Professional Documents
Culture Documents
SAFE DRIVING
Some Facts
every year. More than five times the Tsunami toll
More than 1.2 million people are killed in Road Accidents, worldwide,
One child is killed in Road Accidents, every three minutes in the World A total 136,834 accidental deaths were reported in the country during
Some Facts
The driver
Technical knowledge highway code, start the car, change gears
Driving ability
take a bend, overtake, park Driving experience How to react in a difficult situation, how to drive in dense traffic Driving attitude = the right mentality to drive safely and avoid accidents
Attitude
Experience Ability
Knowledge
What is attitude?
Conscious of possible dangers Conscious of own limits
9 Ps of Social Marketing
Instruments to bring about behaviour changes
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3. Place
Traffic situation + where to reach target group Highways Traffic signals Educational Institutions Television
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Internet
Cinema Theatre Major sports tournaments
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TV-ads
Radio ads Leaflets Internet (website + game) Electronic mailing
5. Partnerships
Ministry of Youth affairs & sports National Highway Traffic safety Administration
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6. Public
External College students Youths Drivers Vehicle owners Parents Victims Pedestrians Bikers Internal NGOs Automotive manufacturers RTO Policy makers Media
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7. Policies
Education Enforcement
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Engineering
Environment /Infrastructure Emergency care Effective CSR
8. Purse strings
Central / State Government grants Business Houses
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Automotive Manufacturers
NGOs World Bank Funds MPs/ MLA/ MLS Community
9. Patience
Ongoing awareness program
Efforts to make culture for safe driving
STAGE 1 Unknowingly Unconscious STAGE 2 Knowingly Unconscious STAGE 3 Knowingly Conscious STAGE 4 Unknowingly Conscious
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