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武清经纬城市绿洲2012年度营销策略方案92271166
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武清经纬城市绿洲2012年度营销策略方案92271166
Uploaded by
KC KiewCopyright:
Available Formats
2012
Contents
1
2
3
4
GDP
GDP20%
2010
GDP
30.16%
05GDP
15%
10GDP52%
2005-2010GDP
GDPGDP
35%
350
40000
30%
300
35000
25%
250
30000
20%
200
25000
15%
150
20000
10%
100
5%
50
0%
0
2005
2006
2007
GDP()
2008
2009
2010
0.6
0.5
0.4
0.3
15000
0.2
10000
0.1
5000
0
2005
2006
2007
2008
GDP()
2009
2010
40%
1/10
10%40%
2010
2010
1%2010
6.813
12.7%
2007-2010
40
100
35
95
30
140000
120000
100000
25
90
20
15
10
5
0
85
60000
80
40000
75
2005
2006
2007
()
2008
2009
2010
()
80000
20000
0
2007
2008
2009
2010
1/3
GDP
70
40
2030
40
1.5
20km
40km
30km
71km
35km
90km
71km
Z2
250
2011
2012
1998-2003
2004
2005
2006
2007
2008
831
4 131
11
90/70
3
5
2
0.27%
2.61%
0.27%
0.27%
3
0.18%
12%
15%
10.5%
11%
1
0.5%
4
0.27%
1
1.08%
4
90.5%
20.5%
30.5%
0.5%
11%
11%
11%
2009
2010
4.17
9.29
2
0.25%
2011
2012
3
0.25%
60.5%
10.5%
60.5%
10.5%
20122012
20112012
20112011
6.7%
20111.262.18
2012
250
1800
m2
1600
200
1200
150
1000
800
100
600
400
50
200
0
1400
11-01
11-02
11-03
11-04
11-05
11-06
11-07
11-08
11-09
11-10
11-11
11-12
73.50
61.67
54.78
73.23
114.93
171.42
185.41
179.03
215.17
144.93
115.51
95.19
96.63
132.90
38.76
44.17
66.84
70.65
81.62
84.52
83.71
70.42
46.28
51.07
984.71
913.48
929.50
958.57
1007.84
1006.66 1107.43 1211.23 1305.75 1437.20 1511.72 1580.95
1031
3
20112012
180.00
160.00
140.00
120.00
100.00
80.00
60.00
40.00
20.00
0.00
10.01
10.02
10.03
10.04
10.05
10.06
10.07
10.08
10.09
10.10
10.11
10.12
11.01
11.02
11.03
11.04
11.05
11.06
11.07
11.08
11.09
11.10
11.11
11.12
12.01
29.94
25.78
37.46
35.84
26.81
29.06
38.15
36.77
38.04
50.26
49.95
49.24
65.21
57.52
59.59
62.12
81.03
93.58
99.00
118.43 138.01 151.49 151.25 157.18 170.04
0.00
15.11
7.81
4.88
13.90
17.12
6.93
8.70
23.14
11.84
14.70
30.14
3.74
21.86
12.69
26.85
26.88
21.66
35.28
35.31
27.12
11.67
13.09
20.70
15.31
4.16
3.43
9.44
13.90
11.65
8.03
8.30
7.43
10.92
12.16
15.40
14.17
11.43
19.79
10.17
7.94
14.32
16.24
15.85
15.73
13.64
11.92
7.16
7.84
2.19
2011256
66.35%201115227.76%20111.68
2012115.30310%2.1981%
20112012
20113-58-10
11201216.98
170
201110
20113
2010.01-2012.01
160
10100
140
9850
120
9600
100
9350
80
9100
60
8850
40
8600
20
8350
8100
10.0110.0210.0310.0410.0510.0610.0710.0810.0910.10 10.1110.1211.0111.0211.0311.0411.0511.0611.0711.0811.0911.1011.1111.1212.01
510
20121
201136
10
122012
2010.01-2012.01
25
8000
20
7000
15
6000
10
5000
4000
3000
11
10.01 10.02 10.03 10.04 10.05 10.06 10.07 10.08 10.0910.10 10.11 10.12 11.01 11.02 11.03 11.04 11.05 11.06 11.07 11.08 11.09 11.10 11.11 11.12 12.01
2011
2010.01-2012.01
160000
144000
128000
112000
96000
80000
64000
48000
32000
16000
0
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
25928
151760
61384
12491
2603
22306
107356
37036
7476
1552
15744
75482
38850
9010
2233
86%
71%
60%
60%
60%
1%
5%
10%
24%
60%
60%24%
86%71%
1
90-12070-90
250-300
2010.01-2012.01
300-400 400-500
1.16%
0.38%
50
1.46%
1.50%
120000
180-250
144-180
100000
3.69%
50-70
7.16%
5.70%
80000
120-144
60000
70-90
13.93%
25.06%
40000
20000
0
50
50-70
70-90
90-120
120-144
144-180
180-250
250-300
300-400
400-500
3732
18340
64157
102352
35653
14589
9437
3834
2963
969
2193
12017
48172
73606
22448
8887
5965
2097
1589
640
2830
14869
31797
48898
21113
10386
7218
2862
2478
975
90-120
39.98%
90-12039.98%41.4%
9072.3%
70/90
1
1
15
10
14
11
13
12
7
8
2.6
75
5.65
1.8
33
27.41
1.8
50
32.52
2.49
64
62.88
22.45
16.70
1.56
8.68
8.60
1.8
60
45.66
1.9
10.24
8.08
1.8
22
22
1.6
63
63
1.8
19
18.40
3.6
4.99
432
311
, 174.01
, 5.00
, 248.86
, 5.96
, 68.89
5.65
27.41
32.52
62.88
16.70
8.60
45.66
8.08
22
63
18.40
4.99
311
2010253.86
174.01
70-120
343910-12
526
144-6613
416
310-112914-16
225
1.8
51.7
86-137
85-115
27.6
70-163
80-102
114-163
1.7
33.5
106-264 137-166
3.8
93-130
75910-11
2916
1.8
60
62-135
93-100
75-99
99-135
1615
17
1014-17
1.78
1.56
1.8
12
8.7
15.2
52-97
79-188
65-140
69-92
101-123
75-100
46107-11
3513-17
1.6
37.6
3518-33
2.6
75
54-200
75-106
24-51311
1018-26
1.8
19
78-136
77-101
618
3.6
60-124
6094
20%
15%
10%
5%
0%
-5%
11.01
11.02
11.03
11.04
11.05
11.06
11.07
11.08
11.09
11.10
11.11
11.12
12.01
-10%
-15%
20111-9201110
20121201110
20121
70
12.22%
2.79%
0.40%
0.00%
0.99%
0.49%
3.26%
17.51%
0.00%
0.00%
1
0.00%
0.00%
14.39%
0.19%
8.74%
0.00%
7.94%
0.49%
3.26%
12.96%
7.87%
0.00%
0.00%
0.00%
70-90
48.33%
17.53%
17.03%
4.26%
13.07%
0.00%
64.97%
34.68%
7.87%
30.63%
47.37%
50.00%
90-120 120-144 144-180 180-250 250-300 300-400 400
19.28%
13.33%
5.50%
1.33%
0.00%
0.00%
0.00%
60.28%
13.53%
5.43%
0.45%
0.00%
0.00%
0.00%
50.49%
15.62%
5.96%
5.30%
3.49%
1.72%
0.00%
32.60%
24.65%
24.65%
10.71%
2.76%
0.35%
0.00%
41.52%
25.48%
11.50%
4.71%
0.50%
1.41%
0.83%
34.60%
17.30%
17.30%
6.13%
2.45%
21.72%
0.00%
31.77%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
6.40%
34.85%
0.00%
1.68%
1.68%
0.00%
3.20%
7.87%
0.00%
84.26%
0.00%
0.00%
0.00%
0.00%
57.33%
9.42%
1.57%
0.00%
0.00%
0.00%
1.05%
44.36%
8.27%
0.00%
0.00%
0.00%
0.00%
0.00%
30.73%
19.27%
0.00%
0.00%
0.00%
0.00%
0.00%
57.17%
82.37%
56.27%
36.87%
32.67%
34.48%
81.26%
45.79%
7.87%
74.35%
91.73%
75.00%
26.89%
14.11%
18.80%
47.93%
45.49%
40.86%
15.48%
27.95%
84.26%
23.04%
8.27%
25.00%
0.00%
1.92%
2.03%
6.34%
1.49%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
1.56%
1.41%
12.40%
8.87%
12.41%
24.17%
0.00%
3.37%
0.00%
1.57%
0.00%
0.00%
0.00%
0.00%
1.77%
0.00%
0.00%
0.00%
0.00%
9.93%
0.00%
1.05%
0.00%
0.00%
1.2
40.78
24.31
1.4
10.00
6.33
1.78
12.88
7.60
1.5
54.23
54.22
1.4
15.07
15.07
1.39
26.57
26.57
1
80-95
( )
1.20
40.78
90-140
62-67
81-93
101-107
1.40
10.00
81-141
66-67
80-90
1.78
12.88
54-98
70-92
1.40
15.07
1.50
54.23
70-90
1.39
26.57
90-113
34
72
73-87
90
113-
1
400
62.88
19.40
82.28
/
6000
19.00
24.31
6.33
7.60
54.22
26.09
22.00
8.08
32.52
5.65
16.70
63.00
15.07
300.57
5600
5600
5800
6300
6000
7000
7900
6600
7000
6900
27.41
8.60
45.66
26.57
7000
7300
7800
108.24
577.87 945.16 85 466.09
98
34
204.12
427.25
25
120.87
174.53
/
784.55
91.08 1161
29
168.29 356.85
41.35 1159
24
118.24 169.25
22.13 1308
20119885466.12
1611/98654.87
201134434.821
291681159/
20112524118.25
1308/
62%
67
500.99
797.37
61
405.10
669.43
81.55
1218
20
160.86
332.07
18
131.70
277.52
34.72
1251
18
100.96
145.56
18
100.96
145.56
19.64
1349
201167347.9461
405.101218/36
59%
201120229.1618
131.701251/201118100.96
1349/
2011797
25.81
40.71
25.81
40.71
6.59
1618
28
178.31
386.54
23
142.48
316.14
34.77
1100
201134210.53434.28
3017136.141251
/
625.81
40.711618/
2011441
23142.48316.14
1100/
21.06
33.54
21.06
33.54
5.43
1620
16
139.80
298.53
14
110.64
243.99
29.29
1200
201120160.86229.16
18414
14139.80298.537090
2012930
1
201255.01
44.67
2012-1-11
2012-1-11
2012-1-11
2012-2-16
2012-1-11
2012-1-11
2012-2-16
2012-1-11
2012-2-16
2012-1-11
2012-2-16
2012-1-11
2012-2-16
2011-375
2011-373
2011-355
2011-356
2011-303
2011-291
2011-280
2011-267
9.14
12.01
7.82
8.60
0.96
1.82
0.40
2216
3.55
5.33
4.57
6.85
0.39
569
1.26
3.79
0.20
527
8.00
16.00
2.25
1403
19.71
39.42
5.92
1502
2012218855.01
44.67432.2227.71
1
20121035/
2012-1-11 2012-2-16
2011355
0.96
1.82
0.40
2216
2012-1-11 2012-2-16
2011303
4.57
6.85
0.39
569
2012-1-11 2012-2-16
2011291
1.26
3.79
0.20
527
2012-1-11 2012-2-16
2011280
8.00
16.00
2.25
1403
2012-1-11 2012-2-16
2011267
19.71
39.42
5.92
1502
2011-12-8 2012-1-11
2011340
2.64
5.28
0.32
606
2011-12-17 2012-1-19
2011138
2.66
5.33
0.22
420
2012739.80
1034/328.76227.71
1707/
85499.1
2.5
10%
40%
--
40%+15%+45%
12%
41%
20%
26%
9%
14%
18%
19%
14%
44%
27%
52%
30%+30%+25%
12%
47%
28%
32%
31%
27%
36%
13%
25%
2%
1%
2%
6%
5%
3%
4%
2%
1%
8%
1%
14%
25%+25%+40%
17%
28%
26%
26%
37%
15%
10%
7%
6%
3%
1%
1%
44%
27%
52%
70%
2
2008-2011
23%
19%
7%
5%
653
4%
4%
38%
27%
402
13%
6%
3%
2%
13%
5%
2%
2%
1019
59%
1%
99%
1279
1304
50%
17%
2%
515
08
1484
7000/
45%60/74%
80%
1/3
10%
70%
20%
++
CEO
55
40
80
120
100%
100%
1.
2.
3.
4.
66
PART-1 25%
PART-2 25%
PART-3 25%
PART-4 25%
100%
PART-1
33
810
55X1.8=
99/X12=1188/X70
=83160
55X1500/
=82500
PART-2
45%
1256
40
40
40
6500
40
2012
PART-3
3
:
++
70%+10%+ 20%
2011562
2011519
431=143
106
1
2
3
4
5
6
7
8
1
2
3
4
5
6
7
8
3
1
1 1
++DM
++
()
[]
DM
DM
1
2
40/
50
40/
PART-4
4
:
4
:
51
61
101
111
10
11
12
BLUE TOWN
II
III
103
II
DM
103
++
DM
DM
DM35
DM
60/
1.
2.VIP
3.(50)
4.V IP 5
5.300
6.2000
III
1
2
3
BLUE TOWN
BLUE TOWN
BLUE TOWN
BLUE TOWN
BLUE TOWN
77
BLUE TOWN
77
84
BLUE TOWN
BLUE TOWN
91
2009-2011
2009
9489
908998.01
13967
1097852.5
5185249868
4723
61.92%
2010
5994
587357.64
6593
585053.38
3061354974
5233
45.21%
2010
17291
1674474.5
14455
1349005.7
7449956790
5523
55.85%
2011
12127
1108076.9
8934
776542.83
4502781579
5798
37.93%
2011
28516
2840395.8
18486
1654793.76
10093240527
6099
58.26%
2009-2011
2009
3041
276459.65
4262
391881.6
2252888717
5749
72.98%
2010
2509
231199.3
2166
204857.46
1348213194
6581
53.00%
2010
5734
628098
5476
563517.53
3881605527
6888
74.89%
2011
5166
540851.36
2335
242441.61
1813291456
7479
40.46%
2011
11410
1342272
6046
614137.9
4288062918
6982
46.75%
09-115448/09-11
6540/6500/
5#
6#
56
165
660
40
2.64
10
11
12
330
165
165
660
13200
6600
6600
2.64
280
116
99
495
11200
4640
3960
1.98
51
61
6#
101
111
10
62
1.32
11
12
101
6#330
70%231
85%280
1.12
BLUE TOWN
10 1 BLUE
TOWN
101
51
61
5#
101
111
10
1135
11165
0.66
11
12
113
5#1165
1150%83
70%116
4640
4
111
51
61
5#
101
10
1215
11165
0.66
11
12
121
5#2165
1250%83
60%99
0.396
2001
20078
2005
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