Presented by : Group 5

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www.wondershare.com

The company started in the year 1993. The company is mainly engaged in the business of refining vegetable oil including seed procurement, processing, solvent extraction and marketing of edible oil. The present operation of the company is broadly categorized under three heads. Trading Manufacturing Marketing

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GRSL has been awarded as the FASTEST GROWING BRAND 2011 by Globe oil India for its brand GOKUL.
GRSL has achieved its 3rd position in the Food & Agri-Products in India in the Fortune 500 list of Indian Companies published by Fortune India Magazine
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To become the most preferred and admired brand globally, through quality products and advanced technologies & processes, aimed at bringing immense delight to all the stakeholders.

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To reach every kitchen of Indian family by delivering best quality products with delicious taste.

To become a true Indian MNC with Pan India presence and operations across the globe.

To develop most preferred and admired edible oil brands in

India.

To create best value proposition to investors, vendors & society.

To uphold the principles of Corporate Governance.

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Customer Orientation Excellence (high quality standards) Integrity (transparency in business) Leadership Innovation

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India is worlds third largest edible oil economy, after China and US Indias annual consumption is around 10 million tones and Chinas 14.5 million tones. India is also a leading producer of oilseeds, contributing 7-8% of world oilseed production.
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Gokul is the Parent Brand of the Company.

Zaika is a popular brand of Vanaspati in Northern India.

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Storage Facilities for Seeds and Oil. Extensive investment for seed holding in house quality control. Export Capability as Kandla and Mundra port are nearby. Strategic locations of Kandla and Haldia helps in reducing import freight cost and also ensures timely reach of the products.
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Opportunities

Increasing share in retail sales.

THREATS

Competitors.
Price Fluctuation of raw material.
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The distribution channel of GRSL is wide spread in around 20 states with international presence in many foreign countries.
It has 4 production plants all over India.

It transport its products through roadways, railways & sea routes.

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Cont

Operations of the products are achieved through company depots, agents, distributors, retailers.
The products are distributed to around 2,00,000 retailers all over the country.

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Loose oil in tankers Packed oil in tins, pouches & plastic bottles.

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Demand for edible oil in India has shown a compounded growth of 4.5% over last ten years.
Indias annual per capita consumption has shown a steadily increasing trend from 4 kgs in 1970s to 10.2 kgs in late 1990s to current level of 14 kgs.
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India is highly reliable on imports of Edible oil.

So, domestic edible oil prices have largely been linked to international edible oil prices. The Indian edible oil industry is highly fragmented, with the presence of a large number of participants in the organized and unorganized sectors.
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There was an increase of 34.8% sales at the end of March,2012 versus 2011. Sales have increased since last 5 consecutive years. Since 2007, total sales have increased by 310%.
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Macroeconomic factors : Population growth, per capita income, purchasing power, oilseeds crop Influence of branded products - `health message Growing preference for convenience foods.

With steady growth in population and personal income, Indian per capita consumption of edible oil has been growing steadily.
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STAR
HIGH

Palmoline Oil Vanaspati Ghee Refined Soyabean Oil

QUESTION MARK

MARKET GROWTH

CASH COWS
Mustard Oil
LOW

DOGS
Cotton Seed Oil

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HIGH

MARKET SHARE

LOW
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Targeting health conscious cooking oil consumers. Capturing export market through its 100% dedicated unit Global Overseas

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Gokul Foundation :
1)

2)
3)

Educational Facilities Hospital Facilities Health Camps, Children Medical Camp, Eye Camp and tournaments

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Foreign exchange fluctuation as the company is into exports of edible oil Rise in key raw material costs (cotton seed etc) could adversely affect the margins. Intense competition from the unorganised sector
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Gokul Refoils & Solvent ltd.

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COMPANIES
Adani wilmar Ruchi soya Parekh food Bunge N K proteins Amrit Bansal Paras Industries Cargill

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BRANDS Fortune Soyam Gemini Chambal Tirupati Ginni Mahakosh Nature fresh
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Quality Purity, Freshness, Consistent & Top quality Time Delivery speed, On time delivery Flexibility Variety of products

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The proliferation of regional brands could be one of the key threats to the national players in the branded edible oil market.

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Ruchi Soya.
New global entrants.

Technological advancement of competitors.

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In edible oil market, bargaining power of the buyers is likely to be high because of the following reasons. Customers buy a large volume, so there is a concentration of buyers.
Customers are price sensitive and can switch to other substitutes. Substitutes are available in numbers.
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Domestic oil seed market is dominated by many (fragmented) suppliers rather than few large suppliers.
Customers suppliers are not too many, so buyers bargaining power is moderate. Switching cost from one supplier to another is easy.
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Threat of Substitute in Edible oil market is significantly high. Huge portion of customer is not still Brand Loyal Customers are highly price sensitive.

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The expansion strategy would lead them to market their products all over India. For Eg: New Plant in Haldia.
Use of advanced technology would give them competitive advantage. Use of R & D for the product development
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