Marriott Hotels

Brianna Daugherty Emily Croft Kelly Marquart Kimmy Balzer Nicole Sheldon

Outline
Overview of Marriott Organizational Environment Organizational Culture Organizational Structure and Design Managing Change and Innovation

Marriotts Vision & Mission

Vision

To become the premiere provider and facilitator of leisure and vacation experiences in the world.
To enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experiences.

Mission

Marriot Hotels
Founded in 1927 by Alice S. and J. Willard Marriot Today it is ran by J.W. Marriott, Jr., is chairman of the board and chief executive officer and William J. Shaw is president and chief operating officer.

Timeline

1927: J. Willard Marriott marries Alice Sheets in Salt Lake City, Utah, and moves to Washington DC with his new bride. That spring, J. Willard and Alice open a nine-stool A&W Root Beer stand, which they later call "The Hot Shoppe." 1929: Hot Shoppes, Inc., officially incorporated. Invents curb service. 1934: Hot Shoppes expands to Baltimore, Maryland. 1939: Marriott lands its first food-service management contract with the U.S. Treasury During World War II, Hot Shoppes feeds thousands of workers who move to the nation's capital to work in the defense industry

Timeline

1953: Marriott stock becomes public at $10.25/share and sells out in two hours. 1955: Marriott Food Service lands its first institutional and school feeding contracts at Children's Hospital and American University; Marriott's Highway Division opens several Hot Shoppes on the New Jersey Turnpike. 1957: Marriott opens its 1st hotel, the 365room Twin Bridges Motor Hotel in Arlington, Virginia. 1964: J.W. Marriott, Jr., is named President.

Timeline

1967: Corporate name is changed from Hot Shoppes, Inc., to Marriott Corporation; the company opens Fairfield Farm Kitchens, a food production and purchasing facility in Beaver Heights, Maryland; In-Flite opens a facility in Venezuela; Marriott acquires Camelback Inn, its first resort property; and buys Bob's Big Boy Restaurants. 1969: Marriott's 1st international hotel opens in Acapulco, Mexico 1972: J.W. Marriott, Jr., is named CEO

Timeline

1973: The company obtains its first hotelmanagement contracts. 1977: The company celebrates its 50th anniversary; sales top $1 billion. 1982: The company acquires Host International, Inc. 1983: 1st Courtyard hotel opens. 1984: Marriott enters the vacation time-share and senior-living markets. 1987: Marriott acquires Residence Inn Company and enters the lower-moderate lodging segment with Fairfield Inn

Timeline

1993: The company splits into Marriott International and Host Marriott Corporation. 1995: Marriott acquires the Ritz-Carlton Hotel Company, LLC.

1997: Marriott acquires the Renaissance Hotel Group and introduces TownePlace Suites, Fairfield Suites, and Marriott Executive Residences brands. 2002: Marriott celebrates its 75th anniversary. The company now has over 2,300 hotels, 156 Senior Living Services Communities, 200,000 associates, and operations in 63 countries and territories with annual sales of $20 billion

Timeline

2005: Marriott announces the sale of Ramada International hotels. 2005: Marriott and Whitbread completed transaction, forming a 50/50 joint venture to acquire Whitbread's portfolio of 46 franchised Marriott and Renaissance hotels of over 8,000 rooms. As part of the joint venture agreement, Marriott took over management of the hotels, and the joint venture intends to sell them to new owners subject to long-term Marriott management agreements.

Marriott's size and position in the market

Operates and franchises more than 2600 hotels and resorts, totaling approximately 425,900 rooms and 6,300 vacation ownership villas worldwide. 15 brands Has hotels in 70 countries. It is ranked as the lodging industrys most admired company and one of the best places to work for by Fortune magazine.

Broad idea of the product and services offered

Events

Social events
Weddings, Fund-raising parties, sports groups, Anniversaries, etc Event planners available that will help you plan that special occasion.

Meetings

technology support, global conferencing, small to grand scale conferencing centers.

Broad idea of the product and services offered

Specials and Packages offered

Last minute weekend package, Design your own trip, and Escape packages. AAA packages

AAA members enjoy the best available discount on hotel rooms, along with special offers from Marriott just for our AAA patrons.

Senior traveling packages Government & Military packages

Marriott Rewards

Marriott Rewards members enjoy exclusive privileges every time they stay at Marriott brand hotels. Take advantage of member-exclusive specials, including rate discounts, sweepstakes, and offers from Marriott's travel partners Earn points and use them in many different ways.

Hotel stays, cruises, theme park passes, packages.

Marriott Brands
Grand Residence Club Executive Apartments ExecuStay The Ritz-Carlton Horizons Vacation Club International Towne Place Suites Conference Centers

Marriott Brands cont..

Marriott Hotels and Resorts JW Marriott Hotels and Resorts Renaissance Hotels and Resorts Courtyard Residence Inn Fairfield Inn

Competitors

Top Competitors for Marriott

Hyatt Hilton Starwood Hotels and Resorts

In recent years, Marriotts brand image has slid a bit and now is trying to rebound.

Cont.

Competitors such as Starwood and Hilton could have an advantage over Marriott in upgrading rooms because they own a larger proportion of their properties, so they don't need to persuade other owners or franchisees to pay for the investment.

To some degree, Marriott is playing catch-up. Westin introduced a higher-quality bed and emphasized design in 1999. Other major competitors such as Hilton and Hyatt have similar strategies.

Stakeholders

Independent owners Workforce and vendors Customers and communities Franchisees Marriott manages or franchises the vast majority of its hotels, and owns very few. Christopher J. Nassetta, chief executive of Host Marriott Corp., a real estate investment trust (REIT) that owns 107 properties under various brand names

Market
Marriott

manages or franchises the vast majority of its hotels, and owns very few. Marriott can be considered a multinational or transnational corporations.

Culture
In the words of J. W. Marriott, Jr., Culture is the life-thread and glue that links our past, present, and future. J. Willard Marriotts simple goal: To provide Good Food and Good Service at a Fair Price

Culture

Four Key Points:

Do whatever it takes to take care of the customer Pay extraordinary attention to detail Take pride in their physical surroundings Use their creativity to find new ways to meet the needs of customers

Financial impact

Diversity

"Marriott's commitment to global diversity is absolute.

Our determination to provide opportunities for our associates and clientele is one of the main reasons people want to work and do business with us." J.W. Marriott, Jr., Chairman and CEO

Diversity is more than a goal, it's our business. DiversityInc ranked Marriott as one of the Top 50 Companies for Diversity for the past two years.

Leaders and Leadership Style

J.W. Marriott Jr: Chairman and CEO of Marriott International

Has taken company from family restaurant business to $19 billion global company Leadership resume spans 50+ years in industry

Leaders and Leadership Style

Background
Hot Shoppes in high school/college 1956: Joined company took over management in first hotel 1964: President of company 1972: Elected CEO 1985: Elected chairman of board

Leaders and Leadership Style

Vision

to be the worlds leading provider of hospitality services

Taking care of guest Extensive operational knowledge Development of highly skilled workforce Offering best brand portfolio

Leaders and Leadership Style

Hands-on leadership style

Importance of employees associates Spirit to serve culture Individual hotel appearances, front desk work Well respected by employees

Leaders and Leadership Style

Community Involvement
National Urban League: Board of Trustees Naval Academy Endowment Trust: Director National Geographic Society: Board World Travel & Tourism Council: Exec National Business Center: Member Presidents Export Council: Chairman Laura Bush Library Foundation: Chairman

Marriots Structure
General Manager, Department Managers (several), Supervisors, Associates Departmentalization

Functional departmentalization

Unity of Command

One person reports to only one manager

Marriots Design
Overall it is mechanistic Each department can be organic

Managing Change

Three Categories of Change

Structure Technology People

The Change Structure

Unfreezing Changing Refreezing

Managing Change

Change Agent

People who act as catalysts and assume the responsibility for changing process

Types of Change Agents

Managers Non-managers Outside consultants

Innovation
It is turning the outcomes of the creative process into useful products, services, or work methods 3 variables to create the right environment for innovation

Structural Cultural Human resource

Why we chose Marriott

Our team chose this company because of the way this company is so compassionately operated by the Marriott family. They continue to come up with new and improving brands, ideas, and just ways to improve the company altogether. The major reason we all choose this company was because all of us want to learn more about this fascinating company and how it has been ranked to be one of the best hotels to work for, or even to stay at.

Activity

Crossword

Questions?

References

www.marriott.com www.greaterdiversity.com/profiles/sponsors/fact_sheet .htm www.detnews.com/2005/business/0503/27/c04129752 Marriott. (2005). Marriott Success You Can Experience [Brochure]. Marriott, J.W. Jr.: Author. Marriott Internship packet Robbins, Stephen P. and Coulter, Mary. (2005). Management 8th ed. New Jersey: Pearson Prentice Hall.