Female Economy

Female economic activity is a common measure of gender equality in an economy. Gender Gap Index
Economic participation and opportunity
salaries, participation and highly-skilled employment access to basic and higher levels of education representation in decision-making structures

Education Political empowerment Health and survival

It is one of the numbers used by the UNDP in the calculation of the Human Development Index It is a measure of women over the age of fifteen who are working or able to work as a percent of males FEA is lowest in the Middle East and South Asia and highest in developed nations and sub-Saharan Africa

Female Economy
women represent a growth market bigger than China and India combinedmore than twice as big

marketers perceive women as a niche, not half the population

Some Facts About Women

There are six million more women than men in the world. Globally, they control about $20 trillion in annual consumer spending and $28 trillion in the next five years Saudi Arabian woman can get a divorce if her husband doesnt give her coffee The two highest IQs ever recorded (on a standard test) both belong to women There is a direct link between increased female labour participation and growth is estimated that if womens paid employment rates were raised to the same level as mens, Americas GDP would be 9 percent higher; the eurozones would be 13 percent higher, and Japans would be boosted by 16 percent.

Women are the most powerful consumers in history

Women have become the dominant engine of the economy worldwide The "movement" has only just begun: women will demand more, better goods, will grow economically, and will take more leadership jobs. Three key factors are accelerating the rate of change:
Education Career opportunities Politics and social leadership

Education
Half of students globally are women. with women composing 57% of students in the US and 55% in the EU.

Career opportunities
Chart Title
Past Present

Source: Human Development Report 2007/08; BCG analysis

39%

30%

29% 32% 14% 12% Faculty Military

25% US lawyer

22% Physicians

Corporate Scenario

Impact

Women will earn more on average than he by 2028 in the US. The income gap is already reversing for young employees in large US cities Women from 21 to 30 living in New York City and working full time made 117 percent of men's wages "In 1970, New York women in their 20s made $7,000 less than men. In 2005, they were making about $5,000 more women still bear the majority of the responsibility for managing the home Average 18 hours per week performing household tasks Her share of the burden is lower in emerging economies

Politics and social leadership

Women Participation
Past Present

19% 16% 9% 4% US Congress 11% EU Assembly

3%
US Governor

As a result.
women report the same top three challenges globally:
managing her household and finances, too many demands on her time, and not enough time for herself. priorities and tradeoffs vary based on conditions in her country or region.

Women as dreiver of an economy

Globally, they control about $20 trillion in annual consumer spending and $28 trillion in the next five years $13 trillion in total yearly earnings could reach $18 trillion in the same period. it would be foolish to ignore or underestimate the female consumer. Dells short-lived effort to market laptops specifically to women
Make it pink launched website Della.

(BCG) Survey
comprehensive study of how women felt about their work and their lives, and how they were being served by business than 12,000 women, from more than 40 geographies and a variety of income levels and walks of life, responded to our survey. The survey included 120 questions hundreds of interviews and studied women working in 50 organizations in 13 fields of endeavor.

Finding of survey
-Women feel vastly underserved
Undervalued in the marketplace and underestimated in the workplace. Although women control spending in most categories of consumer goods, too many businesses behave as if they had no say over purchasing decisions. They have too many demands on their time and constantly juggle conflicting prioritieswork, home, and family. Few companies have responded to their need for time-saving solutions or for products and services designed specifically for them.

Main problems
Its still tough for women to find a - pair of pants, -buy a healthful meal, - get financial advice without feeling patronized, or make the time to stay in shape.

examples
control spending in most categories of consumer goods Companies continue to offer them poorly conceived products and services and outdated marketing narratives that promote female stereotypes. - Look at the automotive industry. Cars are designed for speednot utility, which is what really matters to women.

Women influenceand power

-women are increasingly gaining influencein the work world. the number of working women in the United States is about to surpass the number of working men. -Three-quarters of the people who have lost jobs in the current recession are men. -To be fair, women are still paid less, on average, than men, and are more likely to work part-time -factors that have helped insulate them somewhat from the crisis. this recession abates, women not only will represent one of the largest market opportunities in our lifetimes but also will be an important force in spurring a recovery and generating new prosperity.