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Understanding The Supply Chain
By: Sajid Mahmood
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Marketing Cost
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Plastic Producer
Tenneco Packaging
Paper Manufacturer
Timber Industry
Customer
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Supply chain design must support strategic objectives Supply chain design decisions are long-term and expensive to reverse must take into account market uncertainty
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Must consider in planning decisions demand uncertainty, exchange rates, competition over the time horizon
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Retailer
Replenishment Cycle
Distributor
Manufacturing Cycle
Manufacturer
Procurement Cycle
Supplier
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PUSH PROCESSES
PULL PROCESSES
Integration among the above three macro processes is critical for effective and successful supply chain management
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