio Its competitors are: *Oriflame *Ninestar HUL(Axe)
EXISTING MARKETS
NEW MARKETS
STRATEGIC BENEFITS
Competitive advantage of CavinKare and strong brand name on premium and middle segment of Coty. It can edge over its rivals Hindustan Unilever limited and Henkel India limited. This can enable the Coty to tap the Lucrative fragrance and body deodorant market in Asia. Enormous potential in Indian fragrance and body deos market- Rs.3 billion and growing at the rate of 18%. This prove to be a huge potential in personal care segment in India.
FUTURE POSSIBILITIES
Market
the entire Adidas and Jovan range personal care portfolio in the Indian market, on a revenuesharing basis. Set to bring in the Coty range of personal care products. Jointly invest in building the brand in the Indian market. Foresee a long term marketing alliance to successfully establish the business in India. Strengthen Adidas position as a major player in the male personal care segment
THANK YOU