Professional Documents
Culture Documents
Changing Social Norms and Associated Values 85% of New Recruits Eat Fast Food
14.9% of 17-24 Year Olds are NOT Qualified Due to Weight Issues
Decreasing Formal Physical Education and 52.7% of in New Recruits Use TobaccoSchools Activities Primary and Secondary Products (mid 1990s)
33% of 9th-12th Graders Watch TV 3 or Emphasis on SUPER SIZING More Hours/Day
Expanding Consumption of Soft 25% Used a Computer 3 orDrinks, More Energy Drinks Hours/Day
of 9th-12th 29% O Food GroupGraders Drink at Least One Can of Soda per Day (Increasing to Include Energy Drinks)
70% 60% 50% 40% 30% 20% 10% 0% 2000 2001 2002 MALES 2003 2006 2009 2010 MALES FEMALES
54%
43%
8.9%
58.2% 32.8%
(By CDC Standards) BMI 25-30 IS CONSIDERED OVERWEIGHT BMI OVER 30 IS CONSIDERED OBESE
The Shape of Us
Prediction, 2030
DENTAL READINESS
Incoming Army Recruits
100% 80%
60%
40%
20%
0%
INJURIES IN BCT
FEMORAL NECK INJURIES (FT. JACKSON) FT. Jackson records! Averages 35,000 to 40,000 M/F Soldiers In Basic Training/year
NUMBER OF FEMORAL NECK INJURIES
160
140 120 100 80 60 40 20 40 56 35 76 80 92 89 107 87 135
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
SOLDIER ATHLETE
Physical Readiness-Injury Prevention-Performance Nutrition
FUELING CHANGES
Baking Instead of Frying Seeking Nutrient-Dense Menu Options: -Whole Grains -Orange Juice with Calcium -Iron-Rich Sources (Higher Grade Meats, Dark Leafy Greens) Replacing Comfort Food Menu Items With Performance Oriented Options: -Yogurt/Low Fat Cottage Cheese -Cereals, Nuts, and Seeds -Cut Fruits -Hydration Stations (Water, Milk, Juice, Sports Drinks only) Vending Machine Changes Labeling
Focus on Performance as Soldier Athlete Psychological Driver on Dining Facility Line Army/Air Force Exchange Service, Commissaries interest (For Family Food Items) Applications for Smartphones (CSDA)
RANDOM THOUGHTS
Cost Analysis (Requirement for Budget: Zero-Sum Gain) Level of Difficulty (Contract, Food Supply, DFAC Managers, Menu Cards, etc) Implementation Time (Faster Than We Expected but Required Leadership) Additional Nutritional Education (Trickle Down) Soldier Culture Changes Transfer to Families and Next Generation Generational Change in Behavior and Culture