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Importance of diabetes therapy in India with exhaustive documentation, statistics and references on technologies and issues was prepared for the media
A white paper was produced by a diabetes specialist, highlighting the technology behind the product Organized medical seminars in 12 major Indian cities where the client and eminent diabetologists made presentation of various issues and concerns related to this therapeutic category An extensive media relations programme targeting journalists covering health and wellness was implemented in 15 cities through press conferences A clutch of features and short articles on diabetes management were produced and pitched aggressively to media
Result
The launch of Recosulin and Recojet was an unqualified success. During the three month period, the campaign generated over 50 million print impressions and 15 TV interview items with an estimated reach of over 100 million. The advertising value equivalence of the coverage generated was over US$ 2 million. Recosulin has become a successful insulin brand in India
Around 60 analysts/fund managers attended an analyst meet organized by Pressman; subsequently several broking houses and security firms came out with research reports with a strong buy recommendation for the Companys shares.
An outstanding achievement was a multiple page cover story in Business India, the leading Indian business magazine, which took an elaborate look at the
"Drop sugar for a Healthy Honeylicous Life! Launched immune India campaign in nine cities