ERA Group and ERA Landmarks Ltd.

Ppt on project report research

Presented By:Himanshu Singh MBA FT- 3RD SEM MARKETING & FINANCE roll no-2013016

About ERA Group:Building the lifeline of tomorrow, ERA Group, a billiondollar diversified conglomerate has established itself as a name of trust and emerged as an icon in the varied verticals of infrastructure within and outside India. Armed with over two decades of experience, Group is dedicated to the unwavering pursuit of excellence and innovation. The group undertakes diversified but synergistic activities across some of the fastest-growing verticals of the Indian economy through its companies: ERA Infra Engineering, ERA Buildsys, ERA Landmarks, Ezone and ERA Business School.

Group Overview
Era Group

Era Infra Engineering Ltd.

Infrastructure Development & Construction

Era Buildsys Ltd.

Infrastructure Development & Construction

Era Landmarks Ltd.

Real Estate Development

Era E-Zone India Ltd.

Hospitality & entertainment

Era Business School

Management education

Era Landmarks Limited : An ISO 9001:2008 certified company, Era Landmarks is a premium and leading Real Estate company with numerous projects underway across the country. We are committed to develop world class Real Estate infrastructure in tier-I,II &III cities. Core Strength Commitment to Quality Excellent Execution & Technical Capabilities Integrated Marketing Team Futuristic Strategies Tie-ups with National & International Consultants like HOK of US, Arcob, Synergy, R K Associates, Gautam & Gautam Associates Strong IT background (CRM, SAS [Sales Accounting System], ERP)

Strategy Overview
Marketing Strategy:
Large investments in creating a positioning and Brand across print electronic and outdoor media Global reach through active alliances in Diaspora markets and participation in Global events. Competitive pricing vis--vis features and product quality. Pull and push strategies for sales, incentivized Full fledged CRM activities to ensure retention and repeat customers Use of technology for executing above Recommendatory positioning with leading Housing Financial Institutions

Product Strategy:

In any development position the first phase as a deterministic product Sizes and features to align to well researched market trends Include full life cycle features such as facility management services, warranty etc., Green and Efficient spaces for Commercial & Residential

The study
Need of study:This study is aimed to provide the management with some knowledge about its status in market both in terms of sales and customer awareness. The research also aims to provide some ideas to improve the companys present condition.

Research Objective: Consumer Survey:To identify the factors which have a bearing on customers purchase decision regarding appliances . To understand the customers outlook towards Era landmarks . Dealer Survey:To evaluate the dealers motive behind dealing in a particular brand. To study the dealers views about Era Landmarks projects. To identify which appliances are more saleable and which are less saleable To identify reasons for low sales of the least saleable appliance To know the satisfaction level of dealers for Era . To know how Projects can improve its present position.

Sources of data:There are two main sources of data - primary and secondary. This research involves both primary and secondary sources of data collection. The primary information has been collected from consumers in the form of Schedules. The secondary information was gathered from various company manuals.

Research design: the sampling design which deals with the method of selecting items to be observed for the given study; the observational design which relates to the condition under which the observations are to be made; the statistical design which concerns with the question of how many items are to be observes and how the information and the data gathered are to be analyzed The operational design which deals with the techniques by which the procedure specified in the sampling, statistical and observational design can be carried out

Limitations of Study:-

The scope of the research was wide enough but the research was limited to Noida only. Not all the customers could be contacted due to the lack of time. The individuals being observed might behave in a different way when they know they are being observed and thus data collected may not be a true picture of the actual self. Generally, respondents were busy in their work and were not interested in responding correctly. While every effort was made to get the questionnaire filled personally, even then some elements of biasness might have crept in. Some respondents themselves were not clear about their likings and choices

CONCLUSION
For dealers, customer choice is the most important factor. Consumers have a preference/loyalty towards particular brand of consumer durables and are not ready to buy any other brand so easily. Dealer relationship is one of the most considerations followed by the After Sales Services and Variety provided by the brand also plays a crucial role. Era though provides good services but it is not it is not in line with its competitors. Customers decisions are influenced by their level of income and price of the product. The respondents who have used Era Group have a neutral response for it. DLF are presently the most preferred brands. Most of the respondents are well satisfied with the brands they are using and will purchase in future.

 As compared to competitors, it have a low brand image , so it should make efforts to popularize its brand name in market. This means creating more brand awareness amongst consumers which can be done through promotions. Since the customer demand is very low for era, it mainly needs to improve on its promotional tools in both volume and frequency. It should offer large variety in its appliances. It must focus on increasing its marketing expenditure and bring more personal approach in their communication. Company should increase its dealer network in order to enhance the availability of product in market. It should also offer attractive schemes to the present dealers in order to retain them. Company can offer lucrative deals to the dealers eg. slab discounts, etc . so that more dealers are attracted to buy its product and hence dealership network of Era can be enlarged. Also this will increase the availability of product in markets.