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FUTURE GROUP
Presented By : Group A-5
India tomorrow
Company Profile
Future Group is Indias largest retailer and one of the leading business houses with a strong presence in retail. Its founder and Group CEO is Mr. Kishore Biyani. Future Group employs 35,000 people directly from every section of our society. It deals in Retail, Finance and service sector. May 2011 Future Supply Chains becomes ISO certified
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Retail Pantaloon Retail (India) Limited Future Value Retail Limited Finance Future Generali Life Insurance Company Limited Future Generali (India) Insurance Company Limited Future Capital Holdings Limited Future Ventures (India) Limited Services Future Supply Chains Limited Future Human Development Limited Future Media (India) Limited Future Corporate Resources Limited
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Product Mix
It is a set of all the products and services provided which a particular seller offers. It is also known as product assortment. Its has certain length, width and depth of the companys product portfolio.
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Product-Mix Width
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lifestyle
value
digital
Future bazaar.com
Big bazaar
Food bazaar
Length of Finance
Finance
Future Generali
Life Insurance General Insurance
Future Venture
Fashion & Food Fmcg
Length of Services
Services
Length of Partnership
Collaboration
Assistance
Product Classification
Marketers classify the products into basis of durability, tangibility and its use that is consumer or industrial. They are durable, nondurable, shopping goods, convenience goods & unsought goods.
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Product Classification
Products
Durability
Durable Nondurable
Shopping Goods
Product Levels
Augmented Product
Expected Product
Basic Product
Core Benefit
Potential Product
In those Venn anything was not mentioned about potential product. Potential Product means something offered to customers which they have never expected. But whatever any company offers to the customers, For sometime it is Augmented & then it transforms into Expected. So still many companies including future group are searching for serving customers something called Potential.
Cont
Nondurable Goods:- future group provide products such as soap, food items, perishable products which are consumed within few uses and again it is required to purchase. Durable:- clothing, apparels, shoes, home dcor items, furniture and many more things which are tangible which last for long time.
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Cont
Consumer goods classification:- products served by future group are depending on the habits of consumer. First is convenience goods like soft drinks, daily home needs are provided which has minimum effort to buy and consumer can easily get whenever they need.
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Cont.
Then comes shopping goods. Which depend on the choice & taste of the customer. For e.g.:- clothing, shoes, apparels, furniture etc.. Unsought goods:- These are the products which consumer does not know much and normally they dont think of buying. For e.g.:- life insurance.
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Internal Marketing
Holistic Marketing
Relationship Marketing
Performance Marketing
Cont
It is an approach to recognize the scope of Marketing Activities. These are the four major themes on which any companies' overall position can be judged. This concept help companies to have a complete approach towards their requirement.
Integrated Marketing
Product
Promotion
Integrated
Price
Place
Internal Marketing
Performance Marketing
Sales Revenue
Ethics
Performance
Legal
Environment
Relationship Marketing
Customers
Partners
Relationship
Employees
Channel
Rural area
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Urban area
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Demographic
Age Family size Gender Income
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Psychographic
Lifestyle:-
Behavioral
Occasions:-
User status:(There were one time users and regular users are also there)
Market Specialization
Retail
Brand Elements
Character: Future group
Logo: Bird
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Price Mix
Value pricing Psychological pricing Loss leader
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Value pricing
Big bazaar promises its consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping
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Psychological Pricing
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Loss Leader
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Consumer Behavior
Cultural factors: Culture, subculture & social class of the people influences the buying pattern according to their culture. Social factors: buying behavior of the whole family depend upon their taste and preference. Personal factors: financial status of the people also influence their buying behavior. For ex. mostly high class people buy from the Pantaloons retail store.
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Packaging
Labeling
Advertisement
Print Media
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Thank You
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