Pioneer Institute Of Professional Studies Indore

Activity: Decision Making to purchase an item Gillette razor

Submitted to Prof. Kumkum Sinha Prof. Himanshu Gupta

Submitted by Abhishek arya MBA 2nd sem Sec- A

Contents
Introduction Need Recognition Decision Criteria Information Search List of products Evaluation of alternatives Purchase decision SWOT Analysis Post purchase behavior Suggestion

Introduction
Shaving is simply using a razor to remove the tip of the hair shaft that has grown up through the skin. A razor will be a handle and a blade. It's a blade that has a handle attached to ,It would be very awkward to hold that. That handle makes the difference between a blade and a razor.

Need Recognition
The early morning scene in most of the houses is the shaving routine of the gents present in that family. Every men wants to look perNeed Recognition Tfect and want to get second look for the way he looks Razors for men have different use in which some are made only for getting rid from the unwanted hairs

Decision Criteria
Price range - Rs 16 Life -Shave 2 to 5 times Easy to shave Less chances to cut while shaving

Information Search
Internet www.gillette.com Friends Mahalaxmi nagar near shop

Short listing of Products

Gillette Super Max 7o clock Lazer

Information of Gillette
Price Rs 16 Steeliness Steel blade Attractive design Different colours :-Black, Silver, Blue Triple blade & safety guard International brand

Super Max
Price Rs 18 Triple blade Simple design Available in black, silver colours

Lazer
Price RS 15 Dual blade Simple design Available colours in black, blue

7o clock
Price Rs 16 Dual blade Available in yellow colour only

Evaluation table
Brand Price Blade Design Safety Colors Gillette Rs.16 Triple Attractive Safety Guard Blue, Black, Silver 5 times 7 oclock Rs. 16 Dual Simple * Yellow Super max Rs.18 Triple Simple * Black Lazer Rs. 15 Dual Simple * Black, Blue 2 times

Usage in times

3 times

4 times

Purchase decision
I have decided to purchase gillette because it fulfill deasion criteria.

Gillette
World largest shaving supply company At the time of the case, Gillette had poor relations with Wal-mart. As of 2004 theyre Gillettes largest customer (13% of sales) Proctor & Gamble will acquire Gillette for about $57 billion in stock

Strengths
Invests highly in Advertising Strives to expand its product line Has good relations with large retailers Highly Globalized Pack Center and Pack-to-Order operations.

Weaknesses
Gillette practiced Trade Loading, to meet sales goals. High General and Administrative costs relative to peer companies.

Opportunities
Will soon be under Procter & Gamble Co.s umbrella The Metrosexual trend. The new fast growing teen market.

Threats
Gillette is extremely vulnerable to exchange rate fluctuations. Products are easily imitated by competitors.

Post purchase behaviour

Man have feeling well after save. I am satisfy with Gillette.

Suggestion
Continue to focus on core competencies Continue related diversifications Maintain cost efficiency (high profit margin) Maintain brand recognition and innovative product lines Increase advertising efforts Capitalize on fast growing, new markets