Professional Documents
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Strategic Management
An Integrated Approach
Charles W. L. Hill
Gareth R. Jones
PowerPoint Presentation by Charlie Cook
Fifth Edition
Copyright 2001 Houghton Mifflin Company. All rights reserved.
Overview
Why do some firms succeed while others fail?
A central objective of strategic management is to
What is strategy?
An action a company takes to attain superior
performance.
Strategic Planning
Rational planning by top management?
Basic Strategic Planning Model
Defining the Mission and Setting Top-Level Goals External Analysis of Opportunities and Threats Internal Analysis of Strengths and Weaknesses Selection of Appropriate Strategies Implementation of Chosen Strategies
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FIGURE 1.1
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Major goals
Specify what the organization hopes
Secondary goals
Are objectives to be attained that lead to superior
performance.
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External Analysis
Identify strategic opportunities and threats in the operating environment.
Immediate (Industry)
Macroenvironment
National
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Internal Analysis
Identify strengths
Quality and quantity of resources available
Distinctive competencies
Identify weaknesses
Inadequate resources
Managerial and
organizational deficiencies
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Strategic Choice
Business Functional Global Corporate
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Business-Level Strategies
Cost leadership
Attaining, then using the lowest total cost basis as a
competitive advantage.
Differentiation
Using product features or services to distinguish the
Functional-Level Strategies
Focus is on improving the effectiveness of operations within a company.
Manufacturing Marketing
Materials management
Research and development Human resources
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Global-Level Strategies
Multidomestic International Global Transnational
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Corporate-Level Strategies
Vertical integration Diversification Strategic alliances Acquisitions New ventures Business portfolio restructuring
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Strategy Implementation
Designing organizational structure Designing control systems
Market and output controls Bureaucratic controls Control through organizational culture Rewards and incentives
Controls Structure
Strategy
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Functional
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Strategic Managers
General managers
Responsible for the overall (strategic) performance
Operations managers
Responsible for specific business
functions or operations.
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FIGURE 1.2
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Strategic Leadership
Vision, eloquence, and consistency Commitment to the vision Being well informed Willingness to delegate and empower Astute use of power Emotional intelligence
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emergent strategies.
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FIGURE 1.3
Copyright 2001 Houghton Mifflin Company. All rights reserved.
Source: Reprinted from Strategy Formation in an Adhocracy, by Henry Mintzberg and Alexandra McGugh, published in Administrative Science Quarterly, Vol. 30, No. 2, June 1985, by permission of Administrative Science Quarterly.
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FIGURE 1.4
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FIGURE 1.5
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commitment to an action.
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FIGURE 1.6
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