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April 27, 2010 : Siri Inc. was acquired by Apple Inc , for an undisclosed sum.
Definition:
Acquisition refers to one company buying out another to combine the bought entity within itself. With acquisition, one firm takes over another and establishes its power as the single owner. Generally, the firm which takes over is the bigger and stronger one. The relatively less powerful, smaller firm loses its existence, and the firm taking over, runs the whole business with its own identity. Unfriendly deal, where the stronger firm swallows the target firm, even when the target company is not willing to be purchased, then the process is labelled as acquisition
Acquisition:
Unfriendly deal, where the stronger firm swallows the target firm, even when the target company is not willing to be purchased, then the process is labelled as acquisition
Patent rights
Personal ambition
Siri needed an established, trusted company like Apple to back its technology.
Brand Image- the best way Siri could have set its image in the market would have been through its acquisition with apple. With the help of apple brand, siri can easily expand globally as apple has already outclassed almost all the companies worldwide.
This acquisition added a great deal of value to both Apple Inc and Siri Inc. Both the companies differ in their strategies, policies, ideas etc ,hence through this acquisition they could sort out their differences.
BMW has already said that it wants to integrate Siri with its future automobiles. Siri lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri is so easy to use and does so much, youll keep finding more and more ways to use it. Talk to Siri as you would to a person. Say something like Tell my wife Im running late .Siri not only understands what you say, its smart enough to know what you mean If you like FaceTime or Siri, then your only alternative is to stay with Apple to have access to them. On the other hand, if you are a fan of Google Maps or YouTube, you can still stay with Apple and enjoy the fantastic apps courtesy of Google.
Imagine a world in which all kinds of hardware and software integrate with Siri. Your Mac becomes controlled by your voice. Your car becomes an extension of what you can do with Siri on your iPhone.
Siri lets you use your voice to send messages, schedule meetings, place phone calls, and more.* Ask Siri to do things just by talking the way you talk. Siri is so easy to use and does so much, youll keep finding more and more ways to use it.
Apple is working with car manufacturers to integrate Siri into select voice control systems. Through the voice command button on your steering wheel, youll be able to ask Siri questions without taking your eyes off the road. To minimize distractions even more, your iOS devices screen wont light up. With the Eyes Free feature, ask Siri to call people, select and play music, hear and compose text messages, use Maps and get directions, read your notifications, find calendar information, add reminders, and more. Its just another way Siri helps you get things done, even when youre behind the wheel. At four million iPhones sold, the 4S has become Apples fastest-selling device. (date : 17/10/2011). The main difference between iphn 4s and any other iphn was the inclusion of siri in 4s .
what has been done so far in integrating the acquisition does it make sense to you ?
Yes . This successful acquisition makes sense. In this technological modern heritage; apple along with the siri software helps a person carrying a Smartphone in saving time. Time is precious at the moment ; technology can help us in a blink of a second . Then why not use this technology. Safety comes into the picture as well. As siri is about to be installed in cars as well.
If the acquisition is very new what would your focus be on for the integration and why?
If privacy and security rank high on your list of priorities, you may want to avoid requesting help from Apples Siri voice-controlled virtual assistant. IBM Chief Technology Officer Jeanette Horan .
Apples Siri is a security risk for anyone dealing with confidential information since the voice commands are sent to Apple for translation into text. Performance Siri works mostly in the cloud, so any latency or network disruption renders it useless.
In a perfect world, Siri would be able to reserve your movie tickets, tell you the latest game scores, post to social networks, etc.
Safety comes into the picture as well. As siri is about to be installed in cars as well. This acquisition added a great deal of value to both Apple Inc and Siri Inc.