CSR Implementation Mechanism

Written Policy Statement on CSR- First step to integrate CSR in work culture Tata Sons-63% held by TATA Trusts Aptech- Tie up with NGOs, Literacy programmes in Pune, Bangladesh, Nigeria Infosys executes its three ways Infosys Foundation, Employees, Senior Management Birla- Phase out their presence and hand over to people Bajaj Auto Ltd-Jankidevi Bajaj Gram Vikas Sanstha GE 1400 member, grown to four chapters, started since 1999. Project Vidya and Project Muskan Other Companies- Colgate, GSK, HLL (Asha Daan), Nokia

CSR Linked to Organizational Competencies

More effective and derive larger benefits IBM IT to improve quality of life HDFC Low Income Housing Bajaj Auto Ltd CNG Engines for 3-wheelers ITC-Farm and social forestry project, Watershed Development Project Pfizer- Philanthropic Focus Wockhardt Controlling AIDS Epidemic

Categorization of CSR Initiatives

Benefiting Communities SHARE, NGO supported by UTV- Watershed Development project TATA Group Tata Council for Community Initiatives IOF- Indian Oil + ASI+ National Culture Fund Improve quality of life and preserve ecological balance Standard Charetered Pratham Mumbai Initiative, Pratham Delhi Initiative Educational facilities to poor children. Other companies- Birla Group, IBM, Canara Bank

Categorization of CSR Initiatives

Education Focus IBM Reinventing Education Initiative Aptech My Vidya ,Project Saraswati GE Scholarship worth 1.14 crore, Tie up with NGO-Vidya Wipro Applying Thoughts in School. 80 schools in 10 cities Monsanto India- Educational Tools, Donation of books,bags and scholarships

Categorization of CSR Initiatives

Chid Welfare, Sports HDFC ChildLine India Foundation FedEX tied with CRY Iflex Shristhi Special Academy Colgative Palmolive- Tie up with MSSA Mphasis CCD

Categorization of CSR Initiatives

Focus Towards Disadvantaged sections IBM Tieup wth Victoria memorial School for Blind, HDFC- Sponsor for World Cup Cricket for Blind ICICI Tie up with Social Initiatives Group NIIT- Hole in the wall Training Systems.

Categorization of CSR Initiatives

Environment, Health and Family Focus HDFC + Family Planning Asso. Of India BBC Worldwide Service Trust + Prasar Bharti+ NALCO Deepak Charitable Trust + Deepak Medical Foundation Mother care and Child Care REL Audiometry room to school near Dahanu

Categorization of CSR Initiatives

Rural Development Focus HLL Project Shakti LG Adopted 24 villages, focus on health ACF- Gujurat Ambuja Cement- 300 villages Infosys Canra Bank + Syndicate Bank+Dharmstala Manjunatheshwara Education Trust

Categorization of CSR Initiatives

Development of Local Area Community Birla Rural Development Cells Rurals and Tribal areas Cadbury Women inequality, female infanticide GSK Beecham Cattle insurance cover, free supply of potable water. HLL- Integrated Rural Development Etah (UP) Nestle Moga, Punjab- Milk Distribution systems,

Resource Allocation

Canara Bank 1% of Profit IOC- 10 crores recurring, adopt on heriatge in each state/UT GE US$1.29,000 to Vinimay Trust, Each one Teach One, ICRIER AMEX- US$1,90,000 for Jaisalmer Fort ITC- Rs. 17.94 crore- Women Empowerment and Education

Role of Business Associations and Media

Building Awareness Organize seminars, lectures, site bisits, projects Star News Ills of smoking etc. FocusAsia Award winning news Documentary of Starworld Radiocity

Benefits of CSR

Increased Sales and Customer Loyalty Better Productivity of work force Attracting Quality Investors Better and Faster Government Approvals Cooperation from Local Communities Goodwill