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Communication Effectiveness

What is effective Communication

Communication is effective when the stimulus as it was initiated and intended by the sender or source, correspondents closely with the stimulus as it is perceived and responded to by the receiver- Tubbs and Moss Characteristics of Effective Communication 1. An Communication Climate 2. A Commitment to Ethical communication 3. An Understanding of Intercultural Communication 4. a Proficiency in Communication technology 5. An Audience Centered Approach to Communication 6. An Efficient Flow Communication Message.

Barriers to Effective Communication

Process Barriers 1. Sender barrier- Lack of information, knowledge, understanding of issues of communication. 2. Encoding barrier Lack of linguistic knowledge, understanding of rightness of code. 3. Message barrier Incorrect or inappropriate construction, arrangement of a message.

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4. Medium barrier Wrong medium, delay, inaction of media. 5. Decoding barrier Inconsistent ascribing of meaning, lack of understanding codes etc. 6. Receiver barrier- Inadequate or lack of receptive capacity, interest and motivation of the receiver to get the communication. 7. Feedback barrier- Late, obstructed, incomplete, faulty coded feedback affect effectiveness of communication.

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Personal Barriers 1. Inability of a person to effectively communicate. 2. Information processing and interpreting variance. Different frame of reference, experience, and selectivity. 3. Level of interpersonal trust. 4. Stereotypes and prejudices Stereotyping is the judging someone on the basis of ones perception of the group to which the person belongs. - Prejudice is the preconception about a person. 5. Egos Ego is the idea of oneself in relation to others. It affects how one will behave with others.

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6. Poor listening skills. 7. Natural tendency to give judgement.People have natural inclination to evaluate others , not understand others as they are. 8. Inability to listen with understanding.

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Physical Barriers. Semantic Barriers. Defensiveness provoking communication.- Evaluative, dogmatic, manipulative, superiority expressive etc communication causes defensiveness into the receiver. Organizational Barriers. Ways to Improve Com. Effectiveness 1. Communication training. 2. Enhancing language knowledge. 3. Providing communication equipments. 4. appropriate organization structure.

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5. Use of informal communication. 6. Developing interpersonal trust. 7. Listening. 8. Effective feedback. 9. Nondirective counseling. 10. Nonverbal communication. 11. Motivation. 12. Democratic leadership.

Problems of Communication in Business Organizations of Bangladesh


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Excessive dependence on formalities. Lack of communication training. Ego problem. Excessive authority layers. Semantic problems. Inadequate communication facilities. Lack of inadequate feedback. Suspicion.

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9. Political affiliation. 10. Negative attitude between management and employees. 11. Lack of plan. 12. Lack of fairness. 13. Lack of communication policy. 14. Leadership style. 15. Poor listening 16. Poor delivery of communication.

Measures of Overcome
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Reduce formalities. Specific communication policy. Provide modern communication facilities. Encourage feedback. Execution of democratic leadership. Training on human relations. Training on communication skills. Use of familiar language. Harmonious labour-management relations.

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10. Abolition of political sycophancy. 11. Nondiscriminatory behaviour. 12. Sharing information. 13. Increase informal communication. 14. Reduction of organizational layers.

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