Unit 1

Achieving Business Success

McGraw-Hill/Irwin

2008 The McGraw-Hill Companies, All Rights Reserved

Unit One
Chapter One Business Driven Technology
Chapter Two Identifying Competitive Advantages

Chapter Three Strategic Initiatives for Implementing Competitive Advantages

Chapter Four Measuring the Success of Strategic Initiatives Chapter Five Organizational Structures that Support Strategic Initiatives
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Chapter 1 Business Driven Technology

McGraw-Hill/Irwin

2008 The McGraw-Hill Companies, All Rights Reserved

Learning Outcomes
1.1

Compare management information systems (MIS) and information technology (IT)

1.2

Describe the relationships among people, information technology, and information

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Learning Outcomes
1.3

Identify four different departments in a typical business and explain how technology helps them to work together

1.4

Compare the four different types of organizational information cultures and decide which culture applies to your school
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Information Technologys Role in Business

Information technology is everywhere in business

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Information Technologys Impact on Business Operations

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Information Technologys Impact on Business Operations

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Information Technologys Impact on Business Operations

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Information Technologys Impact on Business Operations

Organizations typically operate by functional areas or functional silos Functional areas are interdependent

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Information Technology Basics

Information technology (IT) a field concerned with the use of technology in managing and processing information

Information technology is an important enabler of business success and innovation

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Information Technology Basics

Management information systems (MIS) a general name for the business function and academic discipline covering the application of people, technologies, and procedures to solve business problems MIS is a business function, similar to Accounting, Finance, Operations, and Human Resources
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Information Technology Basics

When beginning to learn about information technology it is important to understand
Data, information, and business intelligence IT resources IT cultures

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Information
Data - raw facts that describe the characteristic of an event Information - data converted into a meaningful and useful context

Business intelligence applications and technologies that are used to support decision-making efforts
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Data, Information, and BI

Data in an Excel Spreadsheet

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Data, Information, and BI

Data turned into information

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Data, Information, and BI

Information turned into Business Intelligence

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IT Resources
People use
Information technology to work with Information
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IT Cultures
Organizational information cultures include:
Information-functional culture Information-sharing culture Information-inquiring culture Information-discovery culture

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OPENING CASE STUDY QUESTIONS

Apple-Merging Technology, Business, and Entertainment
1. Explain how Apple achieved business success through the use of information, information technology, and people Describe the types of information employees at an Apple store require and compare it to the types of information the executives at Apples corporate headquarters require. Are there any links between these two types of information? Identify the type of information culture that would have the greatest negative impact on Apples operations
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CHAPTER ONE CASE The World is Flat Thomas Friedman

Thomas Friedman describes the unplanned cascade of technological and social shifts that effectively leveled the economic world, and accidentally made Beijing, Bangalore, and Bethesda nextdoor neighbors

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CHAPTER ONE CASE The World is Flat Thomas Friedman

Thomas Friedmans 10 Forces That Flattened the World
1. Fall of the Berlin Wall 2. Netscape IPO 3. Work flow software 4. Open-sourcing 5. Outsourcing 6. Offshoring 7. Supply-chaining 8. Insourcing 9. Informing 10.Wireless
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Chapter One Case Questions

1. Do you agree or disagree with Friedmans assessment that the world is flat? Be sure to justify your answer What are the potential impacts of a flat world for a student performing a job search? What can students do to prepare themselves for competing in a flat world? Identify a current flattener not mentioned on Friedmans list
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