By Aprameya.B.

A Reg No : 11SKCMA013

EMPOWERING MINDS ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES 1ST CROSS, 1ST STAGE, PEENYA

Company Profile Ador fontech ltd

VISION
Our vision is to be considered as the partner of first choice by our customers.

MISSION
Our mission is to partner with our customers in implementing value-added reclamation, fusion and surfacing solutions.

Competitors

U&H

Mogra

Board of Directors

Chairman

Managing Director

GM A/c s

Assista nt GM IT Assista nt A/c s Deputy Manger IT

Marketing

DY Manage r A/c s

Senior A/c s officer

Divisional Incharge VP - Mktg

CPGI VP / Sr GM

GM Finance & HR

Plant Incharge (GM) Production Manager

COPEC

A/c s

System s Officer

System s Officer

Regional Incharge Sr Mngr

Manage r HRD & Admin

Secreta ry

Supervisor

Shop Floor Workers

Business Manager Territory Manager Zonal Incharge AES

SWOT Analysis

Strengths
1) Ador Fontech has key competitive advantages such as product quality, service, price, brand, reputation and technical support. 2) Has key technologies which Improve deposition efficiency in coating and welding consumables for dissimilar repair of metals 3) Honours commitments top down 4) Innovativeness and continuous improvement in work process 5) Employees are empowered to deliver excellent customer service. 6) Employee bonding

Weaknesses
1) Low prevalence of preventive maintenance. 2) Company information varies between the website and brochures 3) Ideas and opinions of juniors in the company are overlooked 4) Lack of institutional tie ups for repair and maintenance operations of the company.

Opportunities
Through key technological competitiveness, the company can further widen local and regional distribution network which can tap potential and subserve business requirements.

Threats
1) Global or worldwide tie up of OEMs with end-users facilitate extension of operations in India, thereby restricting local business participation.

2) Overseas organizations establishing own branch networks. 3) Unorganized sector leveraging on cost. 4) Increase in raw material cost. 5) De acceleration of Indias GDP growth rate. 6) Political instability

 The company operates on the philosophy of partnering with its clients in

recommending and implementing value -added reclamation, fusing and

surfacing solutions.
The company is dedicated to supply of products, services and solutions that

help in conservation of mineral reserves as well as in reducing down time and

inventory costs.
By Reclamation and recycling of vital machinery components the company is

saving lots of purchase cost for its clients.

The company has started green initiative for billing and other purposes which

reduces lot of paper work and have a good impact on saving environment.

Organizational Structure: Ador Fontech has Matrix structure and culture. The hierarchy

shows systematic work flow.

Ador Fontech is located in major cities reaching its every customer. By strategic planning towards customer and suppliers, Ador Fontech has acquired a

competitive advantage.
The company has adopted operational efficient measures such as 5 S techniques and

elimination of wastes.
Ador Fontech has Shared values named DELIGHT to the underlying attitude of the

company; a combination of core values and core purpose.

Lots of difference of information between website and brochure.

The company must sustain its position in having key technologies and key competitive advantages with

continuous improvement
Automation of signing in machine must be installed Job rotation should be done frequently to workers especially in the field work, so that they are released from

boredom of work, and which also motivates them to acquire additional skills
To provide employees with special training related to job enlargement, job enrichment and empowered teams, so

that the productivity is increased

Initiatives must be taken to conduct some events to keep the employees happy and more productive Standardized payment mode should be followed to avoid the complications ahead Company website has to be updated at regular intervals

Awareness should be created among the client companies for preventive maintenance to cut down their

operation costs.
Suggestions of juniors must be considered for the improvement of the company The company must maintain a good relation with its customers by providing excellent customer service so that the

global Original Equipment Manufacturers (OEM) entry can be resisted.

As the company is one of the leading brands in welding industry, the industry prepares to meet the future materials processing needs of its customers

where the company can have lots of opportunities which is driven by number of key factors that shape its business strategy. They include the following: Markets and Customers, Education , Business Practices and Economics, Developments in Information Technology, Quality, Reliability, and Serviceability, Regulation, Certification, and Standards, Integration of Products and Processes , Development of Materials, Safety and Health with new Technological Strategies.

The company must establish a separate R&D department keeping in view of the future in order to compete with other joining technologies, the quality of welding must continue to match the significant improvements being made by the competing

technologies. In order to be the prioritized one in the industry the

company must concentrate on mergers and acquisitions. Welded

products must approach zero defects, eliminating the need for repairs and re-handling, and ensuring cost-effectiveness.