INST Asearch.

COM

Presented By
 Current Environment
Rival Sellers in the Industry
• Yahoo, MSN, AOL, Ask, Live search are rivals in the
search engine industry.
Although Yahoo was ranked as the number one
internet site overall in June 2004, Google outpaced
Yahoo.
• Google’s revenues through the third quarter of 2008
had increased by 125%, and Yahoo’s revenues for
the same period had gained 154%.
MSN is expecting to double their 2008 advertising
revenues within 5 years and Ask is anticipating its
2008 advertising revenues to increase by 143%
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 Current Environment
Key Success Factors
• In the market of internet advertising, speed, focused
exposure and price are the main components of a
successful strategy.
• Advertisers know that their ads will get the greatest
exposure on websites that get many visits,
• And search engine companies can accomplish this
by providing users with search results that are quick
and relevant.
• Search engine companies must have competitive
technology to attract a high number of users so they
can in turn leverage their high usage volume into an
appealing advertising forum to attract advertisers.
Additionally.
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 Current Environment
Why it means business

• About 60% of the traffic to Web Sites

comes from search engines, with most
of that (51%) coming from Google.

• Referring sites make up close to 17%

• Direct traffic is just over 24%.

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 SWOT Analysis
Strengths
• Very powerful marketing company, with a very well
known brand. Some reports indicate that is it is among
the most popular website in the World.
• Yahoo! search is a tremendously profitable Internet
business model.
• Yahoo!, the parent site has over 350 million users of
its services and solutions.
• A key long-term strength is Yahoo!'s international
business presence. As the Internet expands and it is
adopted by more nations the opportunities for Internet
brands begin to emerge.
• Yahoo! is well placed to take advantage of these
opportunities with its strategic business units in Asia,
Europe and Australia.
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 SWOT Analysis

Weakness

• Got overshadowed Mega Brand Yahoo.com

• Level of Customization offered is insufficient
• Failed to change with time
• Image search is the weakest feature
• Features like Blogs/Resarch articles searching
and Synonum backed searching absent, thus
reduced convinence and relavance for users

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 SWOT Analysis
Opportunity
• Huge target audince 1,463,632,361 and growing
 SWOT Analysis
Opportunity

• In 2007, expansion in the areas of search based ads

grew by 168%, and this phenomenal growth is
expected to continue into 2008.

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 SWOT Analysis
Threats
• Intense competition.
• There are no switching costs for internet users if they should decide
to use a different search engine. If a better search engine were
developed and internet users switched to the new search engine.
• Availability of too many options developed by various search engines
like
 Google has AdWords and AdSense,
 AOL uses Google’s search appliance to perform Web searches.
 Ask.com has developed their own search engine capabilities
in-house.
 Various specific search engines like wikisearch, Pubmed and
Geographical specific engines like Accoona, China/US, Alleba,
Philippines, Ansearch, Australia/US/UK/NZ, Araby, Middle East,
Baidu, China, Daum, Korea, Guruji.com, India, Goo, Japan,
Leit.is, Iceland and many more
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 Yahoo! Strategies
• In an attempt to develop its own search engine
capabilities internally, Yahoo acquired Inktomi in
December of 2002
• Yahoo announced its new strategy in December
2006 which is customer centric and aims at
leveraging its capabilities to take advantage of
the growth opportunities.
• Its new strategy includes the reorganization of its
structure & management to align its operations
with its customer segments: audiences,
advertisers and publishers

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INST Asearch.COM

Providing relevant search solutions with

utmost convenience……

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 Planning The Site
• Analyzing target audience • Identifying
 Relevance technological issues
 Convenience • Identifying legal
• Creating a site
issues
specification • HR Planning
 Why
 Gains
 Limitation factors
• Identify a content goal
 Clear navigation choice
 Designing for reading
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 E-Business Model

• Hybrid Model
Advertisement Model
Affiliation Model ( Pay Per Click)

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 E-Business Model: Revenue
Revenue from…..
• Sponsored Search:
- List your business in sponsored search results across Web.
- Control your position by the amount you bid on keywords.
- Set your own price-per-click and pay only when a customer
clicks through to your site.
• Product Submit:
- Submit your products for inclusion in Instasearch Shopping.
- The price-per-click is based on the category of your
products.
• Travel Submit:
- Promote your offers in Instasearch Travel's Deals section
- Pay only when a customer clicks through to your site.
- Price-per-click based on category.
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And From Ads….
 Synonym
INST Search Plus
A
 Target

Huge target audince 1,463,632,361

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 Differentiation

Differentiation variables-

1. Convenience of search
2. Relevance of search results

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 Differentiation
• Customization: (apart from advance search)
- Background
- ‘Search in’ option
- Toolbar
• Hot search
• Activate ‘Synonym Plus’
• Article search, previously present in specific
search engines like PUBMED.
• People search
• Email Alerts for Search
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 INSTA search.COM

Web Image Video Articles Blogs News Shopping More Customize your
Search Options Instasearch

Legal Privacy Issues

Customize your
Instasearch

Welcome to my
IN STAsearch.CO
M
Chang Background Browse

Add Search in Option 1.

2.
Name the websites you 3.
frequently want to search in
4.
5.

Add & Remove ‘Search Buttons’

Max. 8 Buttons

Save my settings
 Positioning

Variables focused-
• Convenience
• Relevance
“Providing relevant search solution with
utmost convenience through
customization”

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 Offerings
• For Users ‘Instasearch options’

• For clients Instasearch Search Submission

 Submit Your Site for Free:
- Suggest your site for inclusion in Instasearch
Search (requires registration).
 Submit Your Mobile Site for Free:
- Suggest your HTML, WML or cHTML site for
inclusion in Instasearch Search for mobile phones
(requires registration).
 Submit Your Media Content for Free:
- Add your audio, image, and video content to Search.

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 Offerings
• Sponsored Search:
- List your business in sponsored search results
- Control your position by the amount you bid on keywords.
- Set your own price-per-click and pay only when a
customer clicks through to your site.
• Product Submit:
- Submit your products for inclusion in Instasearch
Shopping.
- Have your products appear in Instasearch Product Search
and on Buyer's Guide comparison pages.
- The price-per-click is based on the category of your
products.
• Travel Submit:
- Promote your offers in Instasearch Travel's Deals section
where users search for timely deals and offers.
- Pay only when a customer clicks through to your site.
- Price-per-click based on category.
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 Objectives

• Goal
– Providing convenient relevant search
solutions in most profitable manner.

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 Offerings

• Customized ultra advance web

search options

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 Pricing
Sponsored Search Pricing
Category Minimum Bid (in $)
• Apparel 0.10$
• Automotive 0.10$
• Baby Care 0.10$
• Beauty 0.15$
• Books $0.05
• Computers and Software$0.50
• DVD and Video$0.20
• Electronics$0.50
• General Merchandise$0.15Gifts

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 Pricing
CONT….
• Health and Personal Care$0.35
• Home and Garden$0.30
• Jewelry$0.50
• Music$0.15
• Office$0.25
• Religious and Spiritual$0.15Sports and
Outdoors$0.25
• Toys, Hobbies and Collectibles$0.25
• Travel and Leisure$0.25
• Video Games$0.20
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 Pricing
Travel Submit Pricing: Category Cost Per Click
•Air$ 0.32
•Car Rental$ 0.42
•Cruises$ 0.57
•Destination Attractions/Activities$ 0.20
•Destination Events$ 0.20
•Lodging$ 0.4
•Rail-Ground Transport, and Ferry$ 0.42
•Vacation Packages$ 0.57
•Vacation Rentals$ 0.57
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 Pricing

Product Submitting Pricing

• One can bid the amount one is willing to pay for
a clicks on Instasearch Shopping. The bid will
affect once placement in Insta Product Search
and the amount of traffic one receive.
• One can bid different amounts in different
categories. one pay only for leads directly to
your site.
• Pay Per Click

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 Promotion
• Blogs
• Online Communities
(Facebook, Orkut, Google talk, Yahoo Messenger etc)
• Pop ups
• Youtube
• Submitting Site@ isedb.com
• Sending out direct mail shots and run
campaigns.
• Printing domain name and e-mail contact
addresses upon all of corporate material.

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Relationship Management
CRM
• Insta communities on
Facebook, Orkut
• Blogs
• News Letters
PRM
• Loyalty Prog.
• Special offerings

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 Organizational Structure
– Flat
– Centralized

DBA S/W
Programmer

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Budget

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 Performance Matrix
Performance can be evaluated by:
• Market Research
• Survey Research
• Focus Groups study

MARKETING RESEARCH

· Market Assessments
· Multidimensional Scaling
· Pricing Sensitivity Studies
· Concept Tests

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 Performance Matrix
Survey Research
• Employee satisfaction or attitude assessment
• Customer/client satisfaction
• Investigation and comparison of key organizational
performance variables (e.g. sales, turnover rates,
absenteeism, health care utilization, morale related
issues) across work sites.
• Maximizing organizational performance by making
comparisons and differentiating highly effective
work sites from problem sites by surveying salient
outcome related, organization specific factors
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 Performance Matrix
Cambridge University’s Nine-point Performance Scale
Better than competitors:
• (1) consistently considerably better than our nearest
competitor;
• (2) consistently clearly better than our nearest competitor;
• (3) marginally better than our nearest competitor;
The same as competitors:
• (4) often marginally better than most competitors;
• (5) about the same as most competitors;
• (6) often within striking distance of the main competitors;
Worse than competitors:
• (7) usually marginally worse than most competitors;
• (8) usually worse than most competitors;
• (9) consistently worse than most competitors
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 Terms & Conditions

• Terms of Services
• Privacy Policies

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 Cyber Laws
• Cyber laws are contained in the IT Act 2000.
-This Act aims to provide the legal infrastructure for e-
commerce in India.
-Also aims to provide for the legal framework so that legal
sanctity is accorded to all electronic records and other
activities carried out by electronic means.

• Others
 Patent Act Company Act
 Copyright Act

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Thank You!

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