The Seven Cs of Communication

By: Farooq Bilal.

The Seven Cs of Communication

What is 7Cs?

The Seven Cs of Communication

7 Principles of effective communication.
1.

2.
3. 4.

5.
6. 7.

Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness

The Seven Cs of Communication

7 Cs Can Be Applied for both

Oral Writing

The Seven Cs of Communication

1.Completeness

Provide all necessary information. Answer all questions asked. Give something extra, when desirable.

The Seven Cs of Communication

1.Completeness
Provide all necessary information.
>. Accurate understanding. >. W questions are useful.

The Seven Cs of Communication

1.Completeness
Answer all Questions asked.
>. Replying inquiry.
>. List the needed details.

The Seven Cs of Communication

1.Completeness
Give something extra, when desirable.
>. Answer in extraordinary way.

The Seven Cs of Communication

2. Conciseness.

Wipe out wordy expression. Add only relevant information. Avoid unnecessary repetition.

The Seven Cs of Communication

2.Conciseness.
Wipe out wordy expression.
>. Using Single-words instead of too long. >. Bullet your words

The Seven Cs of Communication

2.Conciseness.
For Example;
Due to the fact that In due course At this time Few in number On a weekly basis Because Soon Now Few Weekly

In spite of the fact that

Until such time as Meet together

Although
Until Meet

The Seven Cs of Communication

2.Conciseness.
Add only relevant information.
>. Stick to the point. >. Delete irrelevant statements. >. Avoid long introduction and Unnecessary explanations >. Talk to the point

The Seven Cs of Communication

2.Conciseness.
Avoid unnecessary repetition.
>. Do not repeat the words or ideas unnecessary.

The Seven Cs of Communication

3.Consideration.

Focus on you instead of I and we. Show audience interest in the receiver. Emphasize positive, pleasant facts.

The Seven Cs of Communication

3.Consideration.
Focus on you instead of I and we.
>. Creating a YOU attitude.

>. Assume you know people needs.

>. Do not use YOU in insensitive cases.

The Seven Cs of Communication

3.Consideration.
Show audience interest in the receiver.
>. Talk about receiver benefits.

The Seven Cs of Communication

3.Consideration.
Emphasize positive, pleasant facts.

>.
Favorably Happy Help

Be Optimistic.

Unfavorable Unhappy Hopeless

Generous
Pleasure Loyal Thanks

Reject
Trouble Unfair Regret

The Seven Cs of Communication

4.Concreteness.

Use specific facts & figures. Put actions in your verbs. Choose vivid, image-building words.

The Seven Cs of Communication

4.Concreteness.
Use specific facts & figures.
>. Use precise statements instead of vague
words.
Instead of writing;
Student GMAT scores are higher

It should be written;
In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610.

The Seven Cs of Communication

4.Concreteness.
Use specific facts & figures.
>. Some Vague words.
Slightly Small Soon A few Almost Several

The Seven Cs of Communication

4.Concreteness.
Put actions in your verbs.
>. Use active voice. >. Use action in verbs, Not in nouns.

The Seven Cs of Communication

4.Concreteness.
Choose vivid, image-building words.
>. Use impressive and appealing worlds.

The Seven Cs of Communication

5.Clarity.

Choose Precise, concrete and familiar words. Construct effective sentences and paragraphs.

The Seven Cs of Communication

5.Clarity.
Choose Precise, concrete and familiar words. >. Use Simple & famous words. >. Write your purpose clearly.

The Seven Cs of Communication

5.Clarity.
Familiar Words
About After Home

Pretentious Words
Cirea (L) Subsequent Domicile

For example
Pay Invoice

E.g.
Remuneration Statement of payment

The Seven Cs of Communication

5.Clarity.
Construct effective sentences and paragraphs. >. Length. (Sentence <40 words) >. Unity. (One main idea in one paragraph) >. Coherence. ( Say clearly) >. Emphasis. (Choose correct sentence to
focus on it.

The Seven Cs of Communication

6.Courtesy.

Be sincerely tactful, thoughtful and appreciative. Use expression that show respect. Use nondiscriminatory expressions.

The Seven Cs of Communication

6.Courtesy.
Be sincerely tactful, thoughtful and appreciative
Tactless, Blunt
Stupid letter; I cant understand any of it.

More Tactful
Its my understanding

The Seven Cs of Communication

6.Courtesy.
Use expression that show respect. >. Avoid irritating expressions.

>.Avoid using questionable humor.

The Seven Cs of Communication

6.Courtesy.
Use nondiscriminatory expressions. >. Use language for all kind of people.

The Seven Cs of Communication

7.Correctness.

Use the right level of language. Check the accuracy of figures, facts and words.

The Seven Cs of Communication

7.Correctness.
Use the right level of language.
More Formal
Participate Procure Endeavor Ascertain utilize

Less Formal
Join Get Try Find out Use

The Seven Cs of Communication

7.Correctness.
Check the accuracy of figures, facts and words. >. Verify your numerical data. >. Double check your totals. >. Ask someone else to read you

message.

Thanks.