Presentation on MKT 544

Introduction
A Strategic Alliance is a relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations.

Strategic Partner ship for Samsung

Alliance:
Nokia in 2007 developing technology for handsets. Alcatel in Oct 2006 Cooperated on Satellite DVB-H Kent University , Developed advanced display tech.

Joint Venture:
limo , Voda phone , Motorola to develop a linux platform.(jan 2007) Sony Establish joint venture for 7 the gen LCD(March 2004)

 Distribution channel:

Samsung has programs for distribution channel members.

Assistance in training sub channel partners Provision of sales and marketing collaterals Technical support and training. Electra Intl., Index it limited, and transcom telecom are the strategic distributor in Bangladesh.

Supplier:

training, technological supports, visits by top management to suppliers on a regular basis. financial support programs for first- and second-tier suppliers, support for second-tier supplier competitiveness building, increased trade opportunities, technology innovation contest, Funding for investment in facilities and R&D intel

Continuation
Internal partnering:
That could be found in Samsung mobile and napster. Samsung mobile and Samsung electronics.

Customers:
Numerous service centers. Web pages. 4 clicks way from reaching Samsung. They establish such an partnership that customer are retained and existing customers bring in new customer.

Strategic partnership for Cox Bazar

Alliance:
Community, Local Authority, Hotel, motel, and restaurant owners.

Joint Venture:
There are 5/6 ongoing projects in Coxbazar, Joint effort of Parjatan corporation, and the totality of cox bazar. Talks are going on Malaysian and Japanese joint investment in cox bazar.

 Distribution channel:
The communication facility in coxx bazar is quite adequate but bit pricy. Straight bus to cox bazar, flight to cox bazar are available for the convenience.

Suppliers:
The various travel agencies that are providing the travel packages for customers in cox bazar.

 Internal partners:
The Hotel motel and restaurant owners have formed internal partnership. For the convenience of visitors restaurant can be found near every hotel or motel. Plus the transportation providers have also made such a partnership.

Customers :
The customer are treated with such care and attention that they usually recommend places to stay an eat to their peers alike.