VISUAL MERCHANDISING

Presented by ROCKERS
Ø Amit Mishra
Ø Ambit Ghosh
Ø Anuj Singh
Ø Ameyo Chakraborty
Ø Dilip Kumar Swain
Ø Krishna Kinkar
Ø Mainak Ghosh
Ø Priya Sharan
Ø Sumita Saha
Ø Souvik Sarkar
Ø Souvik Paul.
Ø Sabyasachi Bakshi
CONCEPT OF VISUAL MERCHANDISING

 Activity of promoting the sale of goods,

especially by their presentation in retail outlets.

 This includes combining product, environment,

and space into a stimulating and engaging
display to encourage the sale of a product or
service.

 Visual merchandising is the art of implementing

effective design ideas to increase store traffic
and sales volume.
Objectives of visual merchandising

 A desire to attract customers to a place of

business in order to sell the merchandise.

 It is offered to the customer through interior

and exterior presentation.

 It helps create positive customer image.

 It helps to increase sales.

 It encourages impulse buying .

 STORE EXTERIORS
Ø The exterior
appearance of a
. store silently
announces what
customers can
expect inside.
Ø Good exterior visual
merchandising
attracts
attention,creates
interest,and invites
the customer into
the business.
Types of exterior presentations
q Exterior signs:-

Ø A sign is a silent salesperson , a part of a

shopper’s first impression of a store.

Ø An effective sign must communicate what

type of business is being conducted.
q Marquees :-

Ø A special type of sign is used to display the name of

the store.

Ø An effective marquee must stand out from the other

businesses to attract customers.

Ø It can be used to announce a change in season, sale,

a special event or a promotion.
qBanners:-

Ø These are used increasingly as an inexpensive

but colorful , eye-catching means of promotion.

Ø Banners can be hung from flagpoles , projected

from the building or hung flat against the
exteriors.

Ø Where many signs compete for customer’s

attention , design and logo become more
important . They should be unique, noticeable
and readable.
qWalk Ways And Entries:-
Walk ways
Ø Approximately 75 % of first time customers remember a
store’s entrance , which provides the first and last view of
the store’s interior.

Ø A cluttered entryway causes shopper’s to indefinitely

postpone entering a store, while an attractive ,well
designed entrance is inviting to the customers.
Store interiors
q Store interior is an important element of a store
concept.

q The industry, product selection, price segment,

customer group and company vision form the
foundation of the concept.
Element of store interiors
qAtmospheric:-

ØLights

ØMusic

ØColor

ØFragrance
qSpace Allocation and Utilization:-
Ø Furniture and fixtures----
Goods can be effectively displayed on a variety of
fixtures such as gondolas , tables, cubes, mannequins,
waterfalls and other racks, display cases and
manufacturer point- of -purchase display.
Ø Interior Signage:-
Signage is a critical part of interior display and point –
of-purchase promotion. Store signage that
communicates a sales message can make up for a lack
of sales personnel.

A good sign provides the most information in the fewest

possible words.
qLayout Planning :-
Planning of the internal arrangement of selling and
sales supporting departments, and deciding on the
amount of space for each department.
ØFlooring:-

ØCeilings:-
Product depth
Ø The number of each item or particular style of a
product.

Ø Under one product how many sub-products company

provides or how many varieties company have for that
product.

Ø Examples: To keep our inventory costs down, we have

a shallow product depth. This means we only stock 3-6
SKUs of each product we carry.
Managing cold spots
 In the cold spot (3rd floor) the camac st.
store has a coffee shop.

 It reflects the proper utilization of space.

 Here customer & retailer both are
benefited.

 It helps to relax the customers & make

more money to the retailer.
Pantaloons grocery department
called food bazaar

Ø In the grocery segment the store has

good product mix.

Ø Here each racks are placed in such a way

so that consumers can easily take their
wanted products.
Private labels
qPantaloons have their own in house brands in
Apparel as well as different sections some of
them are:-
Ø Honey
Ø Annabelle
Ø Bare
Difference between visual merchandising
of pantaloons

South city mall Camac Street

 This store has basically  It has a well combination

grid layout in 1st floor & of freeform & grid layout.
freeform layout in 2nd
floor.  It manages the cold spot
by opening coffee shop
 It manages the cold spot which is very unique.
by providing the drinking
water & sitting  Huge area.
arrangement for relaxing
tired customers.

 Small area
Some other observations ON
PANTALOONS
Ø Pantaloons visual merchandising is creative, innovative
and outstanding which can be seen from its own in-
house private brands such as John Miller.

Ø All the merchandise are placed at both 360 degree

and 180 degrees.

Ø The new launched products are showed by prominent

color back ground.

Ø Window display are highly interactive for impulsive

buyer.

Ø Price range is above average.

Nothing Is Impossible When
WE
THE
Rockers
Are Here.