PRESENTATION ON COMPARATIVE ANALYSIS OF THE NEW INDIAN EXPRESS,TIMES OF INDIA AND HINDU TOWARDS CUSTOMER ATTITUDE

PRESENTED BY SEEMA VISHWAKARMA

The New Indian Express is an Indian English-language broadsheet daily newspaper published by the Express Publications and based in Chennai. It was founded in 1932 as the Indian Express, under the ownership of Chennaibased P. Varadarajulu Naidu. In 1991, following the death of the then owner Ramnath Goenka, the Goenka family split the group into two separate companies. Initially, the two groups shared the Indian Express title, and editorial and other resources. But in 13 August 1999, the northern editions, headquartered in Mumbai, retained and renamed Indian Express as The Indian Express, while the southern editions became The New Indian Express. Today, the two newspapers and the two companies are separate entities. The newspaper is known for its intrepid and anti-establishment tone. Express Publications (Madurai) Limited publishes the The New Indian Express from 22 centres in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala and Odisha.

The Times of India (TOI) is an Indian English-language daily newspaper. According to Audit Bureau of Circulations, it has the largest circulationamong all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online).[2][3] In 2008, the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau of Circulations (India) as the world's largest selling English-language daily, ranking it as the 3rd largest selling newspaper in any language in the world.[4] and World Association of Newspapers and News Publishers.[5] According to the Indian Readership Survey (IRS) 2012, the Times of India is the most widely read English newspaper in India with a readership of 76.43 lakhs (7.643 million). This ranks the Times of India as the top English daily in India by readership.[6] It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.
The Hindu is an English-language Indian daily newspaper founded and continuously published from Chennai since 1878. According to the Indian Readership Survey in 2012 it is the third most widely read English newspaper in India (after the Times of India and Hindustan Times) with a readership of 2.2 million people.[3] The Hindu has its largest base of circulation in southern India, especially in the states of Tamil Nadu and Kerala and it is also the most widely read English daily in Tamil Nadu and Kerala. Headquartered at Chennai (formerly called Madras), The Hindu was published weekly when it was launched in 1878, and started publishing daily in 1889.

TABLE OF CONTENTS
Introduction Research purpose Primary objective Secondary objective Scope of study Literature review Research design and methods Methodology used Research type

Method of data collection Tool used Test Sampling profile Sampling size Sampling technique Limitation of study Data analysis Diagram and theoretical conclusion Findings Conclusions Refrences

Research purpose

The study covers various marketing techniques, which are adapted to attract the customer towards Daily Newspaper. To know how the Indian Express is different of Times of India and The Hindu. And delivery time, service, Quality of news, Quality of news paper has plays an important role in increasing the sales of newspaper and how they can satisfy the customer through providing better service. Distribution channel and better delivery is one of the important strategies to increasing the sales. The present study involves A Comparative Analysis of The New Indian Express. Times of India and The Hindu

Primary objective

The study carried out for to know the Customer Attitude towards News Paper-A Comparative Analysis of The New Indian Express, Times of India and The Hindu
Secondary objective

To find out the customers attitude towards about Indian Express To study the Customers evaluation of the service provided by the newspaper company. To know the customer satisfaction towards the delivery system and how they can improve. To know the customers evaluation of different newspapers in the market. To find out the customer evaluation of price of the news paper. To find out the consumer evaluation of advertising of news paper.

Scope of study

As a part of dynamic industry The New Indian Express group is constantly growing and evolving to the changing world .This study or survey is conducted to design a better Delivery system and Distribution Channel which has been targeted to all business sectors. Once the area needing improvements are identified then strategies should be developed to address needed improvements. This is an era of competition in every business. Due to this reason every business men are using new business strategy like pricing strategy, quality, service etc. And for capturing the market, product promotion, profit and better distribution channel in the market is very important. To Customer attitude Towards News Paper The present study involves To know the customer attitude towards news paper-a comparative analysis of Indian Express, Times of India and The Hindu Data is collected from the readers of Indian Express, Times of India and The Hindu To fulfill the above said objectives of the study the responses were collected from respondents who are the existing customers of all type of English News paper. The survey includes sample size of 100 and the respondent includes business men, Students, Employees, Housewifes, and Others. The responses were taken by interviewing the respondents directly using a structured questionnaire.

Literature review

Research design and methods

Methodology of the Study Data collection method a) Primary Data The primary data is collected from the readers of business daily with the help of questionnaire and also interview with the bank employees, stock brokers and marketing executives. b) Secondary Data The secondary data is collected from company publication, magazines, journals newspapers and websites.

Sampling Design

a) Sample size The survey is conducted in Hubli city and the sample size is 100. b) Sampling method
The selection of sample is done by random sampling technique.

Limitations of the Study

It was assumed that all response given by the respondents are true and unbiased. The information provided by this report can be used to draw conclusions for readers in Hubli city only. Sample size was restricted to 100 only, so large group could not be taken into consideration. The study was done for short period, which might not hold true long run. Getting accurate responses from the respondents due to their inherent problems is difficult. Getting responses from respondents was very difficult, as they were always busy.

Data analysis
1.Q.No.3 Gender: Male ( ) Graph No. 1.1 Female ( )

Category
Mal e Femal e Tota l
Gender
80

Gend er Frequen 7 cy 0 3 0 10 0 Perce nt 70. 0 30. 0 100. 0 Valid 70. Percent 0 30. 0 100. 0

Cumulati Perce ve nt 70. 0 100. 0

60

40

20

0 Male Female

Gender

Analysis This data analysis shows the gender of different respondents. From the above chart it is analyzed that out of 100, majority of respondents belong to the 70% of male and 30% of female.

Q.No.4 Marital status Table No. 3.2

Graph No. 1.2

Marital Status

Marital Status Cumulativ e Valid Percent Percent 46.0 46.0 54.0 100.0 100.0

60

50

40

Frequency

Frequency Percent Valid Marriied 46 46.0 Unmarried 54 54.0 Total 100 100.0

30

20

10

0 Marrii ed Unmarried

Marital Status

ANALYSIS From the above chart it is analyzed that out of 100 respondents 46 % of them married and remaining 54% are unmarried.

Graph No. 1.3 Q.No. 5 Occupation Table No. 3.3

Occupatio n

cetegory
Studen t Businessma n Employe e House wife Othe r Tota l

Frequenc y 3 1 2 7 3 29 1 10 0

Percen t 31. 0 27. 0 32. 09. 0 1. 0 100. 0

Valid Percent 31. 0 27. 0 32. 09. 0 1. 0 100. 0

Cumulativ e Percen t 31. 0 58. 0 90. 0 99. 0 100. 0

Analysis: The analysis shows that mentioned 31% of student, 27% of Businessman, 32% employee, 9% housewife and others only 1% .

Q.No.7. which news paper you are subscribing? Table No. 3.4

Graph No. 1.4

Which news paper are you subscribing?

50

Which news paper are you subscribing?

Valid

Frequency

Frequency The New Indian Express 36 Times Of India 41 The Hindu 23 Total 100

Percent Valid Percent 36.0 36.0 41.0 41.0 23.0 23.0 100.0 100.0

Cumulative Percent 36.0 77.0 100.0

40

30

20

10

0 T he New Indian Expre T imes Of India T he Hindu

Which news paper are y ou subscribing?

Analysis From the above we can infer that 36% of the respondents subscribed The New Indian Express, and 41% Times of India, 23%The Hindu. Times Of India Has got the highest number of subscribers when compared to other two papers 41% out of 100 respondents. Times Of India is the leader in the market because of the information provided by the customer and also its distribution channel and market coverage is very strong.

Graph No. 1.5 Q No.8. Since how long you are the reader of above mentioned news paper? Table No. 3.5

Since how long you are a re ade r of above m entioned ne w s pape r? Cumulativ e Percent 11.0 29.0 100.0

C o u n t
6 Months to 1 Year

Valid

Frequenc y 6 Months to 1 Year 11 1 to 2 Year 18 2 Years & Above 71 Total 100

Percent 11.0 18.0 71.0 100.0

Valid Percent 11.0 18.0 71.0 100.0

8 0 7 0 6 0 5 0 4 0 3 0 2 0 1 0 0

1 to 2 Year

2 Years & Above

Since how long you are the reader of above mentioned news paper Analysis The above table reveals that 71% of the subscribers were reading the above mentioned paper for a period of 2years and above 18% for a period of 1-2 years, and 11% between 6months-1years.

Graph No. 1.6

Q.No.9 How are you getting the newspaper? Table No. 3.6

How are you getting the news paper? Cumulative Category Frequency Percent Valid Percent Percent News Paper Agency 12 12.0 12.0 12.0 Nearest petty stalls 8 8.0 8.0 20.0 News paper boy 80 80.0 80.0 100.0 Total 100 100.0 100.0

Analysis Out of 100 respondents 80% of the respondents preferred through Newspaper Boys, 12% of the respondent preferred through news paper agency and remaining are getting nearest petty stalls. Majority of respondents preferred News paper boys because Delivery time of the Indian express newspaper.

Findings
It was found that 70% of the respondents are male, and 30% respondents are female reader of the news paper in Hubli city 1.Most of the respondents news paper readers are 2 years and above 2.It was noted that the usual deliver time of newspaper was between 6 AM to 7AM, and 7AM to 8AM. 3.80% of the respondents are getting the news paper through news paper boy. 4.The most of the respondents indicates that 94% of subscribers are fully satisfied of the delivery service of news paper. 5.The delivery of the supplements 96% of respondents said we are fully satisfying of delivery of supplements. 6. Most of the respondents are happy with the print quality of the news paper. 7. 80% of the respondents are satisfying their preferences with the news paper. 8. Most of respondents are fully satisfying of the quality of the news of news paper. 9. In comparative study some means 19 percent of respondents are they are not happy with the print quality of The New Indian Express.

Conclusion
Indian Express is daily English News Paper by over-riding its competitors in all the parameters of service. As it is group of The New Indian Express it has its own name and fame in the market. It provides good information about the financial matters happening through out the world and gives high satisfaction to its readers with the knowledge. The paper is also providing good information related to old history matters. It has been trying to retain the customers for a longer period. From the study it is observed that employees, and business persons targets business professionals. Most of the readers are preferring newspapers because of its content and prices. But important thing is that the company could go for better quality of news, and quality of news paper, preference to local news, delivery is an important factor for customer satisfaction. On the whole, study concluded that Indian Express requires much more effective good supplements delivery important towards customer complaints. And to survive in the market the company has to continue with the improved style of presentation of articles and marketing strategies. Finally, the company has to emphasize greatly on quality and friendly staff. As these are the basic requirements which have to be fulfilled to retain the customers.

Suggestions 1.Form better improve the quality of the news and news paper 2.To maintain the good distribution channel and delivery system. So that there will not be any complaints from subscribers. 3.As most of the readers prefer other three news papers, to attract them, a complementary copy of The Indian express can be given for a week. Thereafter if they want they can subscribe it further. 4.Since the circulation is only in major areas it can also be concentrated in more rural areas. 5.While comparing to other two news papers Times of India should better go for to preference of local news. 6. To cover the as for as possible business and education news.

Bibliography
www.indiadexpress.com www.timesofindia.com www.thehindu.com www.pti.com Magazines Marketing Text Book (Kilter & Keller)