Professional Documents
Culture Documents
Group Members: George Harris DaVid Robinson Binh Dao Kwadwo Kwakwa Alex Covrljan Tim Connolly
Consumer Benefits
Convenience -Geographic -Store hours -Ease of transaction -Quick and efficient shopping process Information -Quick location of items -Easy price/attribute comparisons
Firm Benefits
Less dependence on intermediaries -Geographic distribution -Holdup -Time to delivery Marketing -Target marketing -Direct customer relationships -Customer service
Already about 15-20% of consumers say theyd prefer to shop electronically rather than visiting the shops. It only takes a drop of about 15% in store traffic to make many stores unprofitable. This revolution will achieve critical mass as early as 2005. Manufactures can seize the opportunity to decide whether to establish their own direct consumer distribution and bypass existing retail chains.