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Robin Kapoor, 109

Deepak Kumar, 94
Tushar Garg, 118
Vikas Sharma , 122
Indrajeet Singh, 96
Pooja Gupta, 103
Pankaj Jain, 102
Nadira Feroz, 98
04/08/09 Shree Bankey Behari Foods Ltd. 1
Introduction
Objective: To understand & analyze the
company in respect to:-
- Sales
- Current Distribution
- Logistics

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About the Company
Sister concern of Shamsons food limited
Chairman – Anubhav Gupta
Brand name – Diamonds and Hi-Choice
Famous product
Major Clients
Quality standards, manufacturing techniques
Exports to major countries
More than 50 % market share

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History of the
company
The company’s forefathers were in this line since 1920
and this line of activity is coming down to third
generation with vast experience in manufacturing of
these items for various tastes.

Their parent concern M/s. Sham Sons Foods holds FPO


License No.7

 The third generation in line is trying to add more


flavor to the quality and presentation of these
products, keeping in view the requirement of these
products by Railways, Airlines, Institutions, Hospitals,
and Schools etc.

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Thus, they are both manufacturers and packers of
our own products like Mix Pickles, Fruits Jam,
Ketchup

Their main emphasis is on hygiene and


quality of the products

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Quality Assurance
ISO Certified
Quality control measures from raw material to
shipment of finishes products
In house production, quality control and
packaging units for finest production
Air tight packaging

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Why them?
Affordable prices
Wide distribution network to ensure timely
delivery
An array of delicious food items
State of the machinery and highly qualified
work force

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COMPANY PROFILE
• Business Type • Exporter , Manufacturer , Importer
• Capital in Dollars • 150,000
• Export Percentage • 50%
• Import Percentage • 5%
• Primary Competitive • We offer absolute fresh and tasty
Advantages Pickles, Jams, Juices, Syrups, etc. at the
best prices
• Sales Volume
• INR 10 crore
• Import Value
• INR 50 lac
• No. of Staff Personnel
• 150
• Year of Establishment
• 1955
• No. of Production Lines
• 5
• Export Markets
• New Zealand, Dubai & Canada
• Import Markets
• China
• Investment on Manufacturing
Equipment • INR 1 crore
• No. of Engineers • 5
• Monthly Production Capacity • As per requirement
• Memberships • APEDA (Agricultural and Processed
Food Products Export Development
Authority)

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Structure of the
Company Channel-1
1. General Structure
Company
(Manufacturing Unit)

Transport Depot

Distributors

Wholesalers

Retailers
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Structure of the
Company Channel-2
2. For Diamond Mango Panna
Company
(Manufacturing Unit)

Transport Depot

C&F

Distributors

Wholesalers

Retailers
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Structure of the
Company Channel-3
3. For Corporate & Institutions

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Expectations-1
Company’s Expectations
Maintain Brand Image
Satisfy the retailers
Targets
Critical Issues
Follow the Rules and Regulations

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Expectations -2
Distributor’s Expectations
Lead Time
Proper Man Power
Visits of ASM
Promotional Schemes

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Expectations -3
Retailer’s Expectations
Supply on time
Proper visit of sales person
Schemes must be provided

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Selection Criteria
on the basis of
 Experience
Knowledge
Credit Worthiness
Recommendations

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Distribution
Strategies-1
COMPANY Vs DISTRIBUTORS Vs
DISTRIBUTORS RETAILERS

Commercial
Matters:
- Credit
policy
-
Discounts
-
04/08/09 Margins
Shree Bankey Behari Foods Ltd. 17
Distribution
Strategies-2
COMPANY Vs DISTRIBUTORS Vs
DISTRIBUTORS RETAILERS

Sales:
- Sales
Force
- Frequency of
Visit
-
04/08/09 Compensation
Shree Bankey Behari Foods Ltd. 18
Distribution
Strategies-3
COMPANY Vs DISTRIBUTORS Vs
DISTRIBUTORS RETAILERS

Logistics:
- Order
Placement
-
Warehouse
- Mode of
Transportation
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PERFORMANCE
APPRAISAL
Distributor Appraisal

Retailer Appraisal

Sales Person Appraisal

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RECOMMENDATIONS
Expand its operations

Marketing Research

Try & reduce Lead Time

More frequent Replacements

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Thank You

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