Professional Documents
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Chapter 8
MARKETING
Focus Questions: Do you agree that using the Internet is the same as socializing and shopping with your friends at the mall? What problems might a business encounter if it tries to use the Internet only to sell products without realizing the other ways people use the Internet?
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MARKETING
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WHAT IS E-COMMERCE?
GOALS Describe the three stages of development for e-commerce businesses. Discuss the importance of the marketing concept to successful e-commerce.
Chapter 8
MARKETING 2009 South-Western, Cengage Learning
Chapter 8
MARKETING
Success in E-commerce
Advantages of e-commerce Disadvantages of e-commerce The marketing concept applied to ecommerce
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MARKETING
8-2
GOALS Identify evidence of the growth of the Internet. Describe the various business uses of the Internet for e-commerce.
Chapter 8
MARKETING
Country
Number of Users
211 137 86 51 40 37
MARKETING
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Chapter 8
MARKETING
8-3
GOALS Differentiate virtual marketing from traditional marketing. Describe distribution methods used in e-commerce. Identify distribution problems experienced by e-businesses and how they can be resolved.
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MARKETING
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MARKETING
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Cost Savings
Average Cost Savings for Businesses when Customers Use the Internet to Make Purchases
Product Savings
Computer software Banking services Airline tickets Stocks Books Toys and gifts
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MARKETING
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MARKETING
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MARKETING
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MARKETING
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